Sold by: Okta, Inc
Deployed on AWS
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Built to tackle both Consumer and SaaS Apps across every industry. Authenticate, authorize, and secure access for applications, devices, users, and AI agents.
4.4
Overview
Auth0 takes a modern approach to Identity and enables organizations to provide secure access to any application, for any user or non-human identity. Auth0 is highly customizable, and simple yet flexible. Safeguarding billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation. Auth0 is a part of Okta, Inc., The Worlds Identity Company.
With Auth0, you can rapidly integrate authentication and authorization for web, mobile, and legacy applications, with new Fine Grained Authorization (FGA) that goes beyond role-based access control.
Authenticate users or non-human identities across all applications with your own custom, secure, and standards-based unified login. With Universal Login, users are redirected to a central authorization server. Because authentication takes place on the same domain as the login, credentials are not sent across sources, increasing security and protecting against attacks like phishing and credential stuffing. OAuth 2.0 recommends that only external user agents (like the browser) should be used by native applications for authentication flows. Universal Login provides this in a secure manner while also enabling SSO.
[NEW!] Auth0 for AI Agents: Turn AI agents into production-ready systems.
Move from AI pilot to secure production faster. Auth0 provides the identity foundation to help secure AI agents and make your products AI-ready. By getting identity right from day one, you can leverage the full power of identity to scale your AI initiatives and the smart, tailored experiences your customers demand.
Flexible pricing for developers and companies, based on use case (B2C or B2B) and number of active users is available, alongside special pricing for startups and nonprofits.
For more details on pricing, visit the Auth0 website: https://auth0.com/pricing .
Highlights
- Easy to build with, maintain, and use: Build and enhance your digital apps and services in less time by allowing your talented application developers and identity engineers to focus on innovation rather than spending their valuable time on low-value, time consuming tasks that are not directly helping to drive the business forward.
- Robust Ecosystem: Extend Okta to create engaging digital experiences and enhance security with over 7,000 pre-built partner integrations across the Okta Integration Network, and Marketplace to address your use cases of today, and tomorrow..
- Comprehensive AWS Integrations: Centralize and secure access to AWS and manage entitlements across all AWS accounts for end users, developers and the applications they build with pre-built integrations and customizable workflows.
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Free trial
Try this product free according to the free trial terms set by the vendor.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Auth0 Platform | 10,000 MAU, 5 Enterprise Connections, Unlimited Orgs | $40,250.00 |
Vendor refund policy
All orders are non-cancellable and all fees and other amounts that you pay are non-refundable. If you have purchased a multi-year subscription, you agree to pay the annual fees due for each year of the multi-year subscription term.
Custom pricing options
Request a private offer to receive a custom quote.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
Through our expert teams and robust digital resources, we ensure you can always access urgent and proactive support, whenever and however you need it, anywhere in the world. Access the Okta Community to get help, engage with us and your peers, submit product requests, and access the key resources you need to drive success. We offer support packages to align with your requirements to give you the power of choice. For more information, please visit https://support.okta.com/help For additional information please visit https://support.okta.com/help . You can also email support@okta.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Okta, Inc
By One Identity
By CyberArk
Top
10
In Infrastructure as Code, Application Development, Security
Top
100
In Applications
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In Security
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Fine-Grained Authorization
Fine Grained Authorization (FGA) capability that extends beyond role-based access control for granular permission management
Universal Login
Central authorization server with Universal Login that redirects users to a unified login domain, preventing credential transmission across sources and enabling Single Sign-On (SSO)
Multi-Identity Support
Authentication and authorization for web, mobile, legacy applications, devices, users, and non-human identities including AI agents
OAuth 2.0 Compliance
Standards-based authentication flows compliant with OAuth 2.0 recommendations for secure native application authentication using external user agents
Pre-built Integrations
Over 7,000 pre-built partner integrations across the Okta Integration Network and pre-built integrations with AWS for centralized access management and entitlement management across AWS accounts
Single Sign-On (SSO)
Automatically synchronizes users across multiple directories to enable one-click access to corporate applications on-premises and in the cloud with enforced security policies and self-service password reset capabilities.
Multi-Factor Authentication (MFA)
Supports multiple authentication methods including passwordless authentication, passkeys, one-time passcodes, push notifications, biometric data, and security keys with real-time reporting and monitoring of authentication events.
Adaptive Authentication
Delivers multi-layer, context-aware and risk-based protection to minimize common attacks and enforce contextual access security policies based on user behavior and risk assessment.
Identity Lifecycle Management
Provides role-based user provisioning engine with granular access permissions, least-privileged access controls, and automated user account provisioning across applications and AWS services.
Directory Integration
Acts as a secure cloud-based directory with integration capabilities for Active Directory, LDAP, G Suite and other external directories, plus pre-built connectors with thousands of third-party web applications and AWS services including AWS IAM, AWS SSO, Amazon Cognito, and Amazon EventBridge.
Single Sign-On Capability
Enables one-click secure access to applications and resources including AWS IAM and AWS SSO
Adaptive Multi-Factor Authentication
Supports context and risk-aware authentication methods with passwordless user experience options
Web Session Security and Monitoring
Protects identities beyond login and provides visibility into user actions within web applications
Identity Lifecycle Management and Automation
Automates identity lifecycle events, orchestrates identity workflows, and streamlines access reviews and compliance requirements
Cloud Directory and User Management
Leverages scalable cloud directory to unify user management across enterprise and reduce identity silos
Standard contract
No
No
No
Customer reviews
Roger F.
