Demandbase
DemandbaseReviews from AWS customer
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VP Digital Acquisitions
What do you like best about the product?
Extremely easy to use and navigate. All of my team members love it.
What do you dislike about the product?
I am not utilizing all of the tools...need to learn more.
What problems is the product solving and how is that benefiting you?
Demnadbase One is solving data quality for myself and team.
Who to target and for what?
What do you like best about the product?
It is very helpful to see who is engaging and in what areas. Especially for customers who have been unresponsive. Provides technology and marketing emails to target them in that specific field.
What do you dislike about the product?
It would be helpful to see the actual user data and what specific webpages they are visiting. More cost effective.
What problems is the product solving and how is that benefiting you?
It is helping to provide insight into what a customer is thinking. Potentially about topics that you were unaware there was an interest/need for.
Insightful Tool
What do you like best about the product?
DemandBase One is a great tool to help me understand how my prospects and customers are interacting with our website and provides actionable insights for me to use in reaching out to them to follow up.
What do you dislike about the product?
There are a couple of ways to interact with Demandbase One that I have not yet mastered, so I think there is an opportunity to learn how to use it better, which would increase its effectiveness.
What problems is the product solving and how is that benefiting you?
DemandBase One is a great tool to help me understand how my prospects and customers are interacting with our website and provides actionable insights for me to use in reaching out to them to follow up.
Powerful tool for your ABM strategy
What do you like best about the product?
We create a strong relationship with sales and marketing because we can take sales feedback and target the right kind of account. I also love that we have direct access to support.
What do you dislike about the product?
I can't think of anything I dislike. Demandbase allowed us to get up and running because we were set up with a great account manager and onboarding manager.
What problems is the product solving and how is that benefiting you?
We can now use intent to inform our content and better target our customers and non-customers. It's so easy to target churn risks and prospective customers.
Helpful Insights
What do you like best about the product?
It is helpful to see what sites your prospects are on and how much time is spent looking at content.
What do you dislike about the product?
I don't receive immedate alerts for inbound activity that is prospect-generated. I wish I could receive instant alerts on a specific prospect or account. Also, no specific persona is tied to my alerts from Demandbase, so it doesn't help in providing a specific person to reach out to. The home dashboard is a bit clunky and confusing to manage. There is so much information on demandbase but it isn't very User-intuitive on being able to click through a lot of accounts at once. I wish my home dashboard was easier to manage and customize. I wish I could create reports on specific industries or prospect roles to see inbound activity.
What problems is the product solving and how is that benefiting you?
I have been having issues with the login constantly loading but my IT team restarts it for me and then it works. Sometimes it times out from taking so long to try to log in.
Useful Tool
What do you like best about the product?
Demande Base is a tool that if used well allows you to see, day by day, all the customers' intentions and the interactions they carry out on the company website, what they download, how many minutes they spend for that content, very useful as an attempt to engage for a call or an email. The scenario is extensive and also includes an overview about the company name and also the various employees of the company
What do you dislike about the product?
Unfortunately, part of the content is also downloaded by our resellers and many customers, for those like me who have to try to engage New Logos, it would be better to also include potential customers, creating a continuous flow between customers and prospects
What problems is the product solving and how is that benefiting you?
By also creating dedicated campaigns, drawing the various results from the tool, I can discover new interested customers, involve partners and open up opportunities. Solves daily engagement problems. Understand what happens to that customer or prospect every day, if they have clicked on the content sent, if they have seen anything else on the page
A Must For Any Business!
What do you like best about the product?
love that we are able to sync Demandbase One with Salesforce! The ability to view both platforms together is super helpful! There isn't another platform that can do both!
What do you dislike about the product?
Least helpful about Demandbase One is if the contact is not in Salesforce, there really isnt a way to find out their information. This is the biggest downfall to Demandbase One.
What problems is the product solving and how is that benefiting you?
Its great to see who is on your website and what their roles are in the company. WIth this information, I am able to reach out to them to further answer any questions and hopefully gain them as a client.
Increase your wins!
What do you like best about the product?
I love how we can view the recent intent of our prospects based on what pages they have visited on our platform. This has provided great insight for conversations when reaching out to specific individuals, which increases the chance of booking more meetings.
