Demandbase
DemandbaseReviews from AWS customer
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Provides lots of great information!
What do you like best about the product?
Demandbase allows you to drill into your target accounts to gain insight on who is looking into what,
What do you dislike about the product?
I find there to be a steep learning curve to access the information you're looking for.
What problems is the product solving and how is that benefiting you?
Understanding which accounts are looking into competitors or looking into solutions to solve challenges for specific departments
Great insights!
What do you like best about the product?
I really like the insights that Demandbase provides. I have a better understanfing of when to reach out to prospects based on when and how they interact with our content.
What do you dislike about the product?
I wish it was more intuitive. There is a little bit of a learning curve, but once you understand it, your prospecting game will be elevated.
What problems is the product solving and how is that benefiting you?
Demandbase has helped me understand my prospects better.
A B2B marketing platform that's only as good as your 1P data
What do you like best about the product?
Analytics dashboard (account highlights, intent, quick cards) provides both sales and marketers alike an easy-to-digest summary of what's going on with key accounts. From a marketer's standpoint, it allows us to understand which users are most engaged, which accounts are showing intent - providing a framework for 1:1 account syncs with sales.
Orchestration and audience management is simple to use, allowing marketers to build audiences for several campaign workflows and ensure users are being touched at the right time, with the right message. The LinkedIn, Facebook, Bing, and next, Google, integrations help sync audiences with their appropriate campaigns and remove the need for direct to publisher uploads.
Orchestration and audience management is simple to use, allowing marketers to build audiences for several campaign workflows and ensure users are being touched at the right time, with the right message. The LinkedIn, Facebook, Bing, and next, Google, integrations help sync audiences with their appropriate campaigns and remove the need for direct to publisher uploads.
What do you dislike about the product?
Adoption is ridiculously low across sellers, and we often hear that the amount of data is overwhelming. Engagement minutes, intent data, etc. aren't always well-accepted criteria for sellers that are managing large Enterprise accounts.
Additionally, activation of such data is a guessing game for reps, and suggested contacts to reach out to are typically C-level execs that are already on their radar.
Additionally, activation of such data is a guessing game for reps, and suggested contacts to reach out to are typically C-level execs that are already on their radar.
What problems is the product solving and how is that benefiting you?
1. Connectivity with sales - through our 1:1 account syncs, we've built a stronger relationship by helping the sales team realize their goals and hit their numbers. The dashboard provides a roadmap for which accounts/users to focus on in any given time.
2. Audience management - this is a major piece from a marketing perspective, allowing our teams to create audiences based on various attributes and intent, and automatically push those audiences to the right campaigns in the right platform.
2. Audience management - this is a major piece from a marketing perspective, allowing our teams to create audiences based on various attributes and intent, and automatically push those audiences to the right campaigns in the right platform.
It's an OK ABM tool. One of the top ones.
What do you like best about the product?
Their pixel tells you which companies are visiting your website. You can group companies into lists that could be used to run display ads and push them for LinkedIn ads as well.
What do you dislike about the product?
You have to manually log in to the platform each and every day. Sometimes that doesn't work. Also, it loads pretty slowly, which makes it hard to do any work. You have to set up and define the qualification criteria manually. There's an overwhelming amount of fields available once you integrate your 1st-party data.
What problems is the product solving and how is that benefiting you?
We need to go after particular sets of companies in various industries and hit them with some ads before the SDR's reach out. We've been able to show attribution for deals.
Recommendations to others considering the product:
Make sure your segmentation strategy is well-defined before onboarding the platform. As Demandbase themselves say, you can't buy your way out of not having a proper ABX strategy in place.
Very powerful tool for ABM insights, helps me stay ahead of the curve!
What do you like best about the product?
Unified Dashboard - gives the perfect view of likely to unlikely buyer's intent based on key phrase word searches your target accounts are looking at.
Searching by period - get the most up-to-date insights based on the weekly activity of prospects.
Salesforce and slack integrations - get direct insight on target accounts into a daily chatbot without the need for manual searching
Searching by period - get the most up-to-date insights based on the weekly activity of prospects.
Salesforce and slack integrations - get direct insight on target accounts into a daily chatbot without the need for manual searching
What do you dislike about the product?
navigating back and forth between the tabs once an account is selected can often kick you to the main page instead of back to the tabs option. Minor bugbear, but I can live with it.
Sometimes when in salesforce, if you use the chrome extension, it doesn't take you to the account page. Instead, it loads you into the dashboard, and you will have to close the page and try again.
Sometimes when in salesforce, if you use the chrome extension, it doesn't take you to the account page. Instead, it loads you into the dashboard, and you will have to close the page and try again.
What problems is the product solving and how is that benefiting you?
It has reduced research time on prospect accounts. I can now personalize messages and pitch content based on a company's search activity. Using a suggestive pitch, "you may find this useful" has landed me several conversations/meetings without being viewed as "big brother" watching from the sidelines waiting to strike, all about feeling that synergy.
Recommendations to others considering the product:
For extensive ad campaigns, make sure you get the personalization module.
Great content - clunky UI
What do you like best about the product?
The content and intel provided is helpful
What do you dislike about the product?
Navigating the user face can be clunky and slow, the intel isn't overly clean.
What problems is the product solving and how is that benefiting you?
I am establishing the level of interest a company has and whether or not to pursue those prospects.
Recommendations to others considering the product:
Find out what you need it for and get required training. It's informative but you need to know what information is relevant and accurate
Great solution for insights & forecasting
What do you like best about the product?
Great tool for not only gaining insight on who's interested in our company but also fantastic to use as a revenue forecasting tool.
What do you dislike about the product?
Sometimes the workflow is a bit confusing, there are so many options that it's quite hard to navigate to my desired views and reports.
What problems is the product solving and how is that benefiting you?
I can now forecast pipeline more accurate plus I can reach out to individuals who actively show interested in our operations.
Recommendations to others considering the product:
Trial it, see the power it has and you'll be sold.
Demandbase for target account identification and progression
What do you like best about the product?
Easy to identify new target accounts within the total addressable market, based on behavior and purchase intent.
What do you dislike about the product?
Not very easy to use without a Salesforce Integration.
What problems is the product solving and how is that benefiting you?
We use Demandbase to identify, monitor, and advertise to accounts we find in the total addressable market within Demandbase. The sales team gets daily notifications of activity on their target accounts.
Recommendations to others considering the product:
Salesforce integration facilitates setup and administration.
Demandbase is great!
What do you like best about the product?
The team we work with at DB really cares about our success. It's nice to have so much support executing campaigns.
What do you dislike about the product?
Very little. Maybe in the UI to continue to innovate on it being as intuitive as possible.
What problems is the product solving and how is that benefiting you?
ABM targeted efforts with our sales team. We have been able to see accounts that we would never have been able to before. It helps our business spend our time on the right accounts.
Recommendations to others considering the product:
Utilize all of your resources to make the most out of the tool!
Demandbase provides great intel on what accounts to target for maximum return
What do you like best about the product?
Prospects, contact names and their intent (keywords).
What do you dislike about the product?
Sometimes the contact details are missing would be good if DB could integrate with third-party tools to pull this info instead of just relying on SFDC/CRM tools.
What problems is the product solving and how is that benefiting you?
Gauge prospect interest, identify which prospects to target and the contacts to target to make the best out of cold calls/emails. Maximize return on efforts put in by team.
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