Demandbase
DemandbaseReviews from AWS customer
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Amazing intent tool, easy to use, able to dive deep
What do you like best about the product?
Demandbase has helped the marketing and sales teams learn more about their prospects, current customers, partners and more. This allows us to further understand their needs and journey, allowing us to better sell and market to them but above all allows us to better serve our prospects and help them succeed.
What do you dislike about the product?
Demandbase does not have many cons! Sometimes it takes a while to load updates from SFDC, such as the account owners. Other times it takes a while for a person to go from unknown to known, keeping their info (useful info) as anonymous, but that is mostly due to cookies not the actual tool! We love demandbase!
What problems is the product solving and how is that benefiting you?
Demandbase helps to identify potential buyers' intent with our software we offer. This helps us to understand their needs, buying journey, and more. Helping us to further understand the prospect's needs and sell to them in a more efficient manner, accelerating our sales funnel.
Daily user, still learning
What do you like best about the product?
DemandBase allows me to provide a tailoered experience to my prospective clients. I can come to meetings prepared with relevant info and case studies, and I know where my time is best spent on my accounts to ensure I hit my goals. It is accessible, easy to add to your daily routine, and accurate.
What do you dislike about the product?
DemandBase takes some practice to learn how to navigate, and even more practice to filter relevant data. It is VERY packed with data, and can be overwhelming at times.
What problems is the product solving and how is that benefiting you?
DemandBase allows me to see WHEN my cleints are searching our solutions, and keywords help me match to the teams that are activley researching.
Demandbase One is an amazing tool for Firmographics, personalization and intent data
What do you like best about the product?
Demandbase firmographics provides significant insights for account level engagement on the site.
What do you dislike about the product?
In my eight years of using the tool, I have only experienced it getting better.
What problems is the product solving and how is that benefiting you?
It is provinding us account-level enagement and intent signals, which are exteremely essential for us to track campaign effectivess and plan user journeys based on intent.
Demandbase has lots to offer!
What do you like best about the product?
I like being able to customize dashboards and subscriptions for our sales teams.
What do you dislike about the product?
I feel like we have a lot of questions around the advertising portion so I would like to have a little more insight into that.
What problems is the product solving and how is that benefiting you?
They are offering us insight into who net new accounts that we have yet to touch in our marketing efforts.
Great account based information but sometimes difficult to navigate.
What do you like best about the product?
Demandbase One is a very rich and intuitive platform. The account based information provided is very helpful in allowing me to find a valuable reason to reach out to a prospect.
What do you dislike about the product?
Although the platform is very information rich, and decently user friendly, it's hard to decide which info to use as the most valid method of outreach. Sometimes filtering through the different tabs on the left side can be a bit cumbersome and confusing.
What problems is the product solving and how is that benefiting you?
Demandbase One is giving me a reason to reach out as a salesperson. It's arming me with account based info that I can use to help generate an appropriate message to send.
Upgrade yourself with DemandBase
What do you like best about the product?
Well, I personally like the account based taregting on Demand base as it is quite effective for targeting specific accounts. And also we get a chance to use differnet channels in order to taregt the accounts through multichannels. The best thing about it is that the insight of the data and the analytics capability of Demand Base is really nice.
What do you dislike about the product?
Whie using this platform I've experienced a lil bit complex while learning or while working on it. Difficult to understand the platform comparatively other ones. And also implementing it on the demand base is a lil bit time consuming.
One more thing, as being a digital marketer i feel the platform is lil bit expensive.
One more thing, as being a digital marketer i feel the platform is lil bit expensive.
What problems is the product solving and how is that benefiting you?
From my perspective i personally believe data unification has improved. Due to which we are now able to analyse data more accurately and more effectively.And also managing Account Based Marketing is diificult to manage and time consuming but demand base help to manage it in more efficient manner.
Demandbase One- Powering personalized B2B Marketing.
What do you like best about the product?
ABM Features, Real time account insights,Intent data integration
What do you dislike about the product?
Learning curve, Pricing is a bit high, Resource intensive.
What problems is the product solving and how is that benefiting you?
Enhanced Account based marketing, Targetted engagement with key accounts, Streamlined marketing operations, Measurable ROI for all campaigns
Great B2B intent, orchestration and programmatic advertising tool.
What do you like best about the product?
Demandbase is capable of helping B2B marketers with keyword intent for business accounts, getting their journey in funnel journey, and running successful B2B campaigns.
What do you dislike about the product?
Apart form the advertising tool, other sections are complex to navigate.
What problems is the product solving and how is that benefiting you?
Demandbase One addresses several critical challenges in sales and marketing by unifying first and third-party data, which eliminates data silos and provides a comprehensive view of accounts. It uses AI to identify and prioritize high-value accounts, ensuring marketing efforts are focused on the most promising leads. By aligning sales and marketing teams through shared insights and workflows, it improves coordination and effectiveness. Additionally, it automates cross-channel execution, reducing manual processes and providing deep insights into account behavior and engagement. These capabilities lead to increased efficiency, better targeting, improved collaboration, enhanced decision-making, and ultimately, a higher return on investment.
Efficient tool for teams seeking customer insights
What do you like best about the product?
I like its advanced targeting capabilities and ability to segment specific accounts. It allows me to deliver highly personalized and relevant campaigns to our potential and current customers.
What do you dislike about the product?
Some issues we have seen are data issues not being populated throughout the system. Sometimes we have disconnected systems and/or missing insights.
What problems is the product solving and how is that benefiting you?
It gives us real-time insight into our accounts which is important when working with customer references. We don't want to tap a contact of a company that isn't happy with us and ask them to be a reference for an RFP.
Good experience with DemandBase
What do you like best about the product?
Comprehensive dashboards, allowing to get details on how our banners perform, who interacts with our content, etc.
What do you dislike about the product?
The platform is not always user-friendly, it can be quite complex to use, especially when trying to get overall campaign metrics.
What problems is the product solving and how is that benefiting you?
Precise targeting of accounts, to feed them specific content, redirect them to specific webpages.
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