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Bundesliga on AWS

Powered by AWS Machine Learning to create a better experience for fans, players, and teams.

Fuel generative AI innovation: lessons from sports leaders

Discover how leaders like Formula 1, the NFL & PGA TOUR use gen AI
on AWS to enhance customer experiences, workforce productivity and
process optimization. Leverage these real-world use cases to advance
your gen AI journey.

Text reading "How 4 leading sports brands drive tangible value with generative AI on AWS" alongside images of a football game, a cheering stadium crowd, and blurred individuals.

How does AWS level up game-day?

Transforms millions of live data points into instant match insights, helping fans understand the game at a deeper level

Powers real-time Expected Goals (xG) calculations, showing fans the true difficulty of each shot attempt and scoring probability as it happens

Captures every player movement through 12+ precision cameras, tracking positions 25 times per second for unprecedented analytical detail

Measures exact shot speeds and other key stats during live play, revealing the physics behind those seemingly impossible goals

Enhances both TV broadcasts and the Bundesliga app simultaneously, creating a seamless dual-screen experience for fans at home