Fast to Integrate, Scales Well, and Affordable for MVPs
Reviewed on May 20, 2026
Review provided by G2
What do you like best about the product?
It's extremely quick to integrate a good security model into a new product ahead of an MVP. It then also scales nicely as the application grows. The free tier also allows early demos, and the Pro price is extremely affordable for a new business idea.
The UI/UX is very clear, and the documentation and starter apps make getting started in a fairly complex area very simple.
The UI/UX is very clear, and the documentation and starter apps make getting started in a fairly complex area very simple.
What do you dislike about the product?
It can be hard to get the exact user experience you want around password resets using the Universal Login, though customisation of this is not hard. But it does mean that, for instance, I have implemented setting a new password for new users in my app rather than relying on auth0 because there's no clean way to direct to my app afterwards.
What problems is the product solving and how is that benefiting you?
I use Auth0 as my goto when doing demos of new product ideas for clients, and in my own solutions. AuthN and AuthZ is a pain to do yourself and integration with Auth0 takes this whole area off the board and makes it possible to build secure prototypes and MVPs very easily. Also, because it can be configured from Terraform it forms part of a CI pipeline very easily.
Asit M.
Excellent Developer Experience with Secure, Flexible Authentication
Reviewed on May 20, 2026
Review provided by G2
What do you like best about the product?
What I like most about Auth0 is that it makes secure authentication straightforward for developers, while still offering the power and scalability needed for enterprise use. The developer experience is excellent, and its flexibility and built-in security features are what stand out to me the most.
What do you dislike about the product?
One thing I dislike about Auth0 is that the pricing can get expensive as an application scales, which is especially tough for startups or growing products. Also, some of the more advanced customisations and configuration options can feel a bit complex at first and take time to get comfortable with.
What problems is the product solving and how is that benefiting you?
Auth0 takes away much of the complexity of building secure authentication and user identity management from scratch. By offering ready-to-use features such as login, SSO, MFA, and access control, it saves development time, strengthens security, and allows teams to focus on core product development rather than maintaining authentication infrastructure.
Priyanshu J.
Fast, Secure Authentication with Clean Dashboard and Smooth React Integration
Reviewed on May 12, 2026
Review provided by G2
What do you like best about the product?
It is how quickly I was able to add secure login authentication to my projects without building everything from scratch. I use social login integrations like Google authentication, and the setup was much faster compared to creating a custom auth system manually. The dashboard is clean, so managing users, roles, and permissions feels organized. Login performance is reliable, and authentication requests are processed quickly without noticeable delays. I also like how easily it integrates with React and backend APIs, which saved development time in my workflow. The documentation and onboarding guides were detailed enough to help me set things up without much confusion. Overall, it reduced development effort and made authentication management much more secure and efficient.
What do you dislike about the product?
It is that the pricing becomes expensive as the number of users grows. When I started testing advanced features like role-based access and multiple integrations, some useful options were locked behind higher plans. The dashboard is clean, but certain settings and authentication flows took time to fully understand in the beginning. I also faced issues while customizing login pages because some configurations were not very straightforward. Error debugging during authentication failures can sometimes feel confusing as well. Overall, it works reliably, but pricing and customization complexity can be frustrating.
What problems is the product solving and how is that benefiting you?
It solved the problem of building and managing authentication manually in my projects. Earlier, I had to handle login logic, password security, session management, and social logins separately, which took a lot of development time and increased security risks. Now I use Auth0 for Google login, user authentication, and role-based access control in one place. It integrates directly with my React frontend and backend APIs, so setup and management became much faster. Authentication is reliable, and I don’t have to worry much about password storage or security standards anymore. This has reduced development effort, improved security, and helped me launch projects faster.
Achu S.
Auth0 Makes Authentication Simple with SSO, Social Login, MFA, and Roles
Reviewed on May 09, 2026
Review provided by G2
What do you like best about the product?
What I like most about Auth0 is how simple it makes it to set up authentication for a web application without having to build the entire authentication flow from scratch. It also offers Single Sign-On (SSO), which is especially helpful when you’re using an organizational account, because it creates a smoother sign-in experience while still staying straightforward to implement and use. It also supports social login options such as Microsoft, GitHub, and Google. On top of that, Auth0 includes MFA and role-based access, which helps cover common security and access-control needs.
What do you dislike about the product?
Pricing is a little higher, and depending on how it’s used, the cost can increase. If advanced security is needed, the pricing will go up as well. Migrations to different platforms can require high code changes, including user migration and authentication flow redesign, and the application can become heavily dependent on it. Sometimes complex configurations is needed for enterprise setup.
What problems is the product solving and how is that benefiting you?
It avoids building authentication from scratch. Instead of developing login pages, password hashing, and similar pieces yourself, you can use Auth0’s ready-made features. This saves development time and helps reduce security risks. It also improves security by implementing MFA, helps enable SSO in web applications more easily, and supports social logins as well.
Mohamed S.
Efficient Yet Pricey Authentication Solution
Reviewed on May 07, 2026
Review provided by G2
What do you like best about the product?
I like that Auth0 is easy to use and secure, offering great features. It's reliable and easy to integrate, which saves a lot of development time. Setting it up initially was very easy, and it helps us simplify authentication and improve security by handling user logins, access controls, and identity management all in one platform.
What do you dislike about the product?
It can feel expensive at scale and some advanced configuration can feel complex.
What problems is the product solving and how is that benefiting you?
Auth0 simplifies authentication and enhances security by handling user logins, access controls, and identity management in one platform.