Demandbase
DemandbaseReviews from AWS customer
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Demandbase continually gives us powerful machine learning to drive our target account strategy
What do you like best about the product?
Demandbase's ability to bring in customer and prospect data into a single platform for machine learning, in-platform advertising and account scoring gives our organization a leg up in our target account strategy.
What do you dislike about the product?
Demandbase's user pricing model for sales users
What problems is the product solving and how is that benefiting you?
We have millions of accounts in our CRM and Demandbase gives us the insight via machine learning to prioritize accounts and focus our sales and marketing teams on the accounts showing the most intent.
Demandbase is a must have
What do you like best about the product?
Their Advertising Cloud DSP is built for B2B. They have premium publisher sites where your display ads will be promoted and a dashboard that allows you to track how your campaigns are performing.
The Orchestration platform is great for running strategic omni-channel plays.
The Orchestration platform is great for running strategic omni-channel plays.
What do you dislike about the product?
I'm looking forward to having the multiple journey stages to leverage not only for metrics tracking but also to leverage in our ABM campaigns. The multiple journey stages are imperative for companies who have more than one product or GTM.
What problems is the product solving and how is that benefiting you?
Demandbase solves the problem of not knowing which accounts to prioritize based on their intent and engagement. It allows our sellers to focus on selling to the right accounts who are showing the right buyers signals. It allows our marketers to focus on the accounts that need to increase awareness, engagement or drive accounts down the funnel.
sales activity tracking
What do you like best about the product?
it was pretty accurate, more than most tools i have used in the past.
What do you dislike about the product?
it didn't integrate with my crm at the time.
What problems is the product solving and how is that benefiting you?
sped up my prospecting process and enabled me to reach out to the appropriate decision makers at the company I was targeting
ABM Tool meets Intent
What do you like best about the product?
I have found that Demandbase Sales Intelligence Cloud is a robust competitor intelligence tool mixed with an intent tool that we use for outbound prospecting into our named territories. It shows us a ton of info on what companies are spiking in intent for topics relevant to our organization and allows us to create a strategy around prospecting these companies.
What do you dislike about the product?
I think the hardest part about Demandbase Sales Intelligence Cloud has been its robustness. It is not a tool that I have been able to set up myself, but rather, we need a large team from marketing and business development to help set up our intent searches and ads.
What problems is the product solving and how is that benefiting you?
Demandbase Sales Intelligence Cloud is helping our Business Development Group with productivity and strategy when it comes to making an account plan and going after accounts that are in the market or engaging with our company.
DemandBase
What do you like best about the product?
You get to see what customers are actively searching for and therefore can tailor your conversation to meet their needs more closely - where they are not customers you get a "warm" opening.
What do you dislike about the product?
It would be more helpful to see the person searching the web rather than just the company - with larger companies, it is impossible to get to the right person.
What problems is the product solving and how is that benefiting you?
It is letting us know who and what is interested in our products and solutions and their level of intent.
A game-changer for your GTM motion and organization alignment
What do you like best about the product?
We have onboarded ABM/ABX Cloud a year ago and it is now at the core of all of our sales and marketing processes!
Demandbase One has made a major difference for us by improving:
- sales and marketing alignment by providing a single source of trust
- visibility into the unknown (anonymous website visits, intent data, campaigns impact...)
- business intelligence on accounts that are in-market
- marketing spent efficiency with targeted adverts campaign and orchestration functionality for alignment across all platforms
A very important point to mention as well is the fantastic support we are receiving from Demandbase in our journey. Our CSM is very resourceful, and the technical support has always provided very fast and to the point solutions to address our issues. Last but not the least, and maybe what surprised me the most as a user of the platform, is the knowledge-sharing attitude from Demandbase marketing team, all of this what new to all of us and they have been very keen on sharing best practices, playbooks, templates etc.
Demandbase One has made a major difference for us by improving:
- sales and marketing alignment by providing a single source of trust
- visibility into the unknown (anonymous website visits, intent data, campaigns impact...)
- business intelligence on accounts that are in-market
- marketing spent efficiency with targeted adverts campaign and orchestration functionality for alignment across all platforms
A very important point to mention as well is the fantastic support we are receiving from Demandbase in our journey. Our CSM is very resourceful, and the technical support has always provided very fast and to the point solutions to address our issues. Last but not the least, and maybe what surprised me the most as a user of the platform, is the knowledge-sharing attitude from Demandbase marketing team, all of this what new to all of us and they have been very keen on sharing best practices, playbooks, templates etc.
