Bloomreach Engagement - AI-powered Marketing Automation

What do you like best about the product?

What I like best about Bloomreach is the combination of customer data, segmentation and activation in one platform.

We can use behavioural, transactional and engagement data to build real-time audiences and immediately activate them across email, Weblayers, SMS and advertising channels. This makes campaign orchestration much more flexible than in our previous setup.

Another strong point is the ability to create both simple and advanced journeys. We use Bloomreach for welcome flows, abandoned cart and browse campaigns, back-in-stock and price-drop communications, while also working with RFM segmentation, recommendations and more advanced personalization.

From an operational point of view, reusable content blocks, segmentation logic and campaign dashboards also help us work faster and make decisions based on actual customer behaviour.

For us, the main value is that Bloomreach is not just a campaign tool: it gives us a single environment where data, analytics, personalization and execution work together.

What do you dislike about the product?

What I dislike most is that Bloomreach can become quite technical when you want to go beyond standard use cases.

The platform has a noticeable learning curve, especially around integrations, data mapping, customer identifiers, scenario logic and advanced segmentation. To build more customized experiences, some knowledge of HTML and Jinja2 is often required, particularly for snippets, dynamic content and Weblayers.

In several cases, I also had to use external AI tools to help write, debug or optimize code. I see this as an area where Bloomreach could improve significantly by making more AI-assisted and agentic capabilities available directly inside the platform.

Another point is that advanced implementations still require strong coordination between Marketing, eCommerce, IT and external partners. The platform is very flexible, but that flexibility comes with complexity, so the initial setup and onboarding phase need to be managed carefully.

Overall, the main limitation is not lack of capability, but the level of technical expertise required to use all those capabilities efficiently.

What problems is the product solving and how is that benefiting you?

Bloomreach is helping us solve a few key problems at the same time.

The first is data fragmentation. We needed a better way to connect customer, transactional and behavioural data and make it usable for marketing activities. With Bloomreach, we can create more complete customer profiles and use that data for segmentation, personalization and campaign activation.

The second problem is campaign orchestration. In our previous setup, building more advanced journeys was quite limited. With Bloomreach, we can manage use cases such as welcome journeys, abandoned cart, abandoned browse, back-in-stock and price-drop campaigns with more flexible logic and real-time triggers.

It is also helping us improve audience quality and customer relevance. We can use RFM logic, behavioural segments, recommendations and advertising audiences to target customers in a more precise way across email, Weblayers, SMS and paid media.

The main benefit is that we are moving from a campaign-centric approach to a more customer-centric one, where data, segmentation and activation are connected in the same environment. This gives us more control, more personalization options and a stronger foundation for increasing engagement, conversion and purchase frequency.

What do you like best about the product?

I like Bloomreach because it enables us to integrate data from both our online activities and physical stores, helping us create complex customer journeys that span multiple touchpoints like website visits and in-store interactions. The scenario creation tool is great for easily crafting intricate flows with branches for different customer decisions, and the ability to bring in external data as events enhances our ability to design relevant omnichannel journeys. The initial setup was straightforward thanks to our IT team and the support from Bloomreach and our integration partners. I also appreciate the rich and advanced feature set which was a key motivator for switching from Mailchimp to Bloomreach.

What do you dislike about the product?

The only real aspect that I would say needs improvement is maybe the export options on reporting. I feel like the reporting is really good, but the options to create regular exports of reports, and share them with colleagues, is sometimes not the most intuitive. Being able to set up regular exports (for example, weekly) directly from reports would be a really useful tool. Currently, as far as I'm aware, this can only be done to the user themselves, and comes embedded in an email, whereas options to email a link to the report (or an embedded report) to selected users would be useful.

What problems is the product solving and how is that benefiting you?

Bloomreach enables us to run automated, data-driven marketing programs across channels, enhancing our customer journeys both online and offline. It integrates store data for more complex, personalized interactions, supporting omnichannel strategies with its scenario creation and data ingestion tools.

What do you like best about the product?

Great technical capabilities, with a flexible, user-friendly experience overall.

What do you dislike about the product?

Some features could be improved, especially the export options, which feel quite limited—for example, Excel only and not Google Sheets. There’s also room to improve the AI capabilities, which are talked about a lot, but I haven’t seen much of that in practice so far.

What problems is the product solving and how is that benefiting you?

Setting up journeys is straightforward, yet it still supports complex, business-specific use cases—especially in the travel industry, where the focus is largely on the booking experience. It has also helped us gain clear visibility into all communications in one place.

What do you like best about the product?

I like the quick and easy handling of Bloomreach, as well as the variety of quick solutions it offers. Bloomreach is also better priced, offers more data, and better product recommendations, which are advantages over our previous product Emarsys. Additionally, I find everything I need for the CRM & CX area there.

What do you dislike about the product?

The WhatsApp fallback template cannot be linguistically customized, and we have opened multiple tickets for it, but have not yet received a solution.

What problems is the product solving and how is that benefiting you?

I use Bloomreach to create multichannel and omnichannel campaigns across all languages and providers like WAO, RCS, App-Push, Email, etc., which is easy to handle and offers quick solutions.

What do you like best about the product?

I love Bloomreach's flexibility. It's forward thinking, which I think is essential today. Setting up email content is also very easy to navigate, which I appreciate in my marketing tasks.

What do you dislike about the product?

It's complex, and it took me a while to understand the platform as much as I do now, and I still have a lot of learning to do. The Academy courses are essential to get to know how to navigate around.

What problems is the product solving and how is that benefiting you?

Bloomreach helps us handle complex setups with different currencies, languages, and segments for targeted email flows, segmentation, and recommendations.