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Media & Entertainment

Live cloud production for sports.

NAB SHOW 2025 Demo Showcase

Create. Connect. Captivate.

Channel origination, MCR and distribution

Cloud-based solutions for channel origination, master control, and distribution can help broadcasters reduce costs and gain operational flexibility. They optimize workflow efficiency, enhance scalability, and facilitate real-time content scheduling. New channels can be created faster, operators can work remotely, and content can be seamlessly managed, prepared, and shared across different platforms. With playout and master control in the cloud, broadcasters can achieve a seamless global IP primary distribution workflow. This demo shows the creation and management of linear feeds, as well as running a TV station in the cloud with both an over-the-air ATSC 3.0 channel and an over-the-top (OTT) free ad-supported streaming television (FAST) channel, using live content combined with archived content and advertisements.

Architecture

Channel Origination, MCR and Distribution Slide 1

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Alt-text: Diagram illustrating AWS architecture for channel origination, master control, and distribution, featuring components like camera feeds, EC2 instances, Matrox routing, Amagi Cloudport, Techex Darwin, and distribution workflows.

Channel Origination, MCR and Distribution Slide 2

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Diagram illustrating an AWS-based broadcast workflow for subtitling, caption translation, and dubbing, involving Amazon EC2, AI Media services (Alta and Lexi), and Lingopal for voice cloning and translation.

Channel Origination, MCR and Distribution Slide 3

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Diagram illustrating AWS architecture for channel origination, MCR, and distribution, showing components like MediaConnect, Zixi Broadcaster, EC2 instances, and CloudFront for broadcast workflows.

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Silhouettes of people and cameras in a studio with a large screen displaying graphs and data in the background, illuminated by purple and pink lighting.

Disclaimer

References to third-party services or organizations on this page do not imply an endorsement, sponsorship, or affiliation between Amazon or AWS and the third party. Guidance from AWS is a technical starting point, and you can customize your integration with third-party services when you deploy them.

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.