Demandbase
DemandbaseReviews from AWS customer
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This firm-level view is gold and the Demandbase Customer Success team goes the extra mile for us!
What do you like best about the product?
I appreciate how the Demandbase Customer Success team goes the extra mile to help us find new nuggets of gold we can mine from this platform.
What do you dislike about the product?
We haven't easily gleaned data yet on users with under 10 visits to our site, to help us improve our first-time user flow.
What problems is the product solving and how is that benefiting you?
I can immediately see which large firms are power users which helped me in the process of developing user personas.
Makes smart marketing easy
What do you like best about the product?
We can pull in engagement data from different activities (advertising, website visits, Intent, etc.) and generate a single view of our target accounts. This enables us to make good data-driven decisions and execute more impactful tactics because we are able to align the right message with the right accounts at the right time.
What do you dislike about the product?
Some capabilities are only available if you purchase additional 'modules' of the tool. So just getting a Demandbase license doesn't give you access to everything.
What problems is the product solving and how is that benefiting you?
We are eliminating the manual work of pulling data from different sources and building the customer journey. We are also able to prioritize in-market accounts.
Leverage for Tons of Insight
What do you like best about the product?
There is so much data contained within the system, and the multitude of features available makes it all easy to access and decipher. After the onboarding period, we were able to navigate the tool and find what we were looking for quickly and can now even uncover things we hadn't thought of previously.
What do you dislike about the product?
When we first got into the system, it was a bit overwhelming to try and figure out how to make the best use of the analytics and reporting features. This is partly due to the Salesforce integration. The platform will pull any and all info from Salesforce, which is great because you have a lot of options for data but can also uncover any data issues you may have lurking there.
What problems is the product solving and how is that benefiting you?
We have been more able to connect our ABM efforts back to revenue in a clear and concise way utilizing this tool. It makes tracking the customer journey easier for us.
Amazing ABM platform
What do you like best about the product?
The intent information capability and the reporting through funnel stages are the most critical features of Demandbase.
What do you dislike about the product?
All features and modules work efficiently. There is a learning curve to the platform which is also true for any other ABM or automation platform. Though I think interface could be a little more intuitive.
What problems is the product solving and how is that benefiting you?
We are trying to reach out to our strategic enterprise level accounts. Email marketing has not been effective with these accounts. We saw an increase website engagement from these accounts after starting ABM initiatives.
Insightful ABM Solution
What do you like best about the product?
The ability to see sales & marketing activity + intent helps us to score, segment, and group people/companies into different tiers. This helps us to approach each company with more relevant messaging. ABM is all about choosing the right accounts and approaching these companies with the right tactics. Demandbase gives us more confidence that we are selecting the right accounts.
What do you dislike about the product?
We've experienced some glitchy issues and some lag within the platform. The number of times we've received apology emails has been too frequent for our liking. Part of this may have come with the merger from Engagio and the Rebranding. I'm hoping that things will be better moving forward.
What problems is the product solving and how is that benefiting you?
Scoring, segmenting, and grouping companies by different tiers helps us to better target and engage with companies. It also gives visibility to deal cycles and looking back at historical data helps us to draw lessons that we wouldn't have had otherwise.
Demandbase has been a successful, long term partner.
What do you like best about the product?
Demandbase understands our business thoroughly and always goes out of the way to support us in ways outside of ABM as well.
What do you dislike about the product?
Demandbase has proven its strategy time and time again. Unfortunately, it is sometimes slow, but that is due to our internal Salesforce setup.
What problems is the product solving and how is that benefiting you?
The platform gives us superior benefits and insights to our customer and prospect base. We are productive and produce best-in-class results.
DemandBase - Highly Recommend
What do you like best about the product?
I reallly like the account intelligence that DemandBase gives its clients. DemandBase is an incredibly powerful tool. It's gotten even better when they added the people data to it's platform. DemandBase is no longer an ABM tool in my opinion. It's a full service account intelligence and advertising platform
What do you dislike about the product?
There's not too much to dislike about DemandBase. Our sales reps love the real-time Slack alerts. Marketers love the account and intent data. If there is one thing to focus on, is how to get your sales teams to buy into the tech and the overall philosophy of ABM. Once you've nailed that, the tool will work wonders for you.
What problems is the product solving and how is that benefiting you?
