Category: Analytics

Organizations generate massive volumes of structured data from customer transactions, operational metrics, product catalogs, and compliance records. This data contains insights that can help businesses make better and timely decisions. Financial advisors need to review client transaction histories, retail analysts track inventory trends, and healthcare administrators monitor patient outcomes. Yet accessing these insights creates a […]

Organizations processing large-scale data for analytics, machine learning (ML), and business intelligence face a persistent challenge: how to access and read massive datasets quickly and cost-effectively. As data volumes grow exponentially, the performance of data access patterns becomes more critical. Inefficient read operations can lead to longer processing times, higher compute costs, and delayed insights, […]

Every day, organizations expand into new markets, migrate critical workloads across geographies, and build systems that need to operate reliably in multiple locations. At the root of these efforts is a simple question: “What can I deploy, and where?” The answer shapes important architecture decisions, from which AWS Regions to expand into, to how you […]

Organizations with petabytes of data in the cloud need a way to apply immutable storage protections to data that’s already been stored—whether for regulatory compliance or cyber resilience. Although you can enable write-once-read-many (WORM) controls for newly created storage, applying these protections to existing enterprise data at scale requires a systematic approach. Regulated industries have […]

The fast pace of the logistics industry necessitates real-time vehicle fleet tracking for maintaining a competitive edge and meeting customer expectations. Traditional methods often provide delayed or incomplete information, leading to inefficiencies and missed opportunities. The demand for accurate, up-to-the-minute data on vehicle locations, driver behavior, and route performance has never been higher. Companies need […]

As applications scale, developers face a persistent challenge: analytical queries that slow down transactional databases, force them to copy data across multiple proprietary tools, and create disconnected data silos. For the 5 million developers building on Supabase, an open source Postgres development platform, this tension between operational and analytical workloads has become increasingly critical. The […]

Data scientists and engineers spend hours writing complex data pipelines to extract, transform, and load (ETL) data from various sources into their data lakes for data integration and creating unified data models to build business insights. The process involves understanding the source and target systems, discovering schemas, mapping source and target, writing and testing ETL […]

Today, consumers navigate thousands of products on e-commerce sites, hundreds of shows on streaming platforms, and countless options in digital marketplaces. This choice overload creates decision fatigue, yet consumers continue to demand more variety and make more purchases online. As a result, personalization has become essential—consumers reward brands that deliver relevant, tailored online experiences. However, […]

Organizations face mounting challenges in managing and operationalizing their ever-growing data assets for machine learning and analytics workflows. When dealing with billions and trillions of objects, teams struggle to find what data they have and how to efficiently find specific datasets. Without proper data discovery and metadata management, teams spend valuable time searching for relevant […]

Zeta Global is a data-driven marketing technology company that uses consumer insights to empower brands in customer acquisition, growth, and retention. At the core of its operations is the Zeta Marketing Platform, an advanced system that applies sophisticated AI and machine learning (ML) capabilities on proprietary data from over 245 million U.S. consumer profiles. This […]