Demandbase
DemandbaseReviews from AWS customer
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It is a very efficient tool, easy to use, that saves a lot of time
What do you like best about the product?
Demandbase One has always delivered the most qualified and accurate email results. I like that they provide a wealth of information about the contacts we're search for, information that can't be found anywhere else.
What do you dislike about the product?
If you could provide me with more mobile phone numbers, I would greatly appreciate it. Also, we can't purchase credits at our discretion when we're a small business or don't want to make large amounts.
What problems is the product solving and how is that benefiting you?
File handling is fast, and the email recovery rate is acceptable. Their support team responds and provide a clear answer within hours, which is fantastic.
Jordan Wainwright review for Rob Cheyne
What do you like best about the product?
The support from Rob Cheyne and his team, the ability to conduct whitespace analysis, and finding contacts.
What do you dislike about the product?
Data isn't always consistent in the sense that in the same time frame, sometimes data will appear and sometimes it will not. There are some interface bugs I've come across, and some issues with customer selection/identification.
What problems is the product solving and how is that benefiting you?
Helps identify contacts at the customer, understand changes in engagement over time, and allows me to target customers as narrowly or broadly as I like.
The best platform to launch into the market
What do you like best about the product?
It provides information about products and services that interest your current or potential customers. I like that it allows us to offer relevant content about company size and industry in real time on our website.
What do you dislike about the product?
Demandbase is a web targeting and optimization platform. I really don't have anything negative to say here, this tool has changed the direction of the company for the better and I'm not aware of any other provide offering this variety of solutions.
What problems is the product solving and how is that benefiting you?
It is a must-have tool if you want to send targeted messages to your audience. We leverage account scoring capabilities to give our teams the ability to prioritize accounts with high sales intent from their target accounts.
Great ABM and Sales Intelligence platform
What do you like best about the product?
Demandbase is a necessary tool for us to kickstart ABM at Postman. We launched the sales intelligence platform for sales, and Demandbase One for marketing, which provided the needed insights of who was coming to our site, which accounts were showing the highest levels of engagement, and which known users we should reach out to. It's also core for us to kick off advertising campaigns.
What do you dislike about the product?
There are a lot of glitches in setting things up: unnecessary duplicate columns, a few bugs that have led to troubleshooting when rolling it out to hundreds of sales people.
What problems is the product solving and how is that benefiting you?
1. lead and account prioritization for sales
2. ABM advertising
3. ABM reporting
4. Account research and looking at anonymous traffic
2. ABM advertising
3. ABM reporting
4. Account research and looking at anonymous traffic
First time user of Demandbase
What do you like best about the product?
Demandbase has been a breeze setting up so far and the implementation went smooth and quickly. The level of insights we can now see with our accounts is much better and we are able to strategize and build more targeted lists for our campaigns and outbound sequences.
What do you dislike about the product?
The price. It's definitely a very expensive platform so it is paramount to have an established ABM program.
What problems is the product solving and how is that benefiting you?
Demandbase is helping us to focus our efforts to the right accounts and to use our advertising dollars efficiently
Demandbase One keeps us aligned and on target as we move toward bigger goals in 2025
What do you like best about the product?
Demandbase One is instrumental in our go-to-market strategy, specifically when it comes to our customer lifecycle. The platform allows us to use data and insights we would otherwise not have to better orchestrate and personalize our approach, leverage what works, focus our intentions, adapt and optimize the work we do and the money we spend. We have an amazing team we work with on the Demandbase side consistently that is dedicated and truly cares -- and is a huge piece of the positive partnership we have with the platform.
I am a fairly new user of Demandbase One and recently completed the trainings - it is AMAZING that those are offered and they really helped me get a general understanding before diving into usage. The platform is intuitive, easy to understand, easy to navigate and customer friendly which I cannot say for other platforms and software we use.
I am a fairly new user of Demandbase One and recently completed the trainings - it is AMAZING that those are offered and they really helped me get a general understanding before diving into usage. The platform is intuitive, easy to understand, easy to navigate and customer friendly which I cannot say for other platforms and software we use.
What do you dislike about the product?
I think the only downside I have seen or potential downside is just that Demandbase One has SO many applications and possibilities that you have to really drill down into what it is that we specifically need and what really helps us big picture RIGHT NOW... we COULD do so much with the platform and future-state, but navigating what actually serves us currently is important.
