Demandbase
DemandbaseReviews from AWS customer
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Demandbase Makes prospecting a gem!
What do you like best about the product?
Being able to see the Organizations showing intent
What do you dislike about the product?
UI is confusing sometimes. More simplification
What problems is the product solving and how is that benefiting you?
It's giving us insight into the companies that are looking at our solutions.
If you're not using Demandbase, you're not even doing Marketing!
What do you like best about the product?
I work for a Global company, and most of my 'scoring' is set up by a global team. Demandbase gives me the ability to score my Accounts based on rules that I can set locally. As the regional marketing operations manager, I have more control using Demandbase, and this makes finding accounts that are likely to become sales opportunites much easier. Plus the onboarding/implimentation was very smooth, and our CSM is AMAZING and super repsonseive! Demandbase has educated staff and knows how to best use them!
What do you dislike about the product?
So far I haven't really found antying that I dislike about Demandbase One.
What problems is the product solving and how is that benefiting you?
Demandbase is helping us find customers, be them existing or new, that are in market for our products. We're also able to serve up display ads to potential customers. We're benefiting from the platform by seeing accounts visiting our sites and knowing that they are interested in us.
Damandbase One maximizes my productivity.
What do you like best about the product?
Damandbase One helps maximize sales productivity and provides valuable insights to help understand what areas of IT support prospects may need.
What do you dislike about the product?
The data is not always accurate and log in issues are often frustrating. Also seems to be a lot of nuances when importing data into CRM.
What problems is the product solving and how is that benefiting you?
Helping to identify new potential clients increasing sales pipeline
SDR
What do you like best about the product?
It helps me see who is on our website which is great.
What do you dislike about the product?
Most of the titles that are there are irrelevant to me which makes a lot of the data irrelivent.
What problems is the product solving and how is that benefiting you?
I am just trying to generate leads so it is helping do that.
Not Your Mother's ABM Platform
What do you like best about the product?
The customization of our account targeting, customer journey, and account engagement is unmatched. Demandbase offers a platform that helps you customize your audience targeting with their wide set of parameters and intent data, not a static database with limited filter capabilities. The platform integrates (almost) seamlessly with our own site, CRM platform, and other social ad networks. Targeting in APAC and EMEA is much higher quality than we've seen historically.
What do you dislike about the product?
Editing a large number of campaigns to implement a new feature is a very manual process due to no "edit multiple" feature and the page load times. With new features being added frequently, there's a lot of time required to add these. Adjusting campaign budget's is confusing (but not completely impossible) due to their purchase order front requirement. The UI can be glitchy at times but is typically fixed with a refresh or cache clearing.
What problems is the product solving and how is that benefiting you?
Demandbase gives us an accurate picture of our target market, provides clear intent data when the target market is showing interest, and lets us get right in front of the right audience at the right time. On our previous platform we had to take a lot of guesses on who we were marketing to and if the right audience was getting our messages. We get a much clearer picture now of our marketing efforts and how they're contributing to the overall pipeline.
Making every cold call a warm call with Demandbase
What do you like best about the product?
Demand Base is the most Powerful Tool in my Companies Tech Stack and without it my job would be impossible. The best way I can describe what demand base does for me is it helps point out the needles in the haystack. No seller in history loves cold calling but with demandbase, all my cold calls got a lot warmer.
What do you dislike about the product?
I have nothing bad to say.... It all around a great tool.
What problems is the product solving and how is that benefiting you?
Demandbase is helping identify the companies that are on on the 1 yard line but migh need some extra outbound outreach to get them to sit for a meeting.
An ABM Essential
What do you like best about the product?
Demandbase One is a stellar marketing and sales tool that provides value within a few weeks of implementation. My favorite thing about Demandbase is how easy it is to communicate the systems value to management and other vested parties.
What do you dislike about the product?
Demandbase One requires a deep tech stack to be successful and adaptive marketing/sales teams that are really only truly successful if they build their approach as a single funnel.
What problems is the product solving and how is that benefiting you?
Demandbase One effectively gets your content in front of customers of interest and provides the intellegence necessary to win strategic accounts.
Wonderful tool
What do you like best about the product?
A wonderful tool to scope out your leads and their activity. I am able to track the sales process and potential new leads. I like that it also integrates into Salesforce. The ease of implentation is great. So easy to use.
What do you dislike about the product?
I dislike my dashboard and how to pull my accounts, but I believe it is our admin, not a Demandbase issue.
What problems is the product solving and how is that benefiting you?
It is giving me key contacts to reach out to and to see what emails and marketing is working.
Insightful and Structured, But Dashboard Needs Improvement
What do you like best about the product?
I use Demandbase One daily to review intent data across our target accounts and find it incredibly valuable in identifying insights that help build and progress the sales pipeline. I greatly appreciate its ability to help us identify trends ahead of time, spot account behavior, and even identify competitors within the data mix. What I like most about Demandbase One is its ability to focus on account lists based on predefined criteria, which is incredibly helpful given the vast potential within Demandbase. This structure allows me to narrow the scope as needed, making the tool very powerful for targeted analysis. Additionally, the initial setup experience was positive, with lots of hands-on training provided for our marketing and operations teams. This support ensured a smooth transition and effective utilization of the software from the start.
What do you dislike about the product?
I don't like the navigation limitations in Demandbase One. When I am deep into account details from the dashboard, I have to refresh the entire view if I've progressed too far, as there is no effective backup mechanism. Ideally, the 'back' function should return me to the most recent account list I selected.
What problems is the product solving and how is that benefiting you?
I use Demandbase One to review intent data, identify account trends, and gain competitor insights, effectively building and progressing our sales pipeline.
DemandBase Experince
What do you like best about the product?
Demandbase is one of my favorite tools to stay on top of top prospects in my territory that are engaging in my content. It holds me accountable to follow up with those top prospects.
What do you dislike about the product?
Sometimes the information is not always accurate. I would give it around 75% accuracy rating.
What problems is the product solving and how is that benefiting you?
Keeps me up to date on prospects looking at my content and who is engaging in that content
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