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What is generative AI and how does it work?

Startups across industries and around the world are looking to leverage generative artificial intelligence (AI) to innovate faster, boost employee productivity, ignite creativity, and optimize business processes. Begin realizing the business value of generative AI today with Amazon Web Services (AWS).

Why AWS for generative AI?

You can build, train, and deploy your own FMs on AWS—or use Amazon Bedrock to access a wide selection of industry-leading FMs from Amazon, AI21 Labs, Anthropic, Cohere, Meta, Stability AI, and more. Customize FMs with your own data to build more differentiated, personalized experiences. 

Get the best price performance for generative AI with infrastructure powered by AWS Trainium, AWS Inferentia, and NVIDIA GPUs.
With security and privacy built-in, your data remains protected and private when you customize FMs.

Boost productivity with purpose-built conversational agents that streamline coding with  Amazon CodeWhisperer, simplify business intelligence (BI) with Amazon Q in Quicksight, and improve clinical efficiency for biotech firms with AWS HealthScribe. 

Startups are leveraging generative AI to:

AI can generate multiple design prototypes based on certain inputs and constraints, speeding up the ideation phase. You can also optimize existing designs based on user feedback and specified constraints, and generate synthetic datasets to augment research and simulations.

Marketing: Create engaging marketing content, such as blog posts, social media updates, and email newsletters, saving time and resources.

Sales: Generate personalized emails, sales scripts, and talking points based on a prospect’s profile and behavior, improving response rates and sales calls.

Chatbots: Reduce operational costs by automating responses to customer service queries with generative AI-powered virtual assistants.

Contact center: Improve agent performance and first contact resolution with knowledge search, call summarization, and post-call analytics.

Conversational search: Improve employee productivity by quickly and easily finding accurate information and summarizing content through a conversational interface.

Code generation: Accelerate application development with code suggestions based on the developer comments and previous code.

Automate report generation: Spin up financial reports, summaries, and projections in seconds, saving time while reducing errors.

Document processing: Automatically extract and summarize data from documents through generative AI-powered queries.

GenAI Day

Join us for AWS GenAI Day, a one-day virtual event showcasing how startups are building with generative AI on AWS. Hear from industry leaders and experts, learn about the latest trends and tools, and much more.

Watch on-demand now
Business Conference Stage: Indian Tech Development Guru Presents Firm's Newest Product, He's Holding Laptop and Does Motivational Talk about Science, Technology, Software Development and Leadership

AWS announces 80 startups joining the AWS Generative AI Accelerator

AWS is excited to announce the startups selected to participate in the 2024 global cohort. These startups have the vision and technical expertise to redefine what’s possible with generative AI. Browse the list to learn more about each innovative company.

Start your AI journey with Activate

AWS Activate startups can qualify for up to $100,000 in AWS promotional credits* to start building—plus, startups building on AWS Trainium and AWS Inferentia may be eligible for up to $300,000 in additional credits. Join today to activate the ultimate startup advantage. *All AWS credits are in USD and subject to the AWS Promotional Credit Terms & Conditions.