Tag: email best practices

Optimize your sending reputation and deliverability with SES dedicated IPs Email remains the best medium for communicating with customers, with a ROI of 4200%, higher than social media or blogs. Organizations that fail to adequately manage their email sending and reputation risk having their emails marked as spam, not reaching their customers’ inboxes, reducing trust […]

Email is a ubiquitous channel for businesses to communicate with their customers. Businesses rely on email to market products and services, communicate transactional information, and keep customers in-the-know about product changes and events. To realize the full value of this rich and established communication channel, businesses need tools to monitor and optimize their email delivery […]

Over the past year, we’ve released several features that make it easier to track the metrics that are associated with your Amazon SES account. The first of these features, launched in November of last year, was event publishing. Initially, event publishing let you capture basic metrics related to your email sending and publish them to […]

A few days ago, Nick Hristov and I did a webinar on email sending best practices using Amazon SES. Remember, you can also read our best practices whitepaper to earn about even more recommendations. Let us know what you think!