iFood: an Artificial Intelligence (AI) journey with AWS
One of the largest Brazilian delivery marketplaces, with deliveries from more than 330,000 partner establishments, iFood used generative artificial intelligence (AI) on two fronts considered crucial to its business. The first concerns the customer experience personalization, where those customers are responsible for more than 80 million orders per month. The other is aimed at optimizing the work of its internal developers. Thiago Cardoso, iFood data and AI director, explains that, given the company's scale of operation, artificial intelligence (AI) is the only efficient way to deliver personalized experiences for each user.
iFood: personalization at 80 million orders/month with AI from AWS
In this video, Cardoso talks about how the company, which generated 0.5% of the Brazilian Gross Domestic Product (GDP) in 2022, uses services such as
Amazon Bedrock and
Amazon SageMaker to, on the one hand, standardize and facilitate implementations and, on the other, optimize the customer experience, from the moment the order is placed until delivery and in fraud prevention processes. In all, according to the director, when a user enters the app and makes a purchase through iFood, they go through more than 100 AI models. Learn the details of this story and iFood’s future plans with for AWS generative artificial intelligence (AI).
Only with AI can I create a personalized experience for each user, from recommendation to fraud prevention.
Thiago Cardoso
Director of Data and AI at iFoodAWS Services Used
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