Demandbase
DemandbaseReviews from AWS customer
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Reliable and Effective ABM tool
What do you like best about the product?
Intent data from accounts and reporting functionalities. Ease of Use and Customer Support
What do you dislike about the product?
Orchestration is one of the feature that I have not used at all.
What problems is the product solving and how is that benefiting you?
Helping with intent data to have prior understanding of prospects requirement
Greater ABM intelligence and focus
What do you like best about the product?
- Account prioritisation
- Intent intelligence across accounts
- Focus on account strategy
- Assess campaign traction
- Intent intelligence across accounts
- Focus on account strategy
- Assess campaign traction
What do you dislike about the product?
- There are some glitches within the tool that development need to work on
- Timely sync times between integrations (varies between 1 minute and 1 day)
- Ad spend vs remaining budget visibility would be good.
- Timely sync times between integrations (varies between 1 minute and 1 day)
- Ad spend vs remaining budget visibility would be good.
What problems is the product solving and how is that benefiting you?
- Account prioritisation - better focus on which accounts to go for and validity as to why
- Intent intelligence across accounts - insights into accounts which we didn't have before
- Focus on account strategy - targeted view aligned to wider GTM plan and goals
- Assess campaign traction - visibility into the impact of campaigns
- Intent intelligence across accounts - insights into accounts which we didn't have before
- Focus on account strategy - targeted view aligned to wider GTM plan and goals
- Assess campaign traction - visibility into the impact of campaigns
Longtime happy Demandbase user
What do you like best about the product?
Essential tool for both reaching our target accounts and in understanding whether they're in a buying cycle or not. Demandbase really upended the world of demand generation for the better nearly a decade ago, and they allow me as a marketer to see which web pages I've built have value; which keywords my target accounts care about; how "ready to buy" an account is and - of most value - helps to rally the sales and marketing teams around who we want to go out and close each quarter, and who's going to need more attention to get them down the hidden funnel.
What do you dislike about the product?
This is not a set-it-and-forget-it tool. While most orgs don't need a dedicated "ABM manager" - demand generation and even B2B marketing IS ABM now - it does require strong set-up and monitoring skills, and it requires an organization that is fully bought-in to using it correctly - it pays for itself quickly if there's buy-in, it can be become an albatross if not. (Albeit not too expensive). Thankfully Demandbase has great CS and support and have provided us with talking points, tools and materials to help bring the org on board.
What problems is the product solving and how is that benefiting you?
It's showing us a funnel of accounts that are completing their buyers' journey without us otherwise even knowing about it. That's hugely valuable and helps set the tone for what we do in sales and marketing.
Efficient tool - tracking
What do you like best about the product?
Excellent reports, great snapshot dashboards to gain multiple levels of insights off of MQLs.
What do you dislike about the product?
Link to salesforce is broken; would like that view in my SFDC instance.
What problems is the product solving and how is that benefiting you?
Intent dashboards help visualize touch points & exact person / subject matter to make it easy to assess & strategize plan.
Demandbase makes my job easier
What do you like best about the product?
Demandbase's precision in targeting the right audience is remarkable. The platform's ability to identify and engage with high-value accounts aligns perfectly with our account-based marketing strategy. This has significantly improved the efficiency of our campaigns and boosted our overall ROI.
What do you dislike about the product?
The platform, while robust, has a bit of a learning curve. Navigating through all the features and understanding how to leverage them to their fullest potential took some time. A more intuitive onboarding process or additional training resources could be beneficial for users, especially those new to account-based marketing.
What problems is the product solving and how is that benefiting you?
Identifying and targeting high-value accounts manually can be time-consuming and often lacks precision.
Gives insight into what people and companies are interested in
What do you like best about the product?
One of the best parts of this is the analytics you see on your website. You can track what companies are visiting certain pages, and how often. This is especially important for knowing which strategies and messaging are working.
In terms of support, I was able to get help on the phone within 20 minutes due to an issue I had loading something. I would say I use it every day at this point - and see data integrated into my SalesForce account.
In terms of support, I was able to get help on the phone within 20 minutes due to an issue I had loading something. I would say I use it every day at this point - and see data integrated into my SalesForce account.
What do you dislike about the product?
I wish there was more individual customizability. Some keywords aren't relevant to certain accounts but still count on their score. Additionally, sometimes the formatting of the website doesn't work on my laptop.
What problems is the product solving and how is that benefiting you?
It helps me understand who's interested in our products and what web pages are relevant to them.
Robust Platform for ABM Advertising
What do you like best about the product?
Very robust platform for setting up and managing animated and personalized display ads.
What do you dislike about the product?
Which files they accept in building ad creative aren't exactly accurate. For example, we utilize TrueType font files in our animated HTML5 ads, but the system doesn't recognize those as an acceptable file type. As a result, we must send one of their developers the files to build which means it takes a few extra days to set up a campaign.
What problems is the product solving and how is that benefiting you?
It enables personalized advertising capabilites to our marketing mix which tend to receive a higher CTR than general ads.
Great ABM Software for Growing Businesses
What do you like best about the product?
I love that it's giving us a way to show marketing's influence on our key accounts. We can target, track, and report on all of our ABM efforts.
What do you dislike about the product?
The Hubspot integration is lacking a lot of key features compared to the Salesforce integration.
What problems is the product solving and how is that benefiting you?
We're using Demandbase to run account based marketing campaigns.
Valuable for targeted outreach
What do you like best about the product?
Home dashboard makes it easy to see who has the most valuable engagement with your company and help prioritize your outreach efforts.
What do you dislike about the product?
Since there is a lot of information provided it can be overwhelming to know where to look after the home dashboard.
What problems is the product solving and how is that benefiting you?
Working with enterprise accounts means there are thousands of possible contacts for me to reach out. It is a big challenge to know how to prioritize my outreach efforts. Demandbase One simplifies this process and allows me to save time knowing who my top targets should be.
Alright, I guess?
What do you like best about the product?
Gives you account engagement. So maybe you have 10 prospects at an account who do just below your mql threshold in activity it gathers up their scores and gives an account mql. That being said I have never once converted an account mql into an opportunity. Maybe I just don't know how to leverage the information but for me personally not worth the time invested in it.
What do you dislike about the product?
We are Not actually seeing results in the form of meetings set and opportunities created.
What problems is the product solving and how is that benefiting you?
Finding accounts that are interested in our products and services that regular MQLs might miss.
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