Demandbase
DemandbaseReviews from AWS customer
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Demandbase One has been an insightful tool.
What do you like best about the product?
Demandbase One is constantly improving, with new integrations and useful features being added regularly. I appreciate how the platform keeps evolving to meet users' needs.
What do you dislike about the product?
The platform can be a bit confusing to navigate at times, particularly when new areas are added.
What problems is the product solving and how is that benefiting you?
Demandbase One is providing digital display advertising on websites that Google Ads does not advertise on. We are able to specifically target customers and get lots of data on users on our website and blog.
The ABM certification was great. Very tactical and infoformative. It was a framework that I can use.
What do you like best about the product?
Buying groups are a great feature and the reporting.
What do you dislike about the product?
Need more enablement on how to best use the platform
What problems is the product solving and how is that benefiting you?
How to build buying groups
THE BEST
What do you like best about the product?
Integrates with everything, has changed how we go to market
What do you dislike about the product?
Nothing I can think of. I like it so much we use it all the time. Support is easy
What problems is the product solving and how is that benefiting you?
More awarenss of our GTM
Demandbase is our everyday tool!
What do you like best about the product?
The functionality and ease of use and features.
What do you dislike about the product?
Not much i can think of hoestly. Pretty seamsless.
What problems is the product solving and how is that benefiting you?
Demandbase allows us to quickly develop account lists for advertsing along with the recommended optimizations.
A powerful ABM platform for mature teams — but with a steep learning curve
What do you like best about the product?
Demandbase One is one of the most complete ABM platforms in the market. The quality of intent data and the precision in identifying and prioritizing target accounts are impressive. It helps align marketing and sales around the same goals and provides a clear picture of where to focus efforts. I also appreciate how it integrates well with Salesforce and HubSpot, making it easier to operationalize ABM strategies at scale.
What do you dislike about the product?
The platform can feel overwhelming at first. It takes time, training, and internal alignment to get the most out of it. The interface is not always intuitive, and setting up dashboards or automations can require technical expertise. Pricing is also on the higher side, which makes it more suitable for enterprise-level teams with dedicated resources.
What problems is the product solving and how is that benefiting you?
Demandbase One helps bring focus and alignment between marketing and sales by identifying which accounts are most likely to convert. It solves the challenge of wasted effort on low-intent leads by surfacing the companies that are actively researching or showing buying signals. The platform’s intent data and account insights help us prioritize outreach, personalize campaigns, and measure engagement in a more strategic way. As a result, we’ve been able to improve pipeline quality, shorten sales cycles, and strengthen collaboration across teams.
Holistic Platform with Integrated Solutions
What do you like best about the product?
Demandbase can do it all - for Marketing, Sales, Operations, and more. For advertising, it has unsurpassed multinational reach. And our team is great!
What do you dislike about the product?
Demandbase can do it all! Hah... too much, sometimes. The platform can be a lot to handle with so many features.
What problems is the product solving and how is that benefiting you?
It is allowing our Sales & Marketing organization to be aligned on data and speak the same language with an account-centric approach.
Great platform with great people!
What do you like best about the product?
Allows me to integrate my tools and simply navigate through the platform. It is easy to use, and the staff is even easier to work with. I hope other tools can follow their lead on effectiveness and flexibility.
What do you dislike about the product?
Hard to come up with something I dislike… With technology there are always gaps with time to roll out, but have not experienced anything significant.
What problems is the product solving and how is that benefiting you?
Demandbase is helping me Target specific groups based on demographic and intent based information
Demandbase One Review
What do you like best about the product?
We access Demandbase via our paid media agency, Mediahub. What I appreciate most about the platform is the intent and engagement data it provides for our key accounts.
What do you dislike about the product?
Currently, we are using a very simplified version, but we are interested in expanding its use cases for our team.
What problems is the product solving and how is that benefiting you?
It is solving clarity on intent and engagement data of key accounts
Powerful Platform for Targeting and Data Aggregation
What do you like best about the product?
We utilize Demandbase for advertising deployment to our key target audience and find the platform to be seamless and easy to use.
What do you dislike about the product?
Some of the intent data and visualization can be improved to make it easier to share insights with the sales team around key opportunities.
What problems is the product solving and how is that benefiting you?
Demandbase is helping us solve the identification of key accounts that are showing signs of intent as we look to provide the Sales team with more insights around corporates they should spend more time targeting. It solves the quality vs. quantity challenge.
Insights that Take Us to the Next Level
What do you like best about the product?
Demandbase has empowered us to take insights to the next level. We're especially inmpressed with the Sales Intelligence tool which has enabled our Business Development team to quickly view a snapshot of activity, intent, engagement and more from their accounts.
What do you dislike about the product?
Looking forward to some additional roadmap items that will streamline insights even more.
What problems is the product solving and how is that benefiting you?
It's solving the gap between Sales & Marketing
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