Demandbase
DemandbaseReviews from AWS customer
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Solid Reporting!
What do you like best about the product?
Real-time marketing updates through the DemandBase Marketing filter
What do you dislike about the product?
There isn't anything that sticks out to dislike. A solid platform!
What problems is the product solving and how is that benefiting you?
I'm able to see who is interacting with my content, which allows me to reach out and connect with my prospects efficiently.
Recommendations to others considering the product:
Update it frequently to see updated results
Great Potential
What do you like best about the product?
When Data is cleaned up, the tool can provide compelling insights towards buyer intent.
What do you dislike about the product?
If there are duplicates in the system, or if contact information is not entirely up to date, the results can be misleading.
What problems is the product solving and how is that benefiting you?
Buyer intent levels
InsideView is cool!
What do you like best about the product?
It is easy to navigate through and not a confusing dashboard or confusing visuals.
What do you dislike about the product?
Sometimes the information is not always 100% accurate.
What problems is the product solving and how is that benefiting you?
I am solving the problems of getting info on what people are looking up regarding analytics
Demandbase meets several ABM use cases, but is not a one-stop shop for an entire ABM program.
What do you like best about the product?
Demandbase advertising has been a highlight for our ABM program. Historically, we have relied on DSPs that are not account specific, so there is value in ensuring that display ads are targeting the right accounts. This is worth the sizeable CPM upcharge, relative to a network like GDN.
Demandbase advertising is also transparant when it comes to its display inventory and will show you mock ups of where your ads are being placed.
The weekly email reports that are sent to sales is also a valuable feature. AEs, BDRs, and CSMs that use these reports have extra data in their pockets to have better conversations with our top accounts.
Demandbase advertising is also transparant when it comes to its display inventory and will show you mock ups of where your ads are being placed.
The weekly email reports that are sent to sales is also a valuable feature. AEs, BDRs, and CSMs that use these reports have extra data in their pockets to have better conversations with our top accounts.
What do you dislike about the product?
Demandbase runs slowly for us. At times, we are completely unable to load reports or dashboards, regardless of what browser we use or what network we are on.
Demandbase probably exaggerates its advertising influence. The concept of "Accounts Reached" and "Accounts on Site" glosses over the causal relationship ads actually have in key buying centers at a company.
Demandbase probably exaggerates its advertising influence. The concept of "Accounts Reached" and "Accounts on Site" glosses over the causal relationship ads actually have in key buying centers at a company.
What problems is the product solving and how is that benefiting you?
We have a few core use cases:
1) To target accounts in display to introduce our brand
2) To arm sales with account activity in an easily digestible way
3) To tap into audience attributes like "intent surges" that would be costly to obtain outside of Demandbase.
1) To target accounts in display to introduce our brand
2) To arm sales with account activity in an easily digestible way
3) To tap into audience attributes like "intent surges" that would be costly to obtain outside of Demandbase.
Saves a lot of time
What do you like best about the product?
The contact information finder is incredible
What do you dislike about the product?
Not immediately apparent how or why it's useful
What problems is the product solving and how is that benefiting you?
Finding contact info for sales prospects becomes way faster and easier.
Inside view is a very good and user friendly site for prospecting.
What do you like best about the product?
Office numbers and accurate company location address, as per the specification of the projects.
What do you dislike about the product?
Nothing as if now all good as per the site is very user friendly .
What problems is the product solving and how is that benefiting you?
Helps to solve all types of issues as per the projects
Demandbase Collibra review
What do you like best about the product?
I like the intelligence it provides on lead tracking and how it shows exactly what content they viewed, for how long, and from where.
What do you dislike about the product?
I do not like the navigation or the UI/search functionality.
What problems is the product solving and how is that benefiting you?
I am using DemandBase to get account based intelligence on leads, and what content they are viewing and interested in in order to inform my messaging. I have realized higher response rates due to this.
Great ABM Software
What do you like best about the product?
Demandbase is an excellent software for Account-Based Marketing; I honestly don't know what we would do without it. The advertising platform, account journeys, analytics/engagement, intent, and Orchestration platforms have been crucial for building a seamless program. They are continually improving the platform and coming out with new content and educational events. But most of all, I would say that the people at Demandbase have made all the difference. Our customer service rep is incredible. They are always willing to hop on a call to answer a question, meet with a consultant, train BDRs; you name it. It's very much a partnership. The IT team has also been responsive and helpful whenever I've had an issue.
What do you dislike about the product?
As of now, the website personalization module is not the best. It has minimal features compared to other website personalization software. It isn't easy to A/B test or track success.
What problems is the product solving and how is that benefiting you?
By using the engagement and intent data, we can easily see what companies are our best targets right now and what topics they are most interested in. Orchestration automates so many things I have done manually, which helps us scale. Plus, we can target specific companies with ads across the internet.
2 Thumbs Up for InsideView! Reliable Data resource
What do you like best about the product?
I like that InsideView has a chrome plug-in, making it easy to access while prospecting for sales opportunities on other websites like LinkedIn. I also like that InsideView has a trial tier. They cross triangulate their data with other sources to ensure that the data is accurate and up to date. Their pricing is also more reasonable than some of the competitors.
What do you dislike about the product?
I dislike that the pricing is not upfront on the website. They do offer customizable pricing, but I think it can deter people who want quicker answers away towards competitor that offer less value.
What problems is the product solving and how is that benefiting you?
*Disclaimer: I used InsideView when I worked for them as a Sales Development Representative and found it to be an indelible and incredibly useful resource for -pre-research sales outreach. Using it will take your prospecting to the next level, as it provides quick insights on all the main points sellers need to know before reaching out to the C-suite. Thus, InsideView maximizes the users time and minimizes the need for searches and additional clicks to find details about companies and executives. They also offer direct dials and emails that are highly accurate.
ABM Intelligence FTW
What do you like best about the product?
With the acquisition of Engagio, this platform has become a great source of ABM intelligence. Helps keep track of engagement levels of target accounts with your brand, and segregate them in journey stages to help guide sales and marketing outreach efforts.
What do you dislike about the product?
Hasn't proved to be a great source of lead generation. Marketing efforts on demandbase are primarily helpful in driving traffic and brand visibility.
What problems is the product solving and how is that benefiting you?
ABM intelligence; prioritizing sales efforts by region
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