Sold by: ShareThis Inc
Deployed on AWS
This free sample contains Interest Scores for anonymized users with a high engagement and interest level in baby products in the last 30 days. Reach and target care takers currently showing intent to purchase based on their online behavior and activities.
Overview
ShareThis collects real-time online behavioral data and signals from over 180 billion consumer interactions each year. Then use best-in-class data science to enable timely and actionable insights into the wants and needs of consumers. Accelerate growth in CPG with our global consumer interest data.
How ShareThis Interest Scores Work
ShareThis uses NLP and machine learning technologies to extract the contextual meaning of websites and their contents. We capture relevant intent signals associated with specific CPG product categories and calculate an interest score for every user in our network based on their engagement with these web pages. Scores above 1 represent higher than average interest. It identifies highly-engaged users within a category or users more inclined to consider and purchase products in that category.
This is an anonymized sample containing a subset of the ShareThis Interest Scores dataset for Consumer Packaged Goods.
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Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
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Dimensions summary
This listing uses a single pricing dimension. Product Access (Units) grants subscribers access to the audience segment for programmatic targeting. There are no tiers, instance sizes, or usage add-ons to choose from. The audience identifies care takers who engage with baby products online, and you can activate it across digital advertising channels. Because the pricing model is Free, this one dimension provides access at no charge. You get the same access regardless of how you deploy or use the segment.
Top-of-mind questions for buyers
One unit grants subscriber access to this audience segment. The segment identifies care takers who engage with baby products online. Access lets you activate the segment programmatically. The unit is not tied to a device count, user seat, or data volume.
No. This dimension is billed as Free, so activating the segment across channels does not add charges. You can deploy it across digital advertising channels such as social, display, and connected TV without triggering usage-based fees.
This is an off-the-shelf audience available for immediate activation. Standard audiences are ready to use once you subscribe. Segments activate programmatically for targeting across digital channels, from social to display to connected TV.
www.sharethis.com
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Vendor refund policy
Refunds are not offered for this product
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
CPG_Baby Products_Sample | No historical revisions | All future revisions | Not included | Not included |
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