Demandbase
DemandbaseReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
1,642 reviews
from
External reviews are not included in the AWS star rating for the product.
Excellent product and service
What do you like best about the product?
The integration with my Dynamics 365 is a huge time saver for our staff. We can very quickly add accounts to our CRM, research individuals who work with the company, and get notifications on important updates about that company. Our sales team uses the data provided to identify key stakeholders as well as how we may support them in their companies various needs.
The customer support is incredible. They are very fast to respond and have always helped resolve my problem within 24 hours and a single call.
The customer support is incredible. They are very fast to respond and have always helped resolve my problem within 24 hours and a single call.
What do you dislike about the product?
Nothing, we use it daily and wouldn't be without it.
What problems is the product solving and how is that benefiting you?
We maintain accurate account data in our CRM using Insights and the benefits are many. Specifically the time we save researching new companies and locating key stakeholders in those companies to connect with. Updates sent via email to our sales team about their key accounts give them topics to open up conversations with key stakeholders.
The Leading ABM Platform
What do you like best about the product?
Demandbase is both a Marketing and Sales tool - I'm able to find in-market accounts, target them with domain based advertising and customize their web experience.
What do you dislike about the product?
There is a bit of transition right now with DemandbaseOne launching (Engagio acquisition) but I know the future product will be great.
What problems is the product solving and how is that benefiting you?
I can find in-market accounts and take a peek into anonymous web traffic. This helps to inform our business development teams and engage accounts earlier in the buying process.
Useful platform especially for enterprise accounts
What do you like best about the product?
Overall the biggest value is the intent data. I like that it is possible to combine it with CRM data (after integration)
What do you dislike about the product?
The Limitation to English for keywords and overall that certain relevant keywords are not in their database
What problems is the product solving and how is that benefiting you?
The intent data on account level is valuable. I also like the ability to track web visitors and create audiences from that, which also shows the intent and CRM data.
Quick and responsive support
What do you like best about the product?
We have been using Insights for a couple of years and see a huge benefit from the information it adds to our sales cycle. We had an issue with getting a user access. Their support resolved this very quickly and helped reorganize or admin structure so we could mange it on our own.
What do you dislike about the product?
None to mention at this point. The product does what we need it too.
What problems is the product solving and how is that benefiting you?
We have accounts in our CRM that have in complete data, this tool gives us the ability to fill those gaps and reach more contacts.
Great tool to lookup companies and their activities and their groupstructure
What do you like best about the product?
Easy to use interface, nice overviews and filter functions.
What do you dislike about the product?
Speed, sometimes the interface lags when waiting for results while searching
What problems is the product solving and how is that benefiting you?
Looking up companies, looking for international entities of these companies.
Getting Set up for Enterprise ABM Success
What do you like best about the product?
The team at Demandbase has been consistently excellent; from trial onto implementation. The tool and the insights they provide us - intent topic rating combined with pages visited on our site - are invaluable in determining who might be the best potential sales prospects. This has completely revamped our approach to different segments and significantly shortened our sales cycle time.
What do you dislike about the product?
There are a few of the features inside the profile setup could be a bit more prescriptive (very good ranging down to not very good... I'd love to have my top keywords recommended and ranked to help me focus my sales teams messaging a bit more.)
What problems is the product solving and how is that benefiting you?
Focusing our segmennts/customer lists. Improved metrics from all marketing campaigns. Tying the top/middle/bottom of funnel into a more visible whole.
A True ABM Platform
What do you like best about the product?
Demandbase has grown into a true ABM platform, where we can manage almost all portions of our ABM program. The addition of site analytics has been very valuable, as we can analyze not only our ABM activity through Demandbase, but also the performance of all our other campaigns through the tracking of UTM parameters. The data Demandbase provides is clearly valued by my leadership team and C-suite alike. The Targeting solution has proven to be the most cost-effective digital advertising option available for providing the air-cover to match our other ABM initiatives. I appreciate that it lets us not waste advertising dollars on accounts we don't care about or who were never going to become clients in the first place.
What do you dislike about the product?
While the entire platform has proven critical to my work as a marketer, my sales team has gotten less value out of it. We work in an industry where we know exactly the accounts we need to go after, so they don't use it from an account identification perspective. They appreciate the ability to see when an account has been on site, what they account has interacted with, and what campaigns they've engaged with. But like all sales people, they want to know who the person was doing the activity. We sell into massive enterprise accounts with tens of thousands of employees, but we only really care about 9-10 of those employees. I believe the acquisition of Engagio and the added value their solution will bring to the Demandbase suite will help on this front.
What problems is the product solving and how is that benefiting you?
From a marketing perspective, we're solving the question of knowing what accounts are coming to our site and what content areas they are interacting with most so we can continually optimize. From a digital advertising perspective, it gives a smaller company like ours the ability to get in front of our prospects in a way we wouldn't have had the budget for in a traditional model.
Recommendations to others considering the product:
Put together your ABM program first before identifying the tools you need to make it successful.
Measure Intent, Target your Marketing
What do you like best about the product?
The SLACK plug in is amazing!I really like that I can get real time alerts as to which prospects are on our website with the Slack plug in. I love to follow up quickly with targets on what they have just researched.
What do you dislike about the product?
I would like if all of the features were on the main platform. I like the weekly summary digest because that's where I can check geography of interested prospects, but I only get that once a week. I would the Slack alerts to be more comprehensive and include click locations, too. Include geography as part of the first review/email that we receive.
What problems is the product solving and how is that benefiting you?
Problems solved: ROI for email and phone campaigns? Are my actions actually driving people to our website? Yes. This has allowed me to shorten the "mean time to action", MTTA. Now, I can get to prospects more quickly because I know what they need information on/about.
Wonderful tool, has helped us identify active buyers and closed-business!
What do you like best about the product?
I love the intent data that shows you what pages a company is visiting on your website for more targeted outreach.
What do you dislike about the product?
I wish there was more insight into the keywords, and possibly even titles of people researching.
What problems is the product solving and how is that benefiting you?
We are able to be more effective in our outreach to prospects, and makes the cold call a little warmer by leveraging topics they were researching.
Awesome tool for information on Accounts
What do you like best about the product?
All the information is there in one place and nicely organized. Easy to find info like People and Technology that the company uses.
What do you dislike about the product?
Font is really small so hard to read but that's because it's inside of Salesforce Sales Cloud.
What problems is the product solving and how is that benefiting you?
Finding decision makers in various parts of the company. Such as Head of Support. Finding the technology that a company uses. That information can be hard to find other wise.
Recommendations to others considering the product:
Get it - it's awesome!!
showing 921 - 930