Demandbase
DemandbaseReviews from AWS customer
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DemandBase is a difference maker!
What do you like best about the product?
Intuitive and easy to use. You don't need much training to get up and running on the application. Second to that is the metric based approach to leads and how you can navigate into the details of engagement from the lead. The dashboards are obviously fantastic, but digging into the details in site analytics gives you information to use in reaching back out to the prospect.
What do you dislike about the product?
There have been some technical glitches in the dashboards that have been resolved, though it took a long time to get them back to working order.
What problems is the product solving and how is that benefiting you?
It helps me narrow down the list of prospects to spend my finite prospecting efforts on. DemandBase narrows down the universe to a manageable, qualified list of prospects to engage with. It also helps me with the messaging to reach out to reach out to those prospects with and what parts of the organization to target when I do. I find it indispensable.
Demandbase ONE Review - TCW
What do you like best about the product?
The myriad of ways you can customize views and reports to fit your business/prospecting needs. The tie-ins to sales force and our other tools is great as is the reporting page where you're able to put actionable insights into form you like/want to see all in one screen.
What do you dislike about the product?
While the customization is great, there are in my opinion too many tabs and options. Ideally once you've identified the right filters and reports for the needs of your business you should be able to consolidate or eliminate the abundance of various views that require a new screen click. I've made the habit of having two tabs open so I can keep my overall account view up and another to dive deeper into one account, it would be nice if you could simply click your mouse cursor to open a new tab for an account.
What problems is the product solving and how is that benefiting you?
We are identifying "low hanging fruit" in terms of the best accounts to prospect into from a cold outreach perspective. Viewing specific contacts in terms of activity and the easy open tab to sales force to then begin outreach is fantastic.
Great Prospecting Tool
What do you like best about the product?
The ability to see the engagement with current and new prospects
What do you dislike about the product?
How often it logs you out when using the tool
What problems is the product solving and how is that benefiting you?
Tracking the engagement of people viewing emails and on our website
Robust Marketing tool. Review by End-User (sales AE).
What do you like best about the product?
Tracking website visits and the intent trends seem to be real. Yet to verify if intent works well, but it is better than other marketing tools I've used as an AE.
What do you dislike about the product?
Custom Reports are hard to use. Slack integration seems to be very wonky. Wee
What problems is the product solving and how is that benefiting you?
Outbound Sales (net new). Have been able to track customers visiting websites for follow up.
Demandbase provides quality weekly insights on what accounts to target for sales
What do you like best about the product?
The breakdown of the most engaged people
What do you dislike about the product?
Lack of function around 'Highlights this Week'
What problems is the product solving and how is that benefiting you?
Figuring out accounts to target, the account journey and how qualified accounts are in my pipeline, how long individuals are engaging, and who the most engaged people are on a weekly basis.
Data can be inaccurate but overall gives good insights and analytics.
What do you like best about the product?
Website analytics and highlights are good. the weekly account summaries are also useful as are the people lists.
What do you dislike about the product?
The data can be inaccurate with old contacts from accounts or with the location of some contacts. Also, a lot of untracked data meaning some insights, can be challenging to process.
What problems is the product solving and how is that benefiting you?
I am using the DB platform to gain account insights and find content/website views.
Helps me keep an eye out on potential leads!
What do you like best about the product?
It alerts me about accounts checking on our products and specific pages so we can engage better with the leads to convert them!
What do you dislike about the product?
Quite hard to setup and not that straightforward - enablement doesn't really teach us "how to get started".
What problems is the product solving and how is that benefiting you?
Making sure we don't lose sight of accounts that might have potential to be our customer! It's a very powerful tool and I'd recommend to all SaaS business to consider
Demandbase ABM
What do you like best about the product?
Insights on contacts and accounts - view into what they are clicking on, searching, interested in, reacting to, etc.
What do you dislike about the product?
I dont like that I am not able to see what specific people who are not saved on my database are doing. These users show as anonymous - would be helpful if they were identified by name.
What problems is the product solving and how is that benefiting you?
I am figuring out what accounts may be interested, which may be in RFP, which are not reacting, etc
Recommendations to others considering the product:
None at the time
Healthcare Demandbase Review
What do you like best about the product?
All the analytics around who is looking at what.
What do you dislike about the product?
Sometimes I end up with other folks accounts.
What problems is the product solving and how is that benefiting you?
I use it for prospecting so I'm calling into warm leads instead of cold calling. We have gotten several meetings with leads we got off of Deamndbase.
Recommendations to others considering the product:
Use it often and explore all areas of the tool. Also good to subscribe to reports and have them sent to your email weekly.
Really helpful in tracking prospect engagement!
What do you like best about the product?
Definitely makes it super easy to track what prospects in your territory are doing in an easy way as well as integrates with CRM data to show what marketing and sales are doing too! Really helpful.
What do you dislike about the product?
The UI could be a little slicker. There are also some bugs with identifying who has engaged with content and when. This could be much better.
What problems is the product solving and how is that benefiting you?
Solving a lot of manual work. No more doing blind outreach without any context. I can now tailor my messaging to what that prospect has been interested in.
Recommendations to others considering the product:
Spend some time in the platform. I'd have the marketing team run you through how best to use it since the data can be confusing without any context.
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