What do you dislike about the product?
It isn't always clear which individual visited your website unless you have the contact saved in your CRM.
What problems is the product solving and how is that benefiting you?
Allowing insight into prospect intent to have more meaningful outreach.
The best way to measure interest
What do you like best about the product?
The system stores a vast quantity of information, which is easy to find and comprehend due to the system's many features. After the initial training, we were capable to quickly identify what we required, and we've discovered previously unconsidered perspectives.
What do you dislike about the product?
It took some time to become accustomed to the system and determine how to maximize the available analytics and reporting tools. The Salesforce integration has contributed to this outcome. Having access to all of Salesforce's data is advantageous, but it also means you may be able to identify any data problems that have been lurking in plain sight.
What problems is the product solving and how is that benefiting you?
Using this method, we've been enabled to more precisely link our ABM initiatives to revenue growth. It makes it easier for us to monitor the customer service process.
Demandbase is my #1 can't live without product
What do you like best about the product?
I have implemented Demandbase at 4 companies now and it is pivotal to a successful ABM and go-to-market strategy.
- Fully customizable: unlike other ABM softwares, Demandbase doesn't assume what success looks like for your company. No two companies are the same and Demandbase understands that. With the ability to fully customize your ABM funnel and give higher weight to specific personas and critical journey points, you can build a fully personalized model and push towards revenue-driving accounts quickly.
- Clear and sophisticated interface: The interface allows you to clearly visualize accounts that are crucial to you and their journeys and engagements throughout the funnel. It is easy to use and simple to navigate.
- Data-driven sales and marketing alignment: There is no more fighting between sales and marketing when the data speaks for itself! Easily visualize account movement, where accounts are engaging, and highlight accounts that are in-market for your tool right now. Sales will happily go after marketing selected accounts when they can see the engagement firsthand.
- Integrates flawlessly into your existing tech stack: No one wants a tool that doesn't work with tools you already have in place and luckily, Demandbase does! They seamlessly integrate with Salesforce, Marketo, Slack, and many others to make sure the powerful data you see in Demandbase flows into all your other channels.
- Fully customizable: unlike other ABM softwares, Demandbase doesn't assume what success looks like for your company. No two companies are the same and Demandbase understands that. With the ability to fully customize your ABM funnel and give higher weight to specific personas and critical journey points, you can build a fully personalized model and push towards revenue-driving accounts quickly.
- Clear and sophisticated interface: The interface allows you to clearly visualize accounts that are crucial to you and their journeys and engagements throughout the funnel. It is easy to use and simple to navigate.
- Data-driven sales and marketing alignment: There is no more fighting between sales and marketing when the data speaks for itself! Easily visualize account movement, where accounts are engaging, and highlight accounts that are in-market for your tool right now. Sales will happily go after marketing selected accounts when they can see the engagement firsthand.
- Integrates flawlessly into your existing tech stack: No one wants a tool that doesn't work with tools you already have in place and luckily, Demandbase does! They seamlessly integrate with Salesforce, Marketo, Slack, and many others to make sure the powerful data you see in Demandbase flows into all your other channels.
What do you dislike about the product?
The only "flaw" in Demadbase is the time it can take to master the platform. With so much customization, personalization, and data it can take some time to really dive deep into the platform and realize how powerful it is. However, once you master Demandbase there is no going back. There are no alternatives in the market that can deliver the sophisticated insights that Demandbase can.
What problems is the product solving and how is that benefiting you?
Demadnabse ABM/AMX is pivotal to running successful AMB campaigns. It allows us to:
- Select accounts that are best fit for our business
- Drive sophisticated targeted marketing campaigns to these accounts
- Understand funnel movement, engagement, and time it takes to move accounts through the funnel and into our sales cycle
- Allow sales to understand how their accounts are engaging with us and allow them to reach out with powerful sophisticated messages
- Report on AMB success and drive revenue
- Select accounts that are best fit for our business
- Drive sophisticated targeted marketing campaigns to these accounts
- Understand funnel movement, engagement, and time it takes to move accounts through the funnel and into our sales cycle
- Allow sales to understand how their accounts are engaging with us and allow them to reach out with powerful sophisticated messages
- Report on AMB success and drive revenue
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