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Generative AI

Generative AI Innovation Center

Helping you apply state-of-the-art AI capabilities to meet business needs and realize value quickly

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Achieve improved business results with AI, at scale

The Generative AI Innovation Center brings together world-class scientists, strategists, and AI experts who help you rapidly build, deploy, and scale breakthrough AI solutions. With 73% of initiatives moving from proof of concept to production, and some solutions ready in as little as 45 days, we help you turn AI potential into measurable business outcomes while maintaining the highest security and compliance standards.

Proven results that matter

Customers served from startups to enterprises in financial services, healthcare, manufacturing, retail and public sector

Of Innovation Center customer initiatives moved from proof of concept into production in 2025

In as little as 45 days to move from an idea to a solution in production

Programs and Offerings

The Innovation Center provides flexible engagement models designed around your needs. We offer advisory services for technical and strategic guidance, hands-on engagements for custom solution development, and forward deployment engineering where our teams embed with yours for full-cycle AI implementations.

Startup Acceleration

Scale your AI startup with comprehensive support designed for rapid growth. Our startup acceleration program provides AWS credits, technical architecture guidance, access to AI experts, and go-to-market support to help you move from concept to production quickly. We help early-stage companies build with best practices from the start, connect with potential customers, and scale sustainably.  

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Foundation Model Customization

Transform foundation models into specialized AI systems tailored to your industry, brand, and unique requirements through fine-tuning, reinforcement learning, continued pre-training, and domain adaptation. Our embedded team of strategists, applied scientists, and engineers work directly with you to deliver production-ready solutions, from strategic model selection and deep technical expertise to builder-first customization that fits your data, computational resources, and performance needs.

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Physical AI

Deploy production-ready autonomous systems that understand, reason and interact with the physical world - tailored to your industry. Our strategists and applied scientists partner across the full lifecycle—from model training through reinforcement learning, optimization via distillation and quantization, to edge deployment and real-time inference. Bridging digital intelligence and physical reality to deliver breakthroughs in efficiency, innovation, and customer delight.

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Partner programs

Partners receive comprehensive advisory and support from the Innovation Center to accelerate generative AI solutions delivery for enterprise customers. This program helps AWS Partners develop deep AI expertise, access specialized resources, and deliver exceptional customer outcomes using our proven delivery frameworks.

Partner Benefits

  • Access to Innovation Center methodologies and frameworks
  • Technical advisory from AI scientists and strategists
  • Co-development opportunities
  • Training and enablement programs
  • Joint customer engagement support
  • Technical architecture reviews and guidance

Our select Partner Innovation Alliance members work as seamless extensions of the Innovation Center, following our proven delivery approach to ensure exceptional customer outcomes. Through this network, organizations gain priority access to AWS AI expertise and accelerated innovation pathways, helping them move from concept to production faster.

  • Innovation Pods: Structured teams pairing ISVs with AWS partners and GenAI Innovation Center resources
  • Comprehensive Support: Technical advisors, business strategists, and structured enablement
  • Joint Go-to-Market: Co-branding and market acceleration strategies
  • Priority Access: To AWS AI expertise and GenAI Innovation Center network
  • Proven Expertise: Built on our track record with 1,000+ customers
  • Faster Time-to-Value: Streamlined development through proven methodologies
  • Cutting-Edge Technology: Including autonomous AI agents and advanced capabilities

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AWS Conversations in AI

Raw, unfiltered conversations from the Innovation Center with generative AI experts. Discover insights you won’t find anywhere else — from what leading executives see in AI that others are missing, to the true cost of off-the-shelf solutions, to the power of AI that's silently transforming our lives.

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How to get started

To get started, contact your AWS Account Manager or reach out to AWS Sales.

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