Demandbase
DemandbaseReviews from AWS customer
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Prospecting Effectively
What do you like best about the product?
I really like how you can find general company information such as the linked website. I like the fact you can easily access contact information. I like how contacts have the green dots next to their info to show if it is an active way of reaching them, or not so much.
What do you dislike about the product?
Small things such as how I can copy or pull data out, to organize it myself, I would like things to feel more line a running excel sheet from that standpoint.
What problems is the product solving and how is that benefiting you?
They are helping me quickly learn about prospects to qualify if it is worth my time.
More or Less
What do you like best about the product?
As an account executive, Demandbase One has become an essential tool in my daily workflow. Here are the key reasons why I find it particularly valuable:enables me to precisely target and engage high-value accounts, powerful analytics and reporting tools allow me to track the performance of my efforts in real-time. I can measure the impact of my activities on revenue, identify trends, and pinpoint areas for improvement. Demandbase One fosters better alignment and collaboration between marketing and sales.
What do you dislike about the product?
Demandbase One is a powerful platform with a wide range of features, which can make it complex and challenging to learn. Certain aspects of Demandbase One are less customizable than I would like. While the platform offers a wide range of features, the ability to tailor specific functionalities or workflows to unique business needs can be limited. While Demandbase One is powerful, I find the user interface less intuitive or user-friendly. Navigating through its features and accessing the necessary tools can sometimes be cumbersome.
What problems is the product solving and how is that benefiting you?
Gives me a unified account info.
Without predictive analytics, it’s challenging to anticipate account needs, behaviors, and potential opportunities. These insights help me stay ahead of the curve by understanding account trends and potential opportunities before they arise
Without predictive analytics, it’s challenging to anticipate account needs, behaviors, and potential opportunities. These insights help me stay ahead of the curve by understanding account trends and potential opportunities before they arise
Easy account Notifications
What do you like best about the product?
Easy intergration with SF and slack, I get daily alerts for my key accounts, it's great to get both the inital alert as well as a reminder.
What do you dislike about the product?
At times the reminder messages can be repetative.
What problems is the product solving and how is that benefiting you?
With many accounts its difficult to keep on all of them Demandbase helps solve this issue with their key account alerts.
Incredible tool to complement a ABM motion across the organization
What do you like best about the product?
The intent feature. Being able to "spy" on prospects and see if they are researching your company.
What do you dislike about the product?
The interface is a bit blocky and slow. Ease of use could definitely be improved
What problems is the product solving and how is that benefiting you?
Getting insight into prospect behavior and prioritizing which prospect accounts to target.
Great for software sales
What do you like best about the product?
Very helpful insights about company intent and webpage views
What do you dislike about the product?
Difficult to maneuver and training takes a long time
What problems is the product solving and how is that benefiting you?
Demandbase is helping me as a BDR to find the right accounts with the most intent instead of scouring through 100's of companies on Linkedin or ZoomInfor. The "tech implemented" feature on Salesforce is extremely useful and utilized often.
DemandBase Review
What do you like best about the product?
Flexability, you can build a number of views, reports and dashboards that show which companies are evaluating which products, and in many cases which contacts. This is great intent data.
What do you dislike about the product?
I would not say I dislike anything about DemandBase, but like any solution the power of DemandBase is limited to how you are setting it up and optimizing, which includes improving the way content is structured on your website.
Your website needs to be designed in such a way that different pages can be easily associated with different products and level of intent.
Not every company took these things into consideration when they developed their website.
Your website needs to be designed in such a way that different pages can be easily associated with different products and level of intent.
Not every company took these things into consideration when they developed their website.
What problems is the product solving and how is that benefiting you?
We have many different brands, and many products.
DemandBase helps me quickly identify which accounts are interested in which products, and ideally whom to reach out to.
DemandBase helps me quickly identify which accounts are interested in which products, and ideally whom to reach out to.
Fantastic insights for ABM campaigns!
What do you like best about the product?
The most helpful aspect of Demandbase One for us is the intent portion because it lets us know which of our priority accounts are in market for our services (or our competitors) and we can act accordingly.
What do you dislike about the product?
One downside is not being able to see first-party data of prospeects that are showing intent - can only see at an account level and make educated guesses about who from those companies are making those searches.
What problems is the product solving and how is that benefiting you?
It gives me the visibility I need to know when our Sales teams should be reaching out to our target accounts, in addition to relevant products that account might be in the market for. It indicates interest far before someone actually requests more information through our website.
Sometimes I get caught up going down in a rabbit hole trying to find data if insights.
What do you like best about the product?
Time accounts and contacts from accounts are researching my business
What do you dislike about the product?
way too compex to understand ALL the options available.
What problems is the product solving and how is that benefiting you?
finding the "Warmth" in the accounts that is showing interest.
A must for ABM
What do you like best about the product?
Their professional services team has helped us set up our journey, pipeline predict, engagement reports, and segmented lists in a usable way. We now have great visibility into what stages our accounts are in so we can prioritize which ones to spend advertising dollars on. We can also easily see the impact we are making on moving those accounts through the funnel. It integrates easily with Salesforce, Marketo, LinkedIn, and Outreach. Our demand gen team uses Demandbase at least weekly for campaign delivery and reporting.
What do you dislike about the product?
The filters and different views made it difficult for the Sales team to adopt this as a platform they depend on, but they use the insights that are delivered to their email inboxes.
What problems is the product solving and how is that benefiting you?
We need to reach our target accounts without always having all that data in our CRM, so Demandbase helps warm up those accounts and we can then see the increase in lift (website visits) over time.
Great tool for account level intel to guide marketing, sales and strategic planning
What do you like best about the product?
Easy to integrate with CRM
Custom intent data: Keywords and Groups
Technographics relevant to our competitors
Customizable scoring and predictive models
Custom intent data: Keywords and Groups
Technographics relevant to our competitors
Customizable scoring and predictive models
What do you dislike about the product?
Because it's feature rich, there's a learning curve for admins and users, which has made adoption a challenge.
Lots of data that's potentially actionable to sales/marketing, but requires analysis to determine. This can be overwhelming to sales, and lead to no actions.
Lots of data that's potentially actionable to sales/marketing, but requires analysis to determine. This can be overwhelming to sales, and lead to no actions.
What problems is the product solving and how is that benefiting you?
Increased visibility to activity among target accounts enables more timely and relevant outreach.
Creating dynamic audiences based on intent and journey stage gives us a leaner and more effective ad spend.
Industry level research that combines our CRM and external data sources in one place helps determine GTM and product enhancement
Creating dynamic audiences based on intent and journey stage gives us a leaner and more effective ad spend.
Industry level research that combines our CRM and external data sources in one place helps determine GTM and product enhancement
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