Demandbase
DemandbaseReviews from AWS customer
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Good platform. Hard to navigate sometimes
What do you like best about the product?
I like that you can see which contacts have been engaged with your account
What do you dislike about the product?
It's harder than it should be to filter through different accounts. I wish there were more ways on the website to go through other top contacts other than highlights
What problems is the product solving and how is that benefiting you?
It's helping to better see which accounts are prospects are engaged
Use it for ABM B2B
What do you like best about the product?
Helpful to see when people engage with content; when they click in, how much time is spent on our site, etc.
What do you dislike about the product?
Can't always tell who's engaging and sometimes it shows activity but I can't see what it being viewed. Sometimes there's just a lot of data I can't make sense of
What problems is the product solving and how is that benefiting you?
Understanding who's measurably engaging with our company
AE - Large Enterprise
What do you like best about the product?
Gives you insights which companies are engaging the most and what companies have the highest likelihood of converting.
What do you dislike about the product?
It gives you very minimal information on the people that are engaging with you, just the basic information such as company name.
What problems is the product solving and how is that benefiting you?
Intel on which companies are engaging with you and what are they looking at.
One platform for all your ABM needs
What do you like best about the product?
The ease of ad creation and the overall campaign setup
What do you dislike about the product?
The interface can seem a bit overwhelming for a first time user.
What problems is the product solving and how is that benefiting you?
Targeting companies that we'd want to acquire as users. it's measurable and brings the right audience to our site. Personalization is a big plus
Just started with DemandBase but impressed with the reach they offer
What do you like best about the product?
The support and reach the software offer is extreemly good
What do you dislike about the product?
The software was slow at starting but with help of alex its better now
What problems is the product solving and how is that benefiting you?
Reaching accounts on detained level along with the intent strength and qualification score helped us to concentrate on accounts accurately.
Recommendations to others considering the product:
Good to crack enterprise account
Demandbase has become an integral part of our business development and sales process
What do you like best about the product?
Demandbase is the best solution we've found to turbo-charge our B2B account-based marketing and business development efforts. We can track which companies are reviewing our website and searching for similar solutions in the marketplace. This helps us in two ways. First of all, it provides a good indication of which companies are more likely to respond to our business development efforts since they are already interested in our type of solutions. Secondarily, whenever we launch a marketing campaign and/or our business development reps embark on an outreach campaign, we can tell which of the prospects we targetted have become more interested based on their reviews of our website. In addition to marketing and business development campaigns, Demandbase is also useful in the middle of a sales cycle as we can tell when the interest level of a prospect ebbs and flows based on actions we've taken to progress our sales cycle.
What do you dislike about the product?
On occasions, web traffic detected by Demandbase is not necessarily indicative of interest in our solutions and picks up job seekers trying to learn more about our products to improve their chances to be hired. It would be ideal if Demanbase could somehow figure out how to discern this behavior and differentiate it from actual interest in our products.
What problems is the product solving and how is that benefiting you?
B2B account-based marketing is the cornerstone of our business development efforts and Demandbase is one of the key elements that makes our efforts much more productive.
The campaign has got good CTR which creates good awareness about the products.
What do you like best about the product?
With the company data we have uploaded into the campaign, we have reached more than 50% of the targeted companies, Hence we have generated a good amount of brand awareness.
What do you dislike about the product?
We have to reach those companies which haven't seen our ads in the Demandbase likewise we can target those companies as well to improve our branding and awareness.
What problems is the product solving and how is that benefiting you?
We need to have the option to optimise the campaign via headline or description and also we can have an option of audience expansion or lookalike option to extend the audience size to view our ads to more audiences.
Excellent insights!
What do you like best about the product?
I love to see what accounts are visiting our marketing assets or showing interest with registrations. It helps me target the right accounts, people at the right time!
What do you dislike about the product?
Specific users when possible instead of just account information.
What problems is the product solving and how is that benefiting you?
Finding out who is interested in our product at the right time, so I can prioritize my prospecting efforts!
Demandbase Review
What do you like best about the product?
I enjoy the ability to see who has interacted with our website, in what timeframe, in order to be able to establish a target base from an ABM perspective. This helps us round out our inbound approach
What do you dislike about the product?
I would like to see a little bit better of a user interface. Sometimes the activity of the BD team can sway the intent numbers, even if no connection was made with the prospective client
What problems is the product solving and how is that benefiting you?
It is allowing us to know who interacted with our website, in what capacity, and where they were driven in from, giving us a solid bases on how to approach them with any next steps
Excellent way to automatically be more proactive in sales
What do you like best about the product?
The weekly report to spot which companies are more engaging with our content offering
What do you dislike about the product?
Log in experience is poor. Often I cannot jump from an email report to the platform in a click
What problems is the product solving and how is that benefiting you?
Understand which companies and prospects are more engaged with my company
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