Sold by: TealiumÂ
Deployed on AWS
Tealium connects customer data - spanning web, mobile, offline, and IoT devices - so brands can connect with their customers, generate insights, and drive growth.
Overview
Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements with Tealium.
Our Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 850 businesses worldwide trust Tealium to power their customer data strategies. How can Tealium help super-charge your AWS instance?
- Collect, unify and enrich customer data from offline and online sources (before it gets to AWS).
- Build a single customer view ready to activate across analytics, customer experience, advertising, personalization, and hundreds of other use cases.
- Use flexible and easy-to-set-up integrations with AWS (EventBridge, Firehose, Redshift, SQS, S3, and more), as well as 1,300+ other technologies.
For custom pricing, EULA, or a private contract, please contact salesinfo@tealium.com for a private offer.
Highlights
- Tealium is powered by AWS
- We work with a number of AWS customers in all verticals including Healthcare, Retail, Financial Services, Travel and Hospitality and more.
- Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
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Buyer guide
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Event/Audience Data Hub | Client/Server Event+Audience Data Hub | $150,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Client/Server Event+Audience Data Hub | 120% of quoted rate per 1 Million usage units for Service usage in excess of the AUL | $75,000.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
The Tealium Customer Data Hub has far more features, capabilities and use cases than can be described in this space. Should you have further questions, please check out our product tour, our active user community or our full documentation. salesinfo@tealium.comÂ
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Tealium
By Twilio Segment
By Amperity
Top
10
In Data Warehouses, Streaming solutions
Top
10
In CRM, ELT/ETL, Data Integration
Top
25
In Automotive
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Data Integration
Collects, unifies, and enriches customer data from offline and online sources across web, mobile, offline, and IoT devices
Machine Learning Capabilities
Includes customer data platform with integrated machine learning for advanced data processing
Multi-Source Data Connectivity
Supports flexible integrations with AWS services like EventBridge, Firehose, Redshift, SQS, and S3, along with 1,300+ other technologies
Customer Data Unification
Builds a single, comprehensive customer view ready for activation across multiple use cases
Real-Time Data Processing
Enables real-time data delivery and processing of comprehensive customer data
Data Collection
Collects, cleans, and federates first-party data across multiple sources and systems
Data Unification
Standardizes data collection and unifies user records for comprehensive customer profiles
Real-time Data Processing
Enables real-time data routing and decision-making capabilities across integrated platforms
Data Integration
Supports integration with hundreds of additional data sources and systems
Customer Data Management
Provides toolkit for comprehensive customer data management and profile standardization
Identity Resolution
Patented machine learning algorithms for unifying customer profiles across multiple data sources with high accuracy
Data Unification
Enterprise-grade platform for consolidating fragmented first-party data into comprehensive customer profiles
AI-Powered Analytics
Advanced AI and machine learning toolkit for accelerating data modeling and generating actionable customer insights
Data Workflow Automation
Automated data transformation and monitoring capabilities enabling seamless customer data operations without manual interventions
Customer Intelligence Platform
Integrated system for generating unified customer views and enabling real-time data activation across organizational ecosystems
Standard contract
No
No
No
Customer reviews
0 ratings
0 AWS reviews
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377 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Information Technology and Services
Powerful and Flexible Customer Data Platform for Unified Marketing Insights
Reviewed on Aug 14, 2025
Review provided by G2
What do you like best about the product?
Tealium Customer Data Hub makes it easy to unify customer data from multiple sources into a single, real-time profile. The ability to manage data flows, apply rules, and trigger actions across marketing, analytics, and personalization tools from one central platform is incredibly valuable. I especially like its flexibility in integrating with a wide range of systems, strong data governance features, and the real-time decision-making capabilities that help deliver more relevant, timely experiences to customers.
What do you dislike about the product?
While powerful, the initial setup and configuration can be complex, especially for organizations without dedicated technical resources. Some integrations require custom work or ongoing maintenance to function optimally. The interface, although feature-rich, can feel overwhelming for new users, and additional in-platform guidance or templates for common use cases would make onboarding faster. Pricing may also be a consideration for smaller teams.
What problems is the product solving and how is that benefiting you?
Tealium Customer Data Hub is helping us solve the challenge of unifying fragmented customer data across multiple platforms and channels. Before, customer information was scattered between marketing tools, analytics platforms, CRM, and transactional systems, making it difficult to get a single, accurate view of the customer journey.