I wouldn't say it's a dislike... and also plays into the Demandbase team constantly assisting us in guidance and suggestions as they know the ins and outs better than we do and can help navigate.
I wouldn't say it's a dislike... and also plays into the Demandbase team constantly assisting us in guidance and suggestions as they know the ins and outs better than we do and can help navigate.
What problems is the product solving and how is that benefiting you?
Meeting our customers where they are in their journey stages and positioning the right product/offering to them at the right time. We are able to ensure the correct people at the correct companies in the correct phase of the buying process are served what they need to see based on data-driven intelligence gathered and deployed within Demandbase One. This benefits us by allowing us to gain insight and adapt/optimize our approach to make sure our advertising dollars are going where they should be going and allows us to make more informed decisions in EVERY step of our process. We would really be driving blind without Demandbase One.
Digital marketing with Demandbase One
What do you like best about the product?
Demandbase One allowed us to launch our very first ABM programs! Its robust digital marketing and paid media capabilities have significantly boosted our account targeting and engagement rates. The platform's seamless integration and insightful analytics empower us to optimize campaigns effectively, driving impressive ROI.
What do you dislike about the product?
Like any tool, some of its very cool features are out of reach unless we pay top dollar to be in the highest Tiers. Also, it could become a bit more robust in its tech integration options like with LinkedIn, so that we could report of program performance in its entirety.
What problems is the product solving and how is that benefiting you?
Demandbase allows us to find specific accounts within our industry at a large scale and get our advertisements in front of these audiences to build brand recognition, which will eventually allow sales to make in-roads during conversations with future prospects, especially in industries that Ricoh is new to.
Great to get your sales team detailed intent!
What do you like best about the product?
I love the intent data section. I build out keyword lists and then use them against the data that my specific accounts are searching. I love being able to pull up demand base easily throughout my day and using it to gain more detailed insight. It was very easy to use and implement into our current routines.
What do you dislike about the product?
So far, I have not noticed any downsides.
What problems is the product solving and how is that benefiting you?
It is helping to solve the gap between our marketing campaigns and what our clients are specifically searching. We can use demand base to be even more strategic then we already were.
DB is laying the foundation for our growth marketing strategies and should be a game changer
What do you like best about the product?
The technology itself is really impressive, but I believe the way the platform was built is what makes it truly amazing. As marketers, we all know that at the end of the day, other vendors offer similar solutions with intent data, campaign orchestration, etc. What sets DemandBase apart is the way it does all of that. It's easy to use and customize, easy to turn relevant data into actions, and easy to analyze data using specific filters, etc. Overall, DemandBase makes it really easy to pilot a true ABM strategy—without all the 'clunkiness' of other platforms.
What do you dislike about the product?
So far, the only downside is the way we are paying for paid advertising. Without projecting spend for the whole quarter or even the year, we need to keep requesting specific IOs every time we are running out of money. It would be much easier to be able to add a credit card and pay this way, as some of your competitors already do—or at least eliminate the process.
What problems is the product solving and how is that benefiting you?
DB is helping us build a more holistic view of our prospect journey and run targeted campaigns that impact the right organizations. In the near future, we expect to use this to accurately identify new opportunities and move them to Sales.
Great Platform, Even Better Customer Success Team
What do you like best about the product?
I like having the ability to connect all of my marketing and sales tech to DB1. I am able to build prospective audiences, find the right contacts, and push out to said channels. I also like that we have a client team that is incredibly supportive, quick thinking, and willing to roll up his sleeves to help us solve a problem.
What do you dislike about the product?
The one area of opportunity for DB1 is contact data for small to mid-size businesses. Our ICP is a mix of mid-size to Enterprise companies, with an emphasis on diversifying the company size of our client portfolio in 2025. While there are so many great features and benefits to DB1, this gap led us to having to purchase a competitive tool to meet our needs.
When making a case to renew once our contract expires, this will likely become a point of contention again. To some fault of our own, we haven't maximized the tool's abilities but we also haven't can't directly track back a win or revenue to the tool.
When making a case to renew once our contract expires, this will likely become a point of contention again. To some fault of our own, we haven't maximized the tool's abilities but we also haven't can't directly track back a win or revenue to the tool.
What problems is the product solving and how is that benefiting you?
I am able to quickly find and build audiences based on technographics we know our customers use. From there, I can launch a campaign, pushing those contacts directly into my email or ad platform.
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