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NAB SHOW 2025 Demo Showcase
Multi-channel monetization
Create. Connect. Captivate.
Contextual ad break detection and new ad formats for live sports
Publishers have challenges automating production operations for identification and scheduling ad break opportunities for linear and personalized non-intrusive ads, including for live sports events. Advertisers are looking at increasing ad fulfillment opportunities to increase revenue. This demo showcases how advertising opportunities can be identified by analyzing video telemetry signals leveraging generative AI and AWS Elemental MediaTailor services. Once identified, and featuring AWS Partner InTheGame in this demo, advertising can then be delivered via shoppable, linear, and non-linear ad formats for large scale live sporting events. The shoppable integration helps media publishers monetize their video content, leveraging generative AI and integrations with e-commerce shopping stores.
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Disclaimer
References to third-party services or organizations on this page do not imply an endorsement, sponsorship, or affiliation between Amazon or AWS and the third party. Guidance from AWS is a technical starting point, and you can customize your integration with third-party services when you deploy them.
The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.