Demandbase
DemandbaseReviews from AWS customer
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Guided Pipeline Selection
What do you like best about the product?
The ability to see what accounts are engaged in our marketing and sales literature and how you can break down that intent.
What do you dislike about the product?
Difficulting sorting through soft intent / leveraging the accounts expressing interest more quickly.
What problems is the product solving and how is that benefiting you?
Helping understand which accounts in our TAM are expressing buying interest.
Demandbase part of my weekly prospecting
What do you like best about the product?
I use Demandbase on a weekly basis to surface contacts showing more interest in my company. I can also get insight into org's that are more likely to buy our products. It helps me identify accounts and contacts I should be tartgeting that show greater interest.
What do you dislike about the product?
It would be helpful to see more contacts in companies that are showing interest in my company.
What problems is the product solving and how is that benefiting you?
Identifying companies and contacts with greater interest to purchase. I use this data to know who to target.
Strong Ad Platform - Constantly improving
What do you like best about the product?
DB One makes it really easy to launch a display campaign and has many great features and plug-ins. Our customer support team is knowledgable and quick to respond.
What do you dislike about the product?
The implementation of DB One is extremely involved and takes several months to roll out. It is highly technical and takes 8-12 months to learn detailed campaign launches and data reporting.
What problems is the product solving and how is that benefiting you?
Our organization uses DB One's ad platform to build audiences, launch campaigns and analyze display advertising tactics.
It has been good so far
What do you like best about the product?
Being able to see who opens the emails I sen dout.
What do you dislike about the product?
Does not specifically tell you who is opening it.
What problems is the product solving and how is that benefiting you?
Giving me visability into my prospects. It is allowing me to get more responses and meetings.
Sophisticated go to market toolset & account intelligence
What do you like best about the product?
Demandbase offers a sophisticated suite of tools for marketing & sales teams. Our program has had great success taking full advantage of Advertising tools such as predictive scoring, intent models, and personalization to not only identify our best accounts but serve up the right ads at the right moment. The Demandbase team is an absolute pleasure to work with and feels more like an extension of our own team rather than an external partner. They foster a highly collaborative crossfunctional environment and empower us to stay on the forefront of ABM innovation.
What do you dislike about the product?
Demandbase is so robust that non-power users can feel easily overwhelmed. Simplification of the experience remains key for adoption.
What problems is the product solving and how is that benefiting you?
Demandbase One solves two main problems: account selection & personalization for marketing programs and sales intelligence. With DB1, we're better equipped to find the best accounts for our programs that are most likely to respond and turn into opportunities. We're also able to run a seller enablement program to help sellers prioritize their territories.
A great ABM platform for the one who enjoys personalization
What do you like best about the product?
I love the level of detailed data we are able to extract from this platform. The insights are unbeatable. My favorite demandbase capabilites are the deanonymizined web data and the ability to create very detailed journey stages.
What do you dislike about the product?
I would say the only downside to Demandbase is the need to request certain features be activated by support. It seems like a time waste to have to have to email support and wait for them to give you the access to a feature you are already paying for. A newer custom might not know they need to do this and therefore might miss out on a valuable insight.
What problems is the product solving and how is that benefiting you?
It solves the anonymous web visits and helps sales better prioritize their outreach.
Demandbase
What do you like best about the product?
Always helpful when reaching out for support, relatively easy to use as well from a sales view.
What do you dislike about the product?
The platform needs to be set up correctly, and if it isn't the sales indicators may not be accurate always.
What problems is the product solving and how is that benefiting you?
Demandbase allows my team to have direction and prioritize accounts in a meaningful way.
Demandbase One: Pros and Cons of a Leading ABM Platform
What do you like best about the product?
Because it is simple to use, offers a plethora of insights, can automate processes, and interfaces with other systems, Demandbase One is a favorite of mine. These tools have made it easier for me to find high-intent accounts, develop more individualized and pertinent marketing campaigns, and automate a lot of the ABM-related chores. I heartily endorse Demandbase One for any company trying to enhance its ABM outcomes.
What do you dislike about the product?
There are a couple Demandbase One features that I don't like. The reporting interface might use some improvement in terms of usability, and when there are numerous accounts and numerous keywords specified for intent programs, it can occasionally be slow. Demandbase's data export and API connection both have a high initial cost, which might be reduced if they were bundled into the regular license. Demandbase One has really impressed me overall, and I think the advantages outweigh the disadvantages.
What problems is the product solving and how is that benefiting you?
Demandbase One provides solutions for finding high-intent accounts, developing individualized and pertinent marketing campaigns, and automating numerous ABM-related operations. This is advantageous to me because it enables me to concentrate on more strategic tasks and enhance my ABM outcomes. Demandbase One has specifically assisted me in identifying a set of high-intent accounts that I was previously unaware of. It aids in the development of more individualized and pertinent marketing strategies, which increase click-through and conversion rates.
Intent insights in a user friendly interface
What do you like best about the product?
Intent information on our products in a very user friendly interface. We alos get to see accounts visiting our webiste, which can be pirticularly useful in retargeting.
They have exhaustive lists of Keywords as well.
Personlisation on ads is an amazing feature, definitely should be leveraged.
Amazing support from the account managers as well.
They have exhaustive lists of Keywords as well.
Personlisation on ads is an amazing feature, definitely should be leveraged.
Amazing support from the account managers as well.
What do you dislike about the product?
Expensive platform as the CPM is higher than other ad platforms.
Also would definitely want data of job titles engaging and not only account level information.
Also would definitely want data of job titles engaging and not only account level information.
What problems is the product solving and how is that benefiting you?
Helping us in our ABM efforts and makes us focus on high intent accounts. Also offers us site analytics that gives us a view of the accounts visiting our website.
Integration with LinkedIn, G2 and other platforms help narrow down targeting futher.
Integration with LinkedIn, G2 and other platforms help narrow down targeting futher.
High quality ABM targeting options
What do you like best about the product?
I think the engagement minutes and segmentation options are very useful in orde rto tagert the right part of the funnel. I'm also looking forward to using the new language funtionality.
What do you dislike about the product?
The platform is fantastic, but extremely complex which makes it hard to understand and navigate at times. Some things/ sections are counterintuitively placed making it difficult to find them.
What problems is the product solving and how is that benefiting you?
Demandbase is helping us get to new customers and new markets that otherwise would.ve been difficult to approach or even unlikely to think about. It's a very good platform to use for pushing people down the funnel and engage with them at every stage of the funnel.
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