Sold by: OnAudience.com
Deployed on AWS
Sample data set of 100 000 records containing pairings of mobile devices with the predicted gender of the user of such device. These devices are identified with commonly used mobile advertising identifiers, IDFA and GAID for Apple and Android devices accordingly.
Overview
Demographic (gender) data linked to hashed mobile advertising identifiers
Sample data set of 100 000 records containing pairings of mobile devices with the predicted gender of the user of such device. These devices are identified with commonly used mobile advertising identifiers, IDFA and GAID for Apple and Android devices accordingly. IDs in the sample file are the hashed version.
Data has been tested with Nielsen Digital AdRating test to make sure that it exceeds the benchmark for the market standard of accuracy. More info on the efficiency can be found here: (https://drive.google.com/file/d/1rvpfBezHyz8GcNU2qGhG_YgILfJJwLul/view?usp=sharing )
Use Cases
Instructions: Advertising, segmentation, categorisation, popularity & change over time analysis, analysis of the competition.
Metadata
| Description | Value |
|---|---|
| Update Frequency | Single update, this is the sample file |
| Data Source(s) | Data set is created by the machine learning model developed in-house |
| Data Creation Date | November 2020 |
| Geographic coverage | US (although any country is possible) |
| Is historical data “point-in-time” | YES, data was generated as of November 2020 and might change over time, sample product will not be updated with future revisions |
| Data Set Format | hashed_maid gender\n |
| Raw or scraped data | predicted (machine learning model) |
| Key Fields | hashed maid, gender |
Additional Information
- More about data schema and the product: (https://www.onaudience.com/datastream )
- Data Sources (https://drive.google.com/file/d/1ll2NSe5kgLqmEZmMknxyD2Anv4Gefoha/view?usp=sharing )
- Link to Corresponding ADX Paid Product - Available as private deal via ADX
Pricing Information
This sample file is available free of charge, however full version of the product with revisions is paid based on the CPM model. If you wish to receive such fails on a constant basis for specific geolocations, contact us directly for the query.
Regulatory and Compliance Information
OnAudience.com complies with the data transparency standards prepared by IAB Tech Lab and is one of the signatories of Code of Conduct: Programmatic 2.0 Data Provider, which gather good practices for data providers. By complying with those documents OnAudience.com data is transparent and fully anonymised.
Subscription Verification Request Information
Prospective subscribers may be required to provide their case of use for the data, geolocation from which he wants to use or activate upon the data or the list of users which he wants to enrich with such data.
Need Help?
- If you have questions about our products, contact us here: https://www.onaudience.com/contact
About OnAudience
One of the biggest warehouses in the world, including 21 billion user profiles from 200 markets globally A part of Cloud Technologies group - one of the fastest growing tech company in Europe
- Data quality and privacy information (https://drive.google.com/drive/folders/0BxycZpxNj0eZX3pscm1OSVR5LWs )
Details
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Pricing
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Dimensions summary
This listing is a free sample. It gives you a data set that links gender information to hashed mobile advertising identifiers. There is one pricing option, offered at no cost, so nothing scales up or down and no usage charges apply. The sample lets you test the data before deciding whether to pursue a paid arrangement. Because it is a single free dimension, there are no tiers, sizes, or add-ons to choose between. To access the underlying paid data or larger volumes, you contact the vendor directly.
Top-of-mind questions for buyers
The sample links gender information to hashed mobile advertising identifiers. Hashed means the mobile ID is encoded so the raw device identifier is not exposed. You get a limited sample set to test how the gender attribute maps to these identifiers before pursuing a paid arrangement.
The vendor states its data is gathered and processed to meet GDPR and CCPA privacy laws. As an IAB TCF partner, it collects user consents and respects Do-Not-Track headers and opt-outs. Confirm the specifics with the vendor before production use.
No. This listing is a free sample with a single dimension and no cost. Nothing meters usage, and there are no volume or size charges. To access the underlying paid data or larger volumes, you contact the vendor directly.
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Vendor refund policy
This is a free sample, thus refunds do not apply.
Legal
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Content disclaimer
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Gender_sample | All historical revisions | No future revisions | Not included | Not included |
Resources
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