Demandbase
DemandbaseReviews from AWS customer
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Great ABM Platform With Behavioral Signals
What do you like best about the product?
The platform allows you to target a dynamic list of accounts based on signals from the platform. Web behavior and search interest that matches your campaign criteria. The filtering and ability to use first party audiences is also great. Easy for our teams to use and collaborate on.
What do you dislike about the product?
The Ad Cloud platform has some limitations with job funtion/seniorities. You can only bid boost to them versus target them outright. Some portions of the campaign setup can also be cumbersome but expect it to be improved with more time.
What problems is the product solving and how is that benefiting you?
It allows us to have an account based approach that is dynamic in nature and more sophisticated than we could do on our own. It then allows us to activate on those accounts in a programmatic way. This gives us a strategic approach in marketing than aligns with our sales team.
Great tool for getting accurate data
What do you like best about the product?
I like the fact that they are always willing to make updates to the platform, it has made our prospecting process much simpler. It provides detailed information about the companies, and also offers a great services through which we can find contact details.
What do you dislike about the product?
The filters could be improved to improve specific searches, the user interface is a bit clumsy, I wish the database was more extensive.
What problems is the product solving and how is that benefiting you?
The system works perfectly for project execution, the accuracy of the data is far superior to its competitors. It is helping our team to find most of the potential clients, it provides a simple tool to identify companies. This product has one of the highest data quality.
The insights we receive are worth the investment
What do you like best about the product?
The Demandbase One tool gives our team insights on what our customers and prospects true intent is. The reporting featutre brings together all the data we have across systems to help us develope the most effective marketing programs possible with real information backed by data points.
What do you dislike about the product?
The advertising platform has limitations on targeting, but has consistently improved during our time as customer.
What problems is the product solving and how is that benefiting you?
Demandbase provides our team with demographic and technographic information we need to develop personalized targeting and understanding of our customers interests
Transforming Our Marketing with Demandbase
What do you like best about the product?
We used demandbase for almost 2 years for account based marketing for our awareness and lead gen campaign and found very much suitable for good reach. It helps automate our ABM strategy over the time and improves our sales performance.
What do you dislike about the product?
Initial integration is quiet complex and requires too many rounds with demandbase team for the perfect setup.
What problems is the product solving and how is that benefiting you?
Demandbase has tremendous analytics capabilities. It gives comprehensive reports and dashboards to track the performance of our campaigns in real time ultimately giving us the opportunity to optimize our strategies for better results with their data driven insights.
It allows you to effectively communicate with relevant content compared to cold outreach
What do you like best about the product?
Demandbase One provides insight into what accounts are searching for and the topics they are interested in. I can also see what specific keywords my prospects are searching for which allows me to tailor my messages.
What do you dislike about the product?
Sometimes the recommended leads are outdated and not a feature worth clicking on, and some of the people it suggests you contact are very inaccurate.
What problems is the product solving and how is that benefiting you?
Customer support was very pleasant whenever I had issues. It also shows what the key interests are for a company and allows me to see what their technology stack is. It also helps us forecast when deals can more to fruition and a predictable timeline.
Demandbase One provides a clear picture of account activities
What do you like best about the product?
I like the extension of this tool when I can see potential contacts and intent. I love how Demandbase One gives me data on my prospects so I can prioritize my outreach. It also helps me to see what people are searching for or visiting on their company page.
What do you dislike about the product?
I think it needs more data about employees and phone numbers. I'm also still learning how to get the most out of the tool, but at first, it can be an information overload.
What problems is the product solving and how is that benefiting you?
This tool has many features that I use in my day-to-day research. It also helps inform our team where to prioritize their time and provide them with invaluable direction.
Advanced platform and machine learning to analyze data
What do you like best about the product?
I love the fact that I can narrow my search, it gives insight into what conversation topics I can present, I love the ability to gain insight into clients. It gives me the flexibility to run different reports.
What do you dislike about the product?
I would love to be able to multitask on multiple accounts, executive level contacts seem to be scarce. Some pop-ups interfere with work.
What problems is the product solving and how is that benefiting you?
It has helped me keep track of leads, it has been great for uploading contacts quickly. It has had a huge impact on our marketing strategy, it helps me easily identify the target audience for my campaign.
Amazing Way to Connect Customer Intent to Our Sales + Marketing Teams
What do you like best about the product?
Insight into customer intent, customer traffic on our website, and putting sales teams in touch with customers at the exact time, with the exact message that matters.
What do you dislike about the product?
User Experience for Sales Reps could be improved. It's very much a tool that works best when set up and managed as much as possible by Ops.
What problems is the product solving and how is that benefiting you?
Intent into customer patterns and buying intent
Key partner to help our data-driven, insights driven GTM marketing strategy and execution
What do you like best about the product?
It's ability to combine shared data inputs and buying signals across our organization about our customer activity and provide insights to target high-value accounts, allowing us to create a more intelligent, coordinated go-to-market strategy while also enabling better alignment between sales and marketing efforts.
What do you dislike about the product?
Would like to see more AI incorporated into the tool and recommendations for use.
What problems is the product solving and how is that benefiting you?
Selecting the correct audiences based upon activity and buyer insights to target with the right messaging.
A must have for prospects insights
What do you like best about the product?
Notifications everyday telling you which company is looking for your product or the same type of product you sell, see how many minutes they spent on your web site, where they clicked, ...
What do you dislike about the product?
not sure about it, but it could be nice to have an integration with SalesNav
What problems is the product solving and how is that benefiting you?
i know in real time which company are looking for tools i sell, i see what subject they search informations about
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