Demandbase
DemandbaseReviews from AWS customer
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Demandbase One has been extremely helpful in my day to day job.
What do you like best about the product?
I like how the tool is very unified for sales and marketing, I enjoy how it can predict which companies are in-market based on technographics and behavior signals. The vistor and intent signals have helped me alot with prospecting as well. It is also very easy to use.
What do you dislike about the product?
Sometimes the AI isn't as updated as I would want it to be. Also, the information on companies isn't updated so it makes it hard to do my job and just have to double check my information before reaching out.
What problems is the product solving and how is that benefiting you?
It is showing us how many companies are visiting our site to help us with prospecting.
Valuable insights
What do you like best about the product?
Buyer insights, tailored reporting and notification capability
What do you dislike about the product?
Slack notifications are up to 48h delayed
What problems is the product solving and how is that benefiting you?
I can now understand any 'unowned' accounts that sales reps on my team should consider engaging
Interactive and useful tool for campaigns
What do you like best about the product?
I like how they have different functions and we are able to see our customers on an account based level. I used it frequently during my campaign period to conduct data analysis.
What do you dislike about the product?
Sometimes it is alittle hard to navigate around the system so we would need help from Demandbase to guide us
What problems is the product solving and how is that benefiting you?
It is informing us how well our customers are reacting to our campaign based on the ads we published as well as which sites they are surfing so we know the issues that they meet with.
Setup takes time, but outcomes are strong.
What do you like best about the product?
The account-level insights and intent data are incredibly powerful
What do you dislike about the product?
The platform can have a steep learning curve initially, especially when setting up complex audience segments
What problems is the product solving and how is that benefiting you?
Helps us identify high-intent accounts early, improving marketing efficiency and sales alignment.
Set a powerful ABM foundation
What do you like best about the product?
The intent data and firmographic dashboards help prioritize high-value accounts and identify buying signals in real time, so we’re always focusing on the right prospects.
It has also allowed for us to collaborate with a Marketing organization with sales more easily. We are finding new ways to provide insights on engagement to our
We are also targeting media campaigns to those that reach a certain threshold allowing us to be more efficient with our paid media investments.
The Customer Success team and others focused on implementation is very strong and they are always able to help. Most of the time I feel like I could be their only client with how responsive they are.
It has also allowed for us to collaborate with a Marketing organization with sales more easily. We are finding new ways to provide insights on engagement to our
We are also targeting media campaigns to those that reach a certain threshold allowing us to be more efficient with our paid media investments.
The Customer Success team and others focused on implementation is very strong and they are always able to help. Most of the time I feel like I could be their only client with how responsive they are.
What do you dislike about the product?
The navigation and filtering interface can feel sluggish and unintuitive at times. Applying multiple filters (e.g., industry + intent score + location) often requires extra clicks, and the “Reset” button isn’t always obvious. A more streamlined, responsive filter panel would make data exploration much smoother.
What problems is the product solving and how is that benefiting you?
We are able to more effectively provide analytics and intelligence and make informed decisions around buyer intent. This has allowed us to be more efficient with our resource investments (both time and money).
GREAT WAY TO DRIVE LIFT FOR TARGETED ACCOUNTS
What do you like best about the product?
The tool is an effective way to target specific companies and drive lift.
What do you dislike about the product?
it's fairly intuitive and easy to get all the web data without GA/Adobe access from a client.
What problems is the product solving and how is that benefiting you?
Helping to have data available to pull into reporting.
Early days with Demandbase but already seeing the value
What do you like best about the product?
As a new user of Demandbase, I’ve found the platform to be incredibly valuable—especially as our entire marketing department begins to adopt it more broadly. One of the most helpful aspects has been the ability to share user experiences and best practices across our team. This collaborative approach, combined with group training sessions, has made onboarding smoother and more impactful.
What stands out most is how Demandbase enables us to not only track the performance of our own campaigns but also gain visibility into broader market intent signals. This has been particularly beneficial for our channel partners, like the content team, who can now align their strategies based on real-time insights from both our efforts and those of other companies.
The platform’s ability to surface account-level data and intent signals has already started to influence how we prioritize outreach and tailor messaging. While I’m still exploring all the features, the early results are promising, and I’m excited to see how deeper integration across teams will enhance our marketing effectiveness.
What stands out most is how Demandbase enables us to not only track the performance of our own campaigns but also gain visibility into broader market intent signals. This has been particularly beneficial for our channel partners, like the content team, who can now align their strategies based on real-time insights from both our efforts and those of other companies.
The platform’s ability to surface account-level data and intent signals has already started to influence how we prioritize outreach and tailor messaging. While I’m still exploring all the features, the early results are promising, and I’m excited to see how deeper integration across teams will enhance our marketing effectiveness.
What do you dislike about the product?
As a new user, one thing I’ve noticed is that some of the more niche or specialized data—especially around certain technologies or markets—can be a bit limited. It would also be great to explore more of the platform’s features (like the book of business) without needing to go through a sales team for a demo. These aren’t deal-breakers, but they’re areas where I think Demandbase could improve the user experience.
What problems is the product solving and how is that benefiting you?
Scattered and incomplete account data - problem is teams often struggle with fragmented data across platforms making it hard to get a full picture of target accounts. I am working towards having centralized account and contact data so the my team and channel partners can work from the same source of truth.
Great for ABM, Just Needs a Speed Boost
What do you like best about the product?
It made it easy to see which companies were interested in us, and we could build really focused retargeting lists based on how engaged they were. It's also super helpful for finding our most important accounts and the specific people we should be talking to.
Their advertising features are also good and helped us reach the right folks. On top of that, it works really well with tools we already use, like Salesforce, Google Ads, and LinkedIn Ads.
And the support team is always there to help when we need them.
Their advertising features are also good and helped us reach the right folks. On top of that, it works really well with tools we already use, like Salesforce, Google Ads, and LinkedIn Ads.
And the support team is always there to help when we need them.
What do you dislike about the product?
The only real downside we've noticed is that the software can occasionally be a bit slow to load pages.
What problems is the product solving and how is that benefiting you?
Demandbase helped track which companies are actually interested in what we offer. It helped us focus our efforts on the best potential customers and not waste time on others.
Demandbase Review - Made its space in Gartner Magic Quadrant
What do you like best about the product?
Helps in understanding high potential leads. Helps gauge quality of the lead. Can help in BDRs reaching out to Leads proactively.
What do you dislike about the product?
Doesn’t use AI as much. Looking forward to newer version with more AI features.
What problems is the product solving and how is that benefiting you?
Helping identifying right kind of leads that helps us build focus groups.
Demandbase One of the better data intent tools
What do you like best about the product?
It helps organize accounts by intent and shows lots of intent signals, integrates with salesforce and give me a "starting place" when prospecting.
What do you dislike about the product?
It can seem reactive rather than proactive. If i'm heavily targeting an account, they inevitably end up on Demandbase the following week.
What problems is the product solving and how is that benefiting you?
It helps organize account intent signals.
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