Category: Responsible AI

In this post, we show how climate tech startups are developing foundation models (FMs) that use extensive environmental datasets to tackle issues such as carbon capture, carbon-negative fuels, new materials design for microplastics destruction, and ecosystem preservation. These specialized models require advanced computational capabilities to process and analyze vast amounts of data effectively.

In the media and entertainment industry, understanding and predicting the effectiveness of marketing campaigns is crucial for success. Marketing campaigns are the driving force behind successful businesses, playing a pivotal role in attracting new customers, retaining existing ones, and ultimately boosting revenue. However, launching a campaign isn’t enough; to maximize their impact and help achieve […]

In this post, we explore how AWS services can be seamlessly integrated with open source tools to help establish a robust red teaming mechanism within your organization. Specifically, we discuss Data Reply’s red teaming solution, a comprehensive blueprint to enhance AI safety and responsible AI practices.

In this post, we explore two approaches for securing sensitive data in RAG applications using Amazon Bedrock. The first approach focused on identifying and redacting sensitive data before ingestion into an Amazon Bedrock knowledge base, and the second demonstrated a fine-grained RBAC pattern for managing access to sensitive information during retrieval. These solutions represent just two possible approaches among many for securing sensitive data in generative AI applications.

This post introduces a solution to reduce hallucinations in Large Language Models (LLMs) by implementing a verified semantic cache using Amazon Bedrock Knowledge Bases, which checks if user questions match curated and verified responses before generating new answers. The solution combines the flexibility of LLMs with reliable, verified answers to improve response accuracy, reduce latency, and lower costs while preventing potential misinformation in critical domains such as healthcare, finance, and legal services.

Aetion is a leading provider of decision-grade real-world evidence software to biopharma, payors, and regulatory agencies. In this post, we review how Aetion is using Amazon Bedrock to help streamline the analytical process toward producing decision-grade real-world evidence and enable users without data science expertise to interact with complex real-world datasets.

Generative AI applications should be developed with adequate controls for steering the behavior of FMs. Responsible AI considerations such as privacy, security, safety, controllability, fairness, explainability, transparency and governance help ensure that AI systems are trustworthy. In this post, we demonstrate how to use the AWS generative AI best practices framework on AWS Audit Manager to evaluate this insurance claim agent from a responsible AI lens.

With trust as a cornerstone of AI adoption, we are excited to announce at AWS re:Invent 2024 new responsible AI tools, capabilities, and resources that enhance the safety, security, and transparency of our AI services and models and help support customers’ own responsible AI journeys.

This post demonstrates how to use Amazon Bedrock Agents, Amazon Knowledge Bases, and the RAGAS evaluation metrics to build a custom hallucination detector and remediate it by using human-in-the-loop. The agentic workflow can be extended to custom use cases through different hallucination remediation techniques and offers the flexibility to detect and mitigate hallucinations using custom actions.

Amazon Web Services (AWS) is excited to be the first major cloud service provider to announce ISO/IEC 42001 accredited certification for the following AI services: Amazon Bedrock, Amazon Q Business, Amazon Textract, and Amazon Transcribe. ISO/IEC 42001 is an international management system standard that outlines requirements and controls for organizations to promote the responsible development and use of AI systems.