Demandbase
DemandbaseReviews from AWS customer
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Excellent experience
What do you like best about the product?
I appreciate the flexibility that allows me to optimize and personalize each setting, as well as the built-in settings that provide ease and speed.
What do you dislike about the product?
I would like to be able to copy/clone existing records created.
What problems is the product solving and how is that benefiting you?
We are able to utilize the 3rd party intent data to inform our ongoing nurture programs.
One of the best tools to deal with ABM
What do you like best about the product?
Simplicity and ease of use. It is great to have a learning hub to teach us
What do you dislike about the product?
I don't find anything here, but I would add more analysis can be a real help.
What problems is the product solving and how is that benefiting you?
Tracking the intent by different accounts on my website.
Very good
What do you like best about the product?
getting names, title and contact info of key individuals at targeted prospective customers
What do you dislike about the product?
info is not always up to date, several times people are no longer there for 3 years already
What problems is the product solving and how is that benefiting you?
Not knowing who to talk to at a specific company. Allows me to talk directly with an individual at that company
Best suitable for marketing /Sales data activities tracking /Reports
What do you like best about the product?
Easy to connect with salesforce/Other apps with the help of connected app in simple and less time, Easy to switch the tenant like from production to sandbox or vice versa with in the same page.
What do you dislike about the product?
List views setup is easy but should have been more granular, account and contacts fields mapping sometimes it is taking much time to sync.
What problems is the product solving and how is that benefiting you?
We have successfully integrated the salesforce application with demand base for two ways syncing of data, it helped us in maintain the quality of data and increasing the sales and building the reports .
Review of DEMANDBASE ONE
What do you like best about the product?
The integration with Salesforce is seamless, so the sales team doesn’t need to bounce between tools.
What do you dislike about the product?
Nothing as such for now for me to dislike about Demandbase One.
What problems is the product solving and how is that benefiting you?
It helps us target high-intent accounts more effectively, improving alignment and driving better pipeline results.
Company & Industry Based Database
What do you like best about the product?
Demandbase helps to collect companies, and contacts in bulk. Helps in industry mapping which is useful to identify the companies falling under which industry. Contact Details like Phone Numbers, Emails, LinkedIn profiles will be useful to reach out to the customers.
It is used as company database by collecting the company details, industry overview, financial details, scoops and technology landscape etc.
Contacts are collected on department basis, which helps to select only required departments.
It is used as company database by collecting the company details, industry overview, financial details, scoops and technology landscape etc.
Contacts are collected on department basis, which helps to select only required departments.
What do you dislike about the product?
While collecting contacts, it was observed, lot of redundant profiles are displaying by providing same contact from mulitple departments. Also frequent cross-checks are not being done for removal of contacts from companies who left, or updating if they have any role changes, which is resulting in non-accurate data from the whole list.
What problems is the product solving and how is that benefiting you?
Demandbase helps us to collect companies, contacts in dump. Allows us to map the companies w.r.t industries which helps us to identify the required companies.
Contact Details (Phone Numbers, sometimes direct numbers, emails, LinkedIn profiles etc.) help us to reach to customers.
Contact Details (Phone Numbers, sometimes direct numbers, emails, LinkedIn profiles etc.) help us to reach to customers.
Love building campaigns in Demandbase!
What do you like best about the product?
The advertising function and building ad campaigns. I like the ease in which you can build a new campaign, determine your audience, spend, geo, etc. It's intuitive and easy to learn since it walks you through each step of the campaign set up. I was worried about the time it would take to learn a new tool but it was very straight forward and user friendly. We were able to launch new campaigns in no time.
What do you dislike about the product?
Speaking about the advertising function specifically (although I know this is elsewhere on the platform) there are certain features that aren't as intuitive as you might expect. For example, if you're adding a new label to your campaign, you can simply start typing. Whereas I was looking for the option to "add" or click "new". Not a deal breaker but it takes some getting used to and some features are not as straight forward as you'd expect.
What problems is the product solving and how is that benefiting you?
Helping us create more brand awareness to top of funnel accounts.
Good user experience
What do you like best about the product?
Easy to navigate, with clear information
What do you dislike about the product?