What do you dislike about the product?
When you have several segments with differentiated ICP and sales cycles having a unified view on journey stages doesn't really help where an account is for a specific segment (it can be a MQA for product A but in the aware phase for product B). This is something that is on Demandbase's roadmap so that should hopefully help us be even more relevant with our marketing and sales outreach.
Being based in EMEA, I would also like to see a better data coverage, non-english keywords support, and easier way to set up filters out of Geo location for intent signals and website visits.
Lastly, so far we can only target the account at large for ads campaigns, I would love to be able to target only specific persona or department (both known and unknown contact) to make our adverts campaign more zero-waste.
Being based in EMEA, I would also like to see a better data coverage, non-english keywords support, and easier way to set up filters out of Geo location for intent signals and website visits.
Lastly, so far we can only target the account at large for ads campaigns, I would love to be able to target only specific persona or department (both known and unknown contact) to make our adverts campaign more zero-waste.
What problems is the product solving and how is that benefiting you?
Demandbase is helping us in so many ways, but I think the key benefits for us are on the account intelligence and the sales and marketing alignment side of things. Demandbase also helps us do the heavy lifting in building awareness for our brand and solutions by focusing on the accounts that matter the most.
Great functionality!
What do you like best about the product?
The ability to see which end-users are hitting your company website, down to the offering set they're looking at.
What do you dislike about the product?
Maybe only that you can't identify the actual user personnas that are viewing the offerings.
What problems is the product solving and how is that benefiting you?
Demandbase report (Weekly) and search function allow reps to identify top prospects for more effective outreach.
Great experience with Demandbase
What do you like best about the product?
Demandbase is used for many functions in our organization from ABM to sales outbound. It gives us great account insights, reports, and helps our SDR team with personalization. Our average user adoption is high, and it is easy to work with the Demanbase team to get it set up and optimized.
What do you dislike about the product?
The only thing I dislike about the platform is there is so much to know and learn, it takes a lot of time to figure things out. But the support team is great on making recommendations if needed.
What problems is the product solving and how is that benefiting you?
It is helping our sales and sdr teams with outbound prospecting, account intelligence, account proritization, it allows our new reps to get up to speed very quickly, and gives account insights to aid in personalized outreach and customization of out ABM programs and content.
Demandbase transforms marketing efforts, making the unknown known. Can't recommend enough.
What do you like best about the product?
Demandbase is the one-stop shop for insights into accounts and the contacts that make up the buying committees within these accounts. Without using Demandbase and the insights the tool provides, you are blindly spending marketing dollars.
What do you dislike about the product?
Demandbase could be more action-oriented, serving up digestible data that the average marketer can quickly interpret and set into motion within their campaigns. Right now the expectation is that a marketer wears a strong data hat.
What problems is the product solving and how is that benefiting you?
Demandbase enables us to "make the unknown known," by bringing net new accounts to us that are showing intent for our products and solutions, competitor products and solutions, or researching topics that align to our solutions. Demandbase brings clarity and in depth knowledge of how our target audiences and the acounts within them research and purchase solutions, so that we can engage in the conversation earlier and anticipate their needs and interests.
We lean on Demandbase to help us best understand our audiences through the insights and data points provided aligned to our account lists. We utilize intent data to inform the content we create and the audiences we market to, as well technographic data to craft targeted and highly relevant micro-segments.
We lean on Demandbase to help us best understand our audiences through the insights and data points provided aligned to our account lists. We utilize intent data to inform the content we create and the audiences we market to, as well technographic data to craft targeted and highly relevant micro-segments.
DemandBase as an SDR
What do you like best about the product?
Demandbase gives users a new look at insights, engagements, and intent. The combination of all these things elevate the prospecting/outbounding portion of a sales job.
What do you dislike about the product?
Honestly there's not much. I think the only thing I could mention is that, if I understand correctly, the viewers/prospects have to be sync'd into your CRM if you'd like to see at an individual level who is researching your company.
What problems is the product solving and how is that benefiting you?
It is supporting the prospecting, qualifying, and outbonding stages of sales. I've realized that I am more efficient and productive with who I am reaching out to and how I am reaching out to them.
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