Demandbase
DemandbaseReviews from AWS customer
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Easiest way to navigate leads in all the noise of lots of data.
What do you like best about the product?
Demandbase makes it easy to drill down from an account level to an individual, helping you to know where to target as opposed to spending hours trying to find the right people
What do you dislike about the product?
It's a very powerful platform and has lots of functionality that is hard to keep up with
What problems is the product solving and how is that benefiting you?
Time spent trying to find the right contacts/leads has been significantly reduced by having a 360-degree view of all my accounts. I would recommend Demandbase to anyone working large accounts.
Demandbase is very helpful
What do you like best about the product?
Being able to view the hot leads and popular search terms
What do you dislike about the product?
Having to sift through all of the anonymous profiles
What problems is the product solving and how is that benefiting you?
Finding contacts who are viewing our contact that doesn't reach our SFDC threshold
Great platform for kicking off AI powered marketing and sales efforts
What do you like best about the product?
Demandbase is a great product for gaining visibility on your target accounts. The intent data is especially useful for understanding what potential customers are looking for and interested in.
What do you dislike about the product?
I dislike that the product is sometimes slow and sometimes misses important sales data and not as intuitive to use as we would want. I also feel that the support is not as strong as it should be.
What problems is the product solving and how is that benefiting you?
Demandbase helps understand intent data in a way we would not have been able to know on our own. It is always interesting to see cometitive intent as well. Demandbase also helps understand our most engaged contacts and fuel marketing efforts to push potential targets across the finishline.
Recommendations to others considering the product:
Do your research and ask many questions. Ask for the support you need
Demandbase ABX and Advertising Plataform
What do you like best about the product?
The customer success team at Demandbase works really hard to help us out and understand our unique needs, as well as to handle any technical inquiries or issues we may have. The Platform itself is solid and is very useful in helping us get a more 3D view of our target prospects as far as their intent and ongoing engagement.
What do you dislike about the product?
We have not yet integrated Demandbase with Salesforce, which creates several shortcomings. Demandbase can be laggy or downright slow at times (especially in the afternoons ET). Some settings don't "stick" between views.
What problems is the product solving and how is that benefiting you?
Demandbase has provided us another channel by which to reach our targets. We've seen good lift metrics. It has enabled us to help sales narrow down their targets to those further along in the buyers journey.
Sales Life Saver
What do you like best about the product?
I really love how it gives a bit of a deeper view into who is clicking around on our website, how many total minutes, what pages they are clicking on, etc.
What do you dislike about the product?
Not necessarily something that Demand Base can help, but sometimes it shows companies on our website or clicking around, but we can't see who it is. I understand that this is sometimes due to the privacy settings/VPN of that companies network, but it does make it difficult, especially when there could be 50+ contacts on an account.
What problems is the product solving and how is that benefiting you?
It saves me time prospecting. I can pull a simple report that shows me each person to contact, what they are viewing, how long they have been on or website, etc.
Admin - I manage all integrations within Demandbase as well as provision and deprovision accounts
What do you like best about the product?
I like the intent data and engagement data that Demandbase supplies our reps with
What do you dislike about the product?
From an admin standpoint we've faced issues with subscriptions being delivered to our reps and we haven't received any clear resolution from the support team. We've also experienced issues with users not being able to login due to complications with google authenticator. We have to submit a support ticket every time this occurs which is tedious.
What problems is the product solving and how is that benefiting you?
We're able to equip our team with consolidated reports that include key engagement, account scoring, and other key indicators as to where accounts and contacts are at in the lead lifecycle. This allows sales to action properly and quickly.
Easy to Onboard - Lots to Learn
What do you like best about the product?
The basic process of DB is pretty straight forward so onboarding the platform was fairly easy as a newer marketer.
What do you dislike about the product?
There is so much in this product that it is very easy to get overwhelmed by the options you have when building list. So. Many. Options.
What problems is the product solving and how is that benefiting you?
Data quality, Marketing to Sales relationships, and easy to pull ROI numbers for leadership
Demandbase takes our ABM strategy to new heights
What do you like best about the product?
Demandbase allows for various ways to filter and create a target audience list. Demandbase also provides, through a widget that integrates with Salesforce, a unified view for our sales teams to review intent data and identify the most active accounts.
In addition, the Demandbase team is incredible when it comes to helping us scale our ABM strategy, and they are there to answer any questions we have. The Demandbase team brings extensive knowledge, passion, and ideas, especially since we are an organization that has been using an AMB tool for the very first time. Also, the reporting and analytics are exceptional.
In addition, the Demandbase team is incredible when it comes to helping us scale our ABM strategy, and they are there to answer any questions we have. The Demandbase team brings extensive knowledge, passion, and ideas, especially since we are an organization that has been using an AMB tool for the very first time. Also, the reporting and analytics are exceptional.
What do you dislike about the product?
The only thing that we don't mainly like are a couple of limitations within the ad campaigns module. For example, once a campaign is live, you can't see the landing page visitors are going to without going through a few awkward steps. In addition, whenever you upload creative to the platform, the landing page you use for that campaign is tied to the creative, so you have to perform a workaround if you want to use that previous creative in a new campaign with a new landing page.
What problems is the product solving and how is that benefiting you?
We are solving our entire ABM strategy with Demandbase. Demandbase makes it easy to manage dynamic target lists straight from our Salesforce CRM as well as through a CSV upload file. We are also reducing reporting complexity through Demandbase's powerful analytics features.
Recommendations to others considering the product:
If you are using this tool for extensive ad campaigns, make sure you get the personalization module.
An insights tool that provides a path to successful prospecting…
What do you like best about the product?
The ability to create a campaign based on variables that you select from various options.
I like how DB's integration with Salesforce allows you visibility into previous/existing opportunities.
Also, I like how you can use DB on their website or in the Tools section of Salesforce.
I like how DB's integration with Salesforce allows you visibility into previous/existing opportunities.
Also, I like how you can use DB on their website or in the Tools section of Salesforce.
What do you dislike about the product?
If I had to write something it would be the toggling back and forth in the tabs once an account is selected. Sometimes it kicks you to the main page instead of back to the tabs option.
Also, the selecting of accounts to add to a campaign is not user friendly if you have multiple pages.
Also, the selecting of accounts to add to a campaign is not user friendly if you have multiple pages.
What problems is the product solving and how is that benefiting you?
DB provides a window into what my customers are looking for. The added benefit is that I am able to access intent information and target customers with relevant solutions that they are researching. In short, DB allows me the best opportunity to get in front of the customer because I am positioning a solution that they are interested in hearing about.
Recommendations to others considering the product:
The educational section is user friendly and easy for me to navigate. DB training references is a key reason I have continued to use this tool. Sales/marketing representatives use tools they understand and if you don't, DB provides a wealth of information to make sure you have what you need to get there.
A good platform to support your account based marketing needs
What do you like best about the product?
DemandBase has been a very useful platform for running global campaigns with a defined target account list. Additionally, the data DemandBase can provide on target account journey stages is helpful as well.
What do you dislike about the product?
Sometimes the platform itself can be a bit slow.
What problems is the product solving and how is that benefiting you?
The account helps us successfully run our account-based campaigns. We leverage the advertising tool to serve ads to target accounts showing intent for the solution as well as leverage the account insights and data to enable sales.
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