AWS Messaging Blog

Learn how to use AWS End User Messaging Notify to send one-time password (OTP) verification codes across 200+ countries in minutes, without provisioning phone numbers, managing carrier registrations, or navigating country-specific compliance requirements.

Learn how Fanatics Commerce built a scalable transactional email platform on Amazon SES, handling 48x volume growth across peak seasons while maintaining high deliverability through managed dedicated IPs, multi-tenant isolation, and real-time observability.

Most email providers offer capabilities to help improve deliverability, including dedicated sending infrastructure, reputation monitoring, address validation, and inbox placement testing. But these capabilities are typically sold as individual add-ons, each priced separately. Reaching the inbox consistently shouldn’t require evaluating dozens of options independently. That changes today with Amazon SES pricing plans. Pick a plan, and the right capabilities are already included at up to 22% less than purchasing them individually.

This post shows how to build a campaign orchestrator on AWS End User Messaging and Amazon Bedrock. The orchestrator predicts the best channel for each customer, adapts content per channel, and holds back messages to fatigued or unhappy customers.

In this post, we walk through Claw Boutique, an open-source reference architecture that connects a web storefront, WhatsApp, email, and Telegram into a single OpenClaw-driven ecommerce experience on AWS. Buyers interact through WhatsApp and a web store. The shop owner manages everything from Telegram, where an artificial intelligence (AI) agent processes restock, refund, and order commands.

In this post, you learn about the business problem this feature solves, how the new suppression precedence works, and how to implement tenant-level suppression for your multi-tenant email platform.

This post shows how to build a WhatsApp assistant that responds instantly. We show you how to build a real estate assistant powered by AI that delivers property discovery, home loan pre-approval, and site visit booking entirely within WhatsApp. The solution uses the Strands Agents SDK to orchestrate specialized AI agents on Amazon Bedrock, with AWS End User Messaging Social for WhatsApp integration. The serverless backend runs on AWS Lambda and Amazon DynamoDB.

This post shares practical lessons from a real-world migration of a global gaming SMS platform from Amazon Simple Notification Service (Amazon SNS) to AWS End User Messaging. You’ll learn how to use resource sharing to avoid months of re-registration, how to build a country inventory that survives regulatory changes, and how to avoid the operational pitfalls that surface only when you migrate production traffic across accounts.

In this post, we walk through the setting up AWS End User Messaging SMS, covering 12 configuration steps from compliance through phased traffic migration. The guide to SMS short codes with AWS End User Messaging covers the application and registration process up through provisioning. This post picks up from that point and provides an operational readiness walkthrough that takes you from “Active” status to confidently sending your first production message, including a final validation step to confirm readiness.

In this post, you will learn how to extend an existing omnichannel fallback solution by integrating LINE Messenger, including architecture updates, deployment steps, and testing procedures. The original solution, built with Amazon API Gateway, AWS Lambda, Amazon Simple Email Service (Amazon SES), and AWS End User Messaging, delivers messages across SMS, WhatsApp, and email with automatic fallback capabilities.