Sometimes too much information for a less experienced user to interpret
What problems is the product solving and how is that benefiting you?
Demand base is helping my company to track account engagement for ABM programs
It is a powerful tool for for leveraging intent data and creating multi-platform audiences.
What do you like best about the product?
These are the main 3 areas that we are using.
Intent Data and Keyword Functionality: Demandbase's intent keyword functionality is a standout feature. It helps identify which companies are actively researching topics relevant to your business, enabling more targeted engagement. By leveraging intent data, you're able to prioritize high-interest accounts and create tailored messaging that resonates with the right audience, improving conversion rates.
Audience Creation Across Multiple Platforms: The ability to create and segment audiences for native ads, Google, Meta, and LinkedIn is a big advantage. This omnichannel approach ensures cohesive messaging across platforms and allows you to meet your target accounts wherever they are in their buyer journey. This functionality is particularly valuable for ABM campaigns, where consistent, personalized outreach is critical.
Seamless Integrations: The integration with Salesforce CRM, G2, and Google Analytics adds significant value. It streamlines data flow between platforms, allowing for better account tracking, lead scoring, and performance measurement. For example, syncing Salesforce with Demandbase ensures that sales teams are aligned with marketing efforts, and integrating G2 helps you tap into third-party intent signals from review sites.
Intent Data and Keyword Functionality: Demandbase's intent keyword functionality is a standout feature. It helps identify which companies are actively researching topics relevant to your business, enabling more targeted engagement. By leveraging intent data, you're able to prioritize high-interest accounts and create tailored messaging that resonates with the right audience, improving conversion rates.
Audience Creation Across Multiple Platforms: The ability to create and segment audiences for native ads, Google, Meta, and LinkedIn is a big advantage. This omnichannel approach ensures cohesive messaging across platforms and allows you to meet your target accounts wherever they are in their buyer journey. This functionality is particularly valuable for ABM campaigns, where consistent, personalized outreach is critical.
Seamless Integrations: The integration with Salesforce CRM, G2, and Google Analytics adds significant value. It streamlines data flow between platforms, allowing for better account tracking, lead scoring, and performance measurement. For example, syncing Salesforce with Demandbase ensures that sales teams are aligned with marketing efforts, and integrating G2 helps you tap into third-party intent signals from review sites.
What do you dislike about the product?
Complexity and Learning Curve: While Demandbase offers robust features, its complexity can be a challenge for teams that are new to ABM or advanced marketing platforms. Setting up intent keywords, creating audiences, and managing integrations can require a steep learning curve and significant initial investment in training. Additionally, navigating its features might feel overwhelming to smaller teams or those without dedicated ABM specialists.
What problems is the product solving and how is that benefiting you?
Demandbase is a powerful tool for ABM, especially for leveraging intent data and creating multi-platform audiences. Its robust integrations with CRM and analytics tools make it a comprehensive solution for aligning sales and marketing efforts.
Useful and Meaningful Account Based Marketing Platform
What do you like best about the product?
I came across Demandbase One, and have had quite extensive exposure to Performance and Programmatic Marketing, with Demandbase Measurement, Tracking, Enrichment and Targeting, Account Based Marketing becomes effortless. It is fairly easy to integrate, just connect with your CRM, GTM and Ad Accounts to build Audiences, Select Destination, Advertise and know hotspots in your Accounts. The Team is extremely supportive in setting it up, running Advertising Campaigns or understanding accounts. I have been using it almost daily since the day I took charge in my new role.
What do you dislike about the product?
While the platform's data tech is robust, I believe there is still room for UI / UX Improvement, additionally, they could also focus on cold emailing too as that aspect I haven't come across in the platform till now. Newsletters / Campaigns are covered though.
What problems is the product solving and how is that benefiting you?
Prior to Demandbase, the strategic aspect of Marketing was lacking. Demandbase immediately brings a new perspective to your target audience, we started seeing Accounts instead of Visitors, and that is where we shifted to target accounts and contacts instead of just keywords and search terms. This gives a strategic edge, especially in our case where B2B organizational buying involves a longer buying process and multiple stakeholders. Demandbase helps identify, target, reach, advertise contacts relevant to you.
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