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    Cloudinary Dynamic Media Platform and Digital Asset Management Solution

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    Sold by: Cloudinary 
    Deployed on AWS
    Cloudinary is used by thousands of customers including iconic brands and the hottest startups, for creating, managing, and delivering visual experiences. Automate the end-to-end image, video, and rich media workflow, accelerating time to market and improving performance. Visit https://cloudinary.com

    Overview

    Why Cloudinary?

    Increase development productivity and enable your teams through a simple and robust API-based SaaS - so you can concentrate on your core business logic instead of developing and maintaining image and video management capabilities.

    Dramatically improve the performance of media-heavy pages and apps, leading to higher conversion rates, and revenue.

    Get content to market faster using automation and AI.

    Enable your creative, marketing, and development teams to work together across the entire asset lifecycle -- driving organization-wide adoption.

    Cloudinary customers have:

    • Reported 50-90% time savings in development time for media management.
    • Experienced over 60% reduction in page weight.
    • Released new features with zero engineering effort leveraging Cloudinary.

    For custom packages, please contact AWSSales@cloudinary.com .

    Highlights

    • Automate image and video workflow: from bulk upload to dynamic URL-based manipulation to optimization to delivery over multiple CDNs.
    • Integrate videos easily with real-time transcoding, adaptive bitrate-streaming, and a developer-friendly video player.
    • Dynamic digital asset management includes AI-based content analysis, search and tagging, collaboration with creative and marketing teams, and global distribution with usage analytics.

    Details

    Delivery method

    Deployed on AWS

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    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Cloudinary Dynamic Media Platform and Digital Asset Management Solution

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    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    1-month contract (3)

     Info
    Dimension
    Description
    Cost/month
    Plus
    225 Monthly credits, 1 user
    $99.00
    Advanced
    600 Monthly credits, 5 users
    $249.00
    Advanced Extra
    1350 Monthly credits, 5 users
    $549.00

    Additional usage costs (9)

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    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Top up unit (for 1 unit)
    $10,000.00
    Additional seats/month
    $10,000.00
    Additional sub-accounts/month
    $10,000.00
    DAM platform license/month
    $10,000.00
    DAM admin user/month
    $10,000.00
    DAM contributor user/month
    $10,000.00
    DAM viewer user/month
    $10,000.00
    Platform upgrade/month
    $10,000.00
    Additional usage as defined in the contract
    $1.00

    Vendor refund policy

    Please visit https://cloudinary.com/tos  for our terms of service.

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    You can visit https://support.cloudinary.com  to participate in our community forums, access knowledge base articles, tips & tricks, and best practices for your dynamic digital media needs. Our Customer Success team provides the technical and operational expertise to help you plan, implement, deploy, and manage Cloudinary as your solution evolves. You can open a support ticket using https://support.cloudinary.com/hc/en-us/requests/new , or you can email us at support@cloudinary.com .

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly

    Accolades

     Info
    Top
    10
    In Content Creation, Media & Entertainment, eCommerce
    Top
    100
    In eLearning

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    0 reviews
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    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Media Workflow Automation
    Supports bulk upload, dynamic URL-based manipulation, optimization, and multi-CDN delivery of media assets
    Video Processing Capabilities
    Provides real-time transcoding, adaptive bitrate streaming, and developer-friendly video player integration
    AI-Powered Asset Management
    Offers AI-based content analysis, intelligent search, automatic tagging, and usage analytics for digital assets
    Media Transformation Engine
    Enables dynamic image and video manipulation through programmable URL-based transformations and optimizations
    Collaborative Asset Platform
    Supports cross-team collaboration for creative, marketing, and development teams throughout media asset lifecycle
    Media Ingestion
    Comprehensive API components for media ingestion across multiple asset types including video, images, audio, documents, presentations, PDFs, and 3D objects
    Transcoding Services
    Support for VOD and live transcoding with advanced media processing capabilities
    Media Analytics
    Integrated analytics components for tracking and analyzing media performance and consumption
    Security Management
    Advanced media access control and security features for protecting and managing media content
    Multi-Platform SDK
    Native SDKs and experience components supporting video player, conferencing, galleries, broadcasting, and editing functionalities
    Image Optimization
    Automatic image compression and conversion to next-generation formats like AVIF and WebP
    Content Delivery Network
    Global CDN with 99.99% success rate for worldwide image and video delivery
    AI-Powered Media Processing
    Over 150 programmatic rendering APIs with generative AI capabilities for visual media manipulation
    Video Transcoding
    Automated video encoding and transcoding to HLS and MP4 formats with adaptive bandwidth support
    Real-Time Rendering
    On-the-fly image and video rendering with automatic responsive design and resolution optimization

    Contract

     Info
    Standard contract
    No
    No
    No

    Customer reviews

    Ratings and reviews

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    0 ratings
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    0 AWS reviews
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    132 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Stephanie R.

