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Branding for AWS Partners

Guidelines and resources to maximize your marketing impact

Elevate your customer experience

As an AWS Partner, you have access to AWS brand treatments to highlight your solutions and elevate your customer experience.

Earn customer trust

Establish credibility with your customers and highlight your relationship with AWS using AWS brand treatments.

Highlight your AWS expertise

Use an AWS Partner badge to showcase your capabilities and Specializations, making it easier for your customers to choose your solutions with confidence.

Maximize your marketing impact

Create impactful brand assets and campaigns that communicates your unique value proposition and strengthens your position in the market.

Your guide to branding with AWS

Use AWS Partner badges and other brand treatments to highlight your AWS expertise to your customers.

The AWS Partner Creative and Messaging Guide helps you determine the brand treatment that best suits your unique marketing scenario to deliver a consistent, valuable brand experience.

Download guide (AWS Partner Central login required)

Cover image for the AWS Partner Creative and Messaging Guide, dated January 2025, featuring the AWS logo and title on a white and gradient background.

AWS brand treatments

AWS Partner badge

Highlight your AWS Partner Specializations and tiers with the AWS Partner badge.

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Powered by AWS

Have a solution or software that runs on AWS? Highlight it with a Powered by AWS logo.

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Available in AWS Marketplace

Is your solution available in AWS Marketplace? Promote your listing with an AWS Marketplace logo.

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AWS Certifications

Display the number of active AWS Certifications your company has collectively achieved.

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