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AWS for Sports

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AWS for Sports

AWS x Formula 1®: Made for This

Together with AWS, Formula 1® and Scuderia Ferrari HP are transforming the future of racing. As Global Partner of Formula 1 and Ferrari Team Partner, AWS is made for innovation—giving drivers and fans alike the record-breaking, pulse-racing action they crave.

Iconic circuits. Made by you.

Every 200mph straight. Every edge-of-your-seat curve. Historic race tracks designed with absolute precision. Now with AWS generative AI, you can design your own track with strategic recommendations and upgrades from Amazon Nova. Watch as Scuderia Ferrari HP driver Charles Leclerc and seven-time world champion Lewis Hamilton design their own race tracks with AWS generative AI. See these legendary drivers discuss their favorite turns and explore how AI can be applied to motorsport.

Driving innovation on and off the track

The partnership between F1 and AWS began in 2018 when AWS became the Official Cloud and Machine Learning Provider of F1. Over the past seven years, the collaboration has consistently delivered innovations that elevate the on-track competition and the off-track experience for fans. This latest innovation gives you access to live race insights previously reserved for team engineers. Using AWS's cutting-edge AI and machine learning, you'll experiencing F1 through an entirely new lens.

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AWS generative AI powers next-generation F1 fan experiences

AWS Real-Time Race Track showcases powerful insights that generative AI can bring to the world’s most competitive businesses. Each turn and straightaway is evaluated with key track components identified along the way.

This innovative generative AI application harnesses the power of Amazon Bedrock to deliver a truly personalized track creation system. Users can draw their own track in any length and shape, getting real-time AI recommendations to create unique racing conditions as they draw. They then choose a location anywhere in the world to inspire the name of their racing circuit, and weather and climate data for the location are used to simulate track conditions.

When a track is complete, Amazon Nova Pro analyzes the data to produce on-track metrics, including top speed and projected lap time, plus two viable race strategies. The strategies offer performance recommendations focused on tire management: one that is more conservative and one that is more aggressive.

During track design, have a conversation with the newly released Amazon Nova Sonic to consult the state-of-the-art speech-to-speech model for strategic track design recommendations.

Once the track is designed, share it with friends or download to print. Amazon Nova Canvas, an image generation model that creates professional-grade images from text or image prompts, will create a retro-inspired racing poster.