Demandbase
DemandbaseReviews from AWS customer
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InsideView Enterprise Review
What do you like best about the product?
I have used InsideView for a few years. What I like best is the interface, how easy it integrates into salesforce, and the list building feature. The watchlists are great for receiving alerts
What do you dislike about the product?
I don't like the fact that Inside View does not offer anything that the other databases out there have. The information isn't anything that I couldn't find in another source. Inside View simply makes it easy to find by putting it in one place.
What problems is the product solving and how is that benefiting you?
I use InsideView for prospecting and business development. It solves the problem of company list building and finding prospects to call for my niche market. One of my favorite things about InsideVew is the company information. It is easy to access and is usually fairly accurate.
Recommendations to others considering the product:
It is a great tool for business information such as the number of employees, revenue, business description and list building.
Inside View Power User
What do you like best about the product?
Trending information is so very helpful. I like being able to set up watchlists for customers and prospects and have that information pushed to me. It's also great to be able to see who the primary competitors are for my customers. I also like that it is accessible from within MS Dynamics 365 and a limited subscription is included in every CRM license.
What do you dislike about the product?
Through no fault of InsideView's there aren't always email addresses available.
What problems is the product solving and how is that benefiting you?
InsideView gives me up-to-date information on my customers and prospects. It saves me from leaving CRM to go searching for relevant topics. In the age of the educated buyer, it helps me stay abreast of industry and business changes.
Recommendations to others considering the product:
InsideView is extremely helpful in list building and target marketing. Our sales and marketing departments use it every day, without fail. When I show people the depth of knowledge they receive from the information provided by InsideView they are impressed.
No-Frills, Easy to Use Analytics & Personalization Solution
What do you like best about the product?
The integration directly with Google Analytics is quick and easy to setup, straight out of the box. The onboarding / customer success folks also set you up for success with pre-built custom reports and use-case-specific walkthough of how to setup / apply these reports to your business. The personalization module was also super simple to use and get a campaign up in running in no time.
What do you dislike about the product?
As you would expect, there are definite downsides to the "oversimplification" of any product. I found that it only took a handful of personalization campaigns before we reached a point in which we wanted to get more advanced with our campaign setup / implementation.
What problems is the product solving and how is that benefiting you?
From a business problem perspective, we were trying to solve for the lack of knowledge and insights at the industry / individual company level as well as creating a more personalized, industry-specific website user experience.
Recommendations to others considering the product:
Due to their a la carte or "per module" pricing model, the total cost can add up pretty quickly.
Review on InsideView
What do you like best about the product?
InsideView has a helpful integration with salesforce making information about a company easily accessible
What do you dislike about the product?
The information provided on the company is often wrong/outdated (i.e. company size and headquarters) and the additional functionality like looking for employees is neither intuitive nor up to date
What problems is the product solving and how is that benefiting you?
We use InsideView to provide information about an account
Useful and likely to grow
What do you like best about the product?
I like the ability to target a particular company with better marketing programs that are more tailored for their experience.
What do you dislike about the product?
I wish we could do more down market for smaller prospects.
What problems is the product solving and how is that benefiting you?
When targeting very large customers it is useful to create a unique experience for them. It takes work, but it can be very effective.
Demandbase - The leader in ABM solutions
What do you like best about the product?
Demandbase provides a one stop shop for all your ABM needs. It's a fantastic tool and they have awesome people working there.
What do you dislike about the product?
So far, I have found very little to dislike.
What problems is the product solving and how is that benefiting you?
Helping to transform marketing to individuals to doing full fledged ABM.
Necessity for ABM
What do you like best about the product?
The visibility into website traffic regardless of form submissions is invaluable. Also, having the ability to personalize the website experience n real time is a crucial part of our ABM strategy.
What do you dislike about the product?
The lack of A/B testing within the personalization tool requires an integration with a 3rd party tool such as Optimizely.
What problems is the product solving and how is that benefiting you?
We are able to leverage new data to focus on our ABM strategy.
Not for us
What do you like best about the product?
Having an assigned customer service rep
What do you dislike about the product?
They seem disorganized - multiple, similar requests over multiple weeks, but it seemed like balls were slipping through the cracks between customer success and their engineering team.
Product didn't meet expectations - we were told we'd have the capability to do something that unfortunately the product couldn't deliver on.
Expensive - compared to other options, they seemed on the high-side, and the value realization wasn't there
Product didn't meet expectations - we were told we'd have the capability to do something that unfortunately the product couldn't deliver on.
Expensive - compared to other options, they seemed on the high-side, and the value realization wasn't there
What problems is the product solving and how is that benefiting you?
Account-based marketing with personalization and opportunity scoring
Recommendations to others considering the product:
Make sure you're processes and personnel are in place before even considering DemandBase. We went months without realizing value.
Essential for your Account-Based and Enterprise Marketing Efforts
What do you like best about the product?
Analytics breakdown on the account level to show campaign performances and responses. Scout is a new feature that's continuously being developed and it's shaping up to be an incredibly useful tool for all levels of an organization. Account/Business Development and sales reps use it for a quick snapshot of an account activity history, communications and engaged contacts. Management uses the analytics platform to see an overall campaign response and general engagement.
What do you dislike about the product?
I don't know if I dislike anything about the platform. Maybe what I dislike is that some of the features on the roadmap are still months away.
What problems is the product solving and how is that benefiting you?
The Engagio Analytics platform (most of my experience with the product) solves the visibility issue when trying to report on engagement activities towards one targeted account, or a list of them. When you realize that your B2B marketing strategy needs a better segmentation, you end up tiering your targeted lists according to importance, responsiveness, value, or a combination of these (+many other). Your approach will be segmented as well and your efforts are now trackable and making sense through Engagio.
The PlayMaker is a newer product of Engagio that provides a 360-view on your targeted accounts. The communication that happened, the content consumption, the engaged contacts, the opportunities created, ... etc are all visible in an easy-to-understand way. The company-to-targeted-account involvement is a brilliant idea too. Having the ability to involve multiple stakeholders on your side with multiple personas on the targeted accounts' side has never been easier, more accessible, and scaleable.
The PlayMaker is a newer product of Engagio that provides a 360-view on your targeted accounts. The communication that happened, the content consumption, the engaged contacts, the opportunities created, ... etc are all visible in an easy-to-understand way. The company-to-targeted-account involvement is a brilliant idea too. Having the ability to involve multiple stakeholders on your side with multiple personas on the targeted accounts' side has never been easier, more accessible, and scaleable.
Recommendations to others considering the product:
Go for it! Spend time mapping your CRM and Marketing Automation and prepare for the Engagement Settings thoughtfully. Remember that an activity is different from an engagement.
InsideView Sales research tool
What do you like best about the product?
Easy to use UI. The prominent search bar for easy access to search clients. The information was easy to decipher and pull from. Most of the time the customer info was up to date. It's free
What do you dislike about the product?
Missing a lot of small companies, focus of data is mainly enterprises. The search functionality can be better (ie mispells, spacing, etc.)
What problems is the product solving and how is that benefiting you?
While prospecting can be tedious, InsideView gives you access to all the top enterprises' info - phone number, email address, and sometimes the their titles. This has been a delight when attempting to connect to the right person.
Recommendations to others considering the product:
There are a lot of prospecting tools out there, I would suggest signing up for their trial version and testing the product for a week then make your final decision.
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