    Effortless Setup, Needs Improved Asset Management

    Reviewed on Sep 19, 2025
    Review provided by G2
    What do you like best about the product?
    I find Cloudinary's upload and download functionality via API to be incredibly simple and useful. It saves me time and effort when handling images and animations that I store and later use in my projects. The ease of use makes my workflow more efficient.
    What do you dislike about the product?
    I find the asset management and file structure in Cloudinary to be clunky. Additionally, the availability of download links is limited to certain screens, which can be inconvenient.
    What problems is the product solving and how is that benefiting you?
    I use Cloudinary to store and manage images and animations efficiently, simplifying my process of assembling and posting videos on social media.
    Gleb S.

    Powerful tool for managing and optimizing media content

    Reviewed on Sep 13, 2025
    Review provided by G2
    What do you like best about the product?
    Cloudinary has significantly improved the way we manage images and videos on our projects. The automatic optimization of file sizes and formats makes websites load much faster without sacrificing quality. I really like the flexibility of transformations, the fast CDN delivery, and the ability to store all assets in one central place. It saves a lot of time for both developers and content creators.
    What do you dislike about the product?
    Админ-панель местами кажется перегруженной, особенно для новых пользователей, которые только осваивают расширенные трансформации. Для некоторых функций нужно дополнительно изучать документацию или туториалы. Также хотелось бы более гибкие тарифные планы для небольших команд или проектов со средним трафиком.
    What problems is the product solving and how is that benefiting you?
    Cloudinary helps us solve the problem of storing, organizing, and delivering large volumes of media files across different projects. Before, we spent too much time manually resizing and optimizing images and videos. Now, everything is automated: transformations, responsive delivery, and fast CDN integration. This improves website performance, reduces workload for the team, and ensures a consistent experience for our customers.
    Computer Software

    Review of Cloudinary

    Reviewed on Aug 28, 2025
    Review provided by G2
    What do you like best about the product?
    I like that you can create on the go image and video transformations.
    What do you dislike about the product?
    I think the GUI is a little clunky and the navigation is confusing.
    What problems is the product solving and how is that benefiting you?
    I use Cloudinary to store images and videos. I use the image and video optimizations
    Romain P.

    Robust and high-performing technical solution, but interface and commercial forecasting need improvement.

    Reviewed on Aug 20, 2025
    Review provided by G2
    What do you like best about the product?
    Exceptional reliability: only a few minutes of downtime in 2 years of use
    Performance and ease of integration: image/video transformations integrated into URLs, performed on the fly
    Effortless scalability: easy development of video content, platform that grows with our needs
    Flexible migration: multiple import options adaptable to different existing solutions
    Well-documented APIs and simple technical integration (3 months from signing to production)
    Responsive technical support with numerous training resources and certifications
    Good value for money once the solution is in place
    What do you dislike about the product?
    Interface not intuitive for non-technical users (photographers, graphic designers) who need a more direct experience
    Very imprecise cost estimation: commercial forecast far below reality during the first contract
    Insufficient onboarding: lack of support on metadata organization and sharing of best practices
    Deficient commercial communication: changes in conditions/features/prices not communicated during pre-sales
    Cost predictability difficult in the first year (even if it improves later)
    What problems is the product solving and how is that benefiting you?
    1. Media Performance and Optimization

    Problem: Slow loading times for images/videos on our websites
    Benefit: Efficient CDN and automatic transformations that significantly speed up display, improving user experience

    2. Technical Complexity of Transformations

    Problem: Need to resize, optimize, and adapt media for different platforms/devices
    Benefit: Transformations integrated into URLs and performed on-the-fly, eliminating the need to pre-generate multiple versions

    3. Scalability of Multimedia Content

    Problem: Difficulties in managing the increase in content volume, especially video
    Benefit: Very easy development of our video content without technical constraints

    4. Migration and Centralization of Assets

    Problem: Media scattered across different platforms, complex migration
    Benefit: Flexible migration options that adapt to our existing solutions

    5. Reliability and Maintenance

    Problem: Risks of outages and time-consuming technical maintenance
    Benefit: Exceptional reliability (a few minutes of downtime in 2 years) and simple integration via well-documented APIs

    Overall Impact: A robust media infrastructure that allows us to focus on our core business rather than the technical management of assets.
    Defne A.

    User friendly way to manage assets!

    Reviewed on Aug 18, 2025
    Review provided by G2
    What do you like best about the product?
    I like that Cloudinary offers:

    - Scalable and easy user solutions
    - Managing assets
    - Using cloud storage
    - Easy to cache
    - Transforming pics with only changing the URL
    - Good customer support
    What do you dislike about the product?
    - Asset management is more focused/easy to integrate for frontend applications
    What problems is the product solving and how is that benefiting you?
    - Cloudinary optimizes images
    - Cloud based asset management
    - Easy to integrate to PISA
    - Creating video/GIFS
    View all reviews