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Netflix on AWS

Netflix is a video on demand streaming service with over 280 million members in more than 190 countries.

Overview

Using Amazon Web Services (AWS), Netflix innovates with speed and delivers best-in-class entertainment consistently. AWS provides Netflix with compute, storage, and infrastructure that allow the company to scale quickly, operate securely, and meet capacity needs anywhere in the world. Moreover, as a content producer, Netflix built a virtual studio in the AWS cloud, enabling engagement with artistic talent anywhere in the world without technological or geographical barriers.

Netflix's Cloud Journey

How Netflix Handles Sudden Load Spikes in the Cloud

2024

Netflix operates actively across four AWS Regions, serving global traffic by intelligently directing users and managing costs through thousands of auto-scaling compute server groups. At times, traffic surges hit their service that could exceed capacity. This session walks through how Netflix solves these problems by combining predictive automated pre-scaling with fast reactive auto-scaling, along with advanced resilience techniques. These techniques include prioritized load shedding, cross-Region traffic shifting, targeted capacity injection based on service criticality, and more. Learn how to maintain low operational costs while being prepared for sudden load spikes.

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"Slide titled 'How Netflix handles sudden load spikes in the cloud' with names and roles of four speakers: Rob Gulewich, Ryan Schroeder, Joseph Lynch (all from Netflix), and Manju Prasad (from Amazon)."

Designing Better ML Systems: Learnings from Netflix

2020

Data science at Netflix goes far beyond eponymous recommendation systems and touches every aspect of the business, from optimizing content delivery to fighting fraud. Netflix’s unique culture affords its data scientists extraordinary freedom of choice in tools, which results in an ever-expanding set of machine learning approaches and systems. In 2019, Netflix open-sourced its human-centric ML platform, Metaflow. In this session, Netflix shares some lessons learned in its multi-year journey building the ML systems that Metaflow incorporates.

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Slide titled "Designing better ML systems: Learnings from Netflix" with speakers Savin Goyal from Netflix and Rob Hilton from AWS.

How Netflix Thinks About Cybersecurity

2020

AWS chief information security officer Steve Schmidt sits down with Jason Chan, vice president of information security at Netflix, to talk about security strategy, building a security program, Zero Trust, and cats as a unique threat model.

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"Text reading 'AWS Verified: Global Conversations with Security Leaders, presented by AWS re:Inforce' on a gradient background with subtle line patterns."

Netflix Connects with 100 Million Customers in 190 Countries Using Amazon Simple Email Service

2020

Before migrating to Amazon Simple Email Service (Amazon SES), Netflix maintained an in-house email solution. Netflix needed an email system that was flexible, affordable, highly scalable, and had global reach. Learn how Netflix uses Amazon SES to overcome these challenges and discover the benefits the company has realized by using the service.

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African American Woman Lying Down On Sofa At Home, Choosing Movie On Internet Streaming Service. Over The Shoulders.

Netflix on re:Invent

How Netflix Handles Sudden Load Spikes in the Cloud

Netflix leverages multiple AWS Regions with intelligent traffic routing and auto-scaling to serve its global audience. Learn how they combine predictive scaling with reactive auto-scaling and advanced resilience techniques—including load shedding, cross-Region failover, and targeted capacity management—to handle traffic surges while optimizing costs. Watch the video

Modernization at Scale Made Easy with Netflix and Pinterest

Netflix modernizes to AMD EPYC processor–powered instances to help improve the user experience for hundreds of millions of users while minimizing cloud costs. Discover how to achieve better latency and throughput while maintaining x86 compatibility. Watch the video

Scaling and Evolving Media Storage at Netflix with Amazon S3

Studio applications at Netflix generate petabytes of data consisting of billions of multimedia assets, such as images, videos, and text, that are delivered and stored securely in Amazon S3. In this session, explore the evolution of the media storage layer at Netflix, including organizing, tracking, and managing the access control and lifecycle of these assets. Watch the video

Netflix’s Efficient Network Configuration for Millions of Containers

Titus, Netflix’s container management platform, is instrumental in managing business-critical containers on AWS. Proper network configuration for each container is essential to ensure seamless communication between services and connectivity with the external world. This chalk talk discusses IPMan, a system specifically designed and developed by Netflix to address the network setup requirements of millions of containers running daily. Watch the video

Netflix's Massive Multi-Account Journey

Netflix decoupled AWS Identity and Access Management roles from compute infrastructure by moving identities to workload-specific accounts. Discover their approach to identity migration, key implementation learnings, and recommended priorities for successful multi-account AWS security strategies. Watch the video

About Netflix

Netflix entertains the world by providing a wide variety of TV series, films, and games to hundreds of millions of members across the globe in over 30 languages. Netflix builds diversity, inclusion, equity, and a global outlook into everything it does. By fostering a culture of courage, empathy, and curiosity, Netflix can move faster to develop new stories and better ways of sharing them with its members around the world.