By centralizing data in real time, we can ensure that every team—from marketing to customer support—works from the same, consistent profile. This has improved campaign targeting, personalization, and customer experience, while also strengthening compliance with data privacy regulations. The result is more relevant messaging, higher engagement, and faster decision-making based on trusted, up-to-date insights.
By centralizing data in real time, we can ensure that every team—from marketing to customer support—works from the same, consistent profile. This has improved campaign targeting, personalization, and customer experience, while also strengthening compliance with data privacy regulations. The result is more relevant messaging, higher engagement, and faster decision-making based on trusted, up-to-date insights.
Building Materials
Efficent Data management
Reviewed on Aug 14, 2025
Review provided by G2
What do you like best about the product?
The platform's ability to unify customer data across multiple sources is really well thought out. I really enjoyed the intuitive interface and the flexibility it offers for customizing date flows
What do you dislike about the product?
Its real-time data processing and integration capabilities make it easy to maintain accurate customer profiles. The support documentation is also thorough, which helps streamline onboarding and troubleshooting.
What problems is the product solving and how is that benefiting you?
It solves the challenge of fragmentes customer data by centralizing and unifying different information from multiple sources. with Tealium’s real-time data integration and audience segmentation, we can deliver more targeted marketing campaigns and make faster, data-driven decisions. It’s also helped reduce manual data handling, saving time and minimizing errors.
Accounting
Its good
Reviewed on Aug 12, 2025
Review provided by G2
What do you like best about the product?
I like that Tealium Customer Data Hub provides a centralized, real-time platform for unifying customer data from multiple sources. Its robust event streaming, identity resolution, and audience segmentation make it easy to activate high-quality data across marketing and analytics tools.
What do you dislike about the product?
While Tealium Customer Data Hub is powerful, I’ve found that its learning curve can be steep for new users, especially when configuring complex data flows. Additionally, managing large-scale data volumes can sometimes require extra optimization to ensure performance remains consistent.
What problems is the product solving and how is that benefiting you?
Tealium Customer Data Hub centralizes and unifies customer data from multiple sources in real time, ensuring accuracy and consistency across systems. This enables better personalization, improves marketing efficiency, and accelerates decision-making through trusted, actionable insights.
Asif A.
A Powerful Data Management Platform for Complex Marketing Needs
Reviewed on Aug 11, 2025
Review provided by G2
What do you like best about the product?
As a Senior SEO Strategist with 6 years of experience, I appreciate Tealium’s ability to unify data from multiple sources in real time. The tag management is efficient, audience segmentation is precise, and its robust integration capabilities make it easy to connect with marketing, analytics, and advertising platforms. I’ve found the platform particularly strong in creating unified customer profiles that can be leveraged instantly for personalized marketing campaigns. The scalability and reliability when handling large datasets are also impressive, and the support team is generally responsive and knowledgeable.
What do you dislike about the product?
The platform has a steep learning curve, especially for non-technical users. The interface could be more intuitive, and debugging tools feel limited compared to other platforms I’ve used. Setup and configuration can be complex, often requiring technical expertise or external support. Small workflow frustrations—like not being able to open multiple tabs or frequent re-login prompts—can slow down productivity. Pricing may also be a barrier for organizations managing large volumes of data, and documentation for advanced features could be clearer.
What problems is the product solving and how is that benefiting you?
Tealium helps unify customer data from multiple sources into a single, real-time profile, which allows for more precise targeting, personalization, and campaign measurement. For SEO and cross-channel marketing, this means we can activate relevant audiences instantly across platforms without waiting for batch updates. It also improves data governance by ensuring consistent, accurate information is shared across teams. This has led to better marketing ROI, faster decision-making, and the ability to run more personalized, timely campaigns.
Sanj B.
It was very useful for my role, I could get good access to data and derive useful insights from this
Reviewed on Aug 01, 2025
Review provided by G2
What do you like best about the product?
Easy access to the data and derivable insights. I could make strategic decisions because of this and increase my sales by targeting customers accurately
What do you dislike about the product?
Everything was useful, I did not find any difficulty in using Tealium. It made my work easy and helped push the growth of the company in an upward direction
What problems is the product solving and how is that benefiting you?
I am able to access a large customer database and understand the journey in a streamlined manner. It is allowing me to understand where we are lagging