AWS Marketplace Channel Partner Journey

Once you are signed up and ready to transact, access training resources to learn operational and sales best practices. Gain skill and experience with AWS Marketplace by placing your first transactions.

View helpful resources for this phase in your AWS Marketplace Channel Partner Journey guide.

Tips for Success

Develop skills and processes for your team to include AWS Marketplace

Take the AWS Marketplace Channel trainings to learn role-specific best practices in engaging with AWS Marketplace.

Ensure your sales team and sales leaders take the AWS Marketplace Channel trainings to learn role-specific best practices in engaging with AWS Marketplace.

Reference the Getting Started Resource Guide if you have questions along the way.

Start selling in AWS Marketplace to grow your revenue and build operational proficiency

Check out the Independent Software Vendors that have authorized their
products to transact.

Create AWS Marketplace Channel Partner Private Offers (CPPO) using the Channel Partner Creates guide.

If you have listed Professional Services, follow this guide to place a Professional Services order.

Once you have trained 2 employees and developed a growing business with sales in AWS Marketplace with multiple ISVs, differentiate your business in the next phase of your AWS Marketplace Channel Partner journey.

Once you have grown your skills and experience with AWS Marketplace, distinguish yourself as a Channel Partner in AWS Marketplace. 

Differentiate your AWS Marketplace practice to increase customer reach and visibility.

• Become an AWS Marketplace Skilled Channel Partner (MSCP).
• Increase customer visibility by qualifying for AWS Partner Program designations. Showcase your experience by adding your AWS partner designations to your AWS Marketplace Seller page.
• If you are a Systems Integrator with your own solutions, consider listing them on AWS Marketplace.

Tips for Success

Offer customer financing to your customers to add value and help increase deal sizes. 

Increase procurement options for your customers by including AWS Marketplace in customer communications. 

Use APN Customer Engagements to ensure you have support when you need it from AWS.

Access more benefits and resources by engaging with the AWS Partner Network. 

View helpful resources for this phase in your AWS Marketplace Channel Partner Journey guide.

Once you have differentiated your business with a program qualification to increase buyer visibility and completed at least 50 sales on AWS Marketplace with 3 or more ISVs, scale your AWS Marketplace business in the next phase of your AWS Marketplace Channel Partner journey.

Once you have differentiated your AWS Marketplace practice, focus on efficiently scaling the growth of your AWS Marketplace channel business.

Tips for Success

Develop processes to incorporate AWS Marketplace into customer retention and continuing Go-To-Market motions

Reference the Channel Seller Renewal Playbook for the best practices, tools, and resources to successfully manage and grow your CPPO renewals.

Build strong processes to engage with your customers early about renewing their solutions in AWS Marketplace.

Review your AWS Marketplace processes and policies to build operational excellence with AWS Marketplace Training Academy.

Drive your AWS Marketplace flywheel by providing feedback and engaging with available resources and incentives

Read the Forrester Consulting TEI study to learn tips, best practices from AWS Channel Partners.

Learn about incentives and funding programs available, to help you scale your AWS Marketplace channel business. Contact the Marketplace Channel team for more details.

Help improve AWS Marketplace features by giving feedback or participating in feature pilots. Contact the Marketplace Channel team for eligibility details.

View helpful resources for this phase of your journey in your AWS Marketplace Channel Partner Journey guide.