We're solving a number of problems with DemandBase. We're solving the "what companies" question that a lot of organizations are trying to solve. What companies should we focus on? What companies should we put Marketing spend toward. Which accounts should we surround? We're also solving "Who at what company." When intent is now shown, we no longer say "yea, but who at X company?" We know who we have engaged and it allows us to go fill in the gaps where we might not have enough engagement.
Recommendations to others considering the product:
Make sure you have the ABM infrastructure and philosophy mapped out prior to rolling out your ABM play with DemandBase. Get your partnership with Sales upfront and set expectations early. Make sure you enable and train regularly.
Demandbase has transformed how we market (really it has!)
What do you like best about the product?
Demandbase rocks! Prior to using Demandbase, if we found a prospect who was in-market, it was timing and luck. Demandbase helps us to create our own luck. We can see what our accounts are working on and what content they're consuming, and can make better decisions about how to approach them. Demandbase retargeting campaigns have driven buying-committee visitors to our website who would otherwise have never visited us. And our newish support team is awesome.
What do you dislike about the product?
This is not a knock against Demandbase; I was a power user of the old platform and wish I had the time to dig deeper into the new platform.
What problems is the product solving and how is that benefiting you?
The retargeting campaigns have been the most successful demand generation programs we ran last year. They outperformed email, personalized InMail, digital advertising, telemarketing, and events by a mile. Demandbase has also helped us weed out the prospects that were not in market. We've created specialized audiences for our broad array of solutions, which enables our salespeople to focus on the best opportunities.
Demandbase/Insideview Target & Insight
What do you like best about the product?
This SaaS tool is very simple to use, you don't need to install any new application so ready to go from day 1. The interface has some room for improvement, but the team is very attentive and supportive whenever we have questions.
What do you dislike about the product?
As for Insideview Target, If the tool has a simple way to keep track of what criteria of contacts we exported, that will be easier to manage our lists.
What problems is the product solving and how is that benefiting you?
Saves time for prospecting contacts in our target markets, especially for some niche markets we are in. Also it has many useful functions to get insights of potential customers that we can't easily access, tremendously saving our time and resource.
Demandbase makes Account Intelligence possible!
What do you like best about the product?
Access to intent data! 3rd party, 2nd party, and 1st party intent, and it all lives in one platform. Love that you are able to categorize your target accounts in specific buyer journey stages based on all types of engagements. I do not think you can do that without a tool like Demandbase. And if you are able to, it would be super manual.
It is also the tool that supports our Marketing and Sales alignment. Through the email digest feature, Marketing is able to help Sales prioritize any accounts showing specific levels of engagements and it definitely helps the Sales team to leave cold calling in the past and start prioritizing accounts based on account intelligence.
The cherry on top for me is the advertising piece. The CTR from our personalized GDN ads is way higher than any other channel. The results are not only because of the personalization feature but more than anything because you are able to build your target audience for the ad based on specific behaviours. This allows you to trigger personalized ads to the right account at the right time, with the right message.
It is also the tool that supports our Marketing and Sales alignment. Through the email digest feature, Marketing is able to help Sales prioritize any accounts showing specific levels of engagements and it definitely helps the Sales team to leave cold calling in the past and start prioritizing accounts based on account intelligence.
The cherry on top for me is the advertising piece. The CTR from our personalized GDN ads is way higher than any other channel. The results are not only because of the personalization feature but more than anything because you are able to build your target audience for the ad based on specific behaviours. This allows you to trigger personalized ads to the right account at the right time, with the right message.
What do you dislike about the product?
Demandbase is a tool with a TON of data and as a Marketer you want to explore all the data. I don't know about you but when I dive into the data I love opening new tabs whenever I click on anything. This is not possible in Demandbase and it is something that I can overlook because of how amazing the tool is, but I do dislike it.
What problems is the product solving and how is that benefiting you?
We needed to segment our named accounts and build campaigns that would be relevant to where they were in the buyer journey stage. As we built more engagements with our named accounts, we needed to make sure sellers prioritized Marketing qualified accounts and contacts showing a high level of engagement.
Demandbase made it possible for Marketing to target campaigns based on buyer journey stages and specific account behaviours that helped us move accounts down the funnel and generate pipeline. Sales became more efficient as a result of account prioritization by using account intelligence.
Demandbase made it possible for Marketing to target campaigns based on buyer journey stages and specific account behaviours that helped us move accounts down the funnel and generate pipeline. Sales became more efficient as a result of account prioritization by using account intelligence.
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