Demandbase
DemandbaseReviews from AWS customer
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This has been my best source for almost a decade.
What do you like best about the product?
Efficient and and almost always accurate.
What do you dislike about the product?
Honestly, this is one of the few programs where I've never had a dislike experience.
What problems is the product solving and how is that benefiting you?
Finding the best, and multiple, contacts.
Recommendations to others considering the product:
It's worthy.
Great integration through Salesforce
What do you like best about the product?
The Salesforce integration is my favorite part. I can easily find the right contacts, their emails and phone numbers, right within our Salesforce. It's one less step I have to take when prospecting.
What do you dislike about the product?
Not a whole lot. Data isn't always 100% perfect but there's not much better you can do.
What problems is the product solving and how is that benefiting you?
It helps find contact information for my prospects are various accounts. Great for outreach and follow ups.
Recommendations to others considering the product:
I didn't use their site very often but used the integration into our CRM. I would assume it does but make sure it integrates into the other software you're using.
Global Operation
What do you like best about the product?
Gives a valuable view on accounts, by individuals with their title, on financial information, on news.
You can receive regular nexs by setin up a report
You can receive regular nexs by setin up a report
What do you dislike about the product?
Nothing. All is valuable. The only thing to improve could be the layout but very minor
What problems is the product solving and how is that benefiting you?
Gives a valuable view on accounts, by individuals with their title, on financial information, on news.
You can receive regular nexs by setin up a report
You can receive regular nexs by setin up a report
Recommendations to others considering the product:
Simple and useful
Excellent Source for Contacts not found at other sites
What do you like best about the product?
I have used InsideView for at least 10 years. It's easy to navigate and I can find contacts that are not listed at other similar sites. The company summary is also great, as it gives me in 1 paragraph what the company does, who they're owned by and lists subsidiaries.
What do you dislike about the product?
Multiple entries for the same company can be a bit confusing, as you have to open each instance to identify if it's the actual company you're searching on. If InsideView could better consolidate those multiple listings it would be fantastic.
What problems is the product solving and how is that benefiting you?
Primarily use to review, in a quick, summary format, what the company is all about. As a second use, contacts, contacts, contacts.
Recommendations to others considering the product:
No need to make extensive review of other comparable sites, you will find what you need right here.
Bridges the Gaps in Your Stack to Enable Account Based Everything
What do you like best about the product?
While there's lots of focus in account-based marketing applications to enable lead to account matching, and coordinated plays, campaigns and orchestrations, what I really appreciate about Engagio is the focus on enabling reporting of account-level metrics for ABM. It puts them in pole position as the platform for an ABM program. And yes, the lead to account matching is flawless and the time to value was fairly instantaneous.
What do you dislike about the product?
Some very minor things that would be addressed in the near-term. To get the most out of Engagio you really do need to be on your SFDC game. And, while nobody does this yet, my dream is to be able to manipulate account-level data en masse with Engagio someday!
What problems is the product solving and how is that benefiting you?
Engagio has been the backbone of my ABM program. It's really helped me understand my account-level benchmarks, report on them to my C-suite to prove the value of my and my teams efforts, and get my sales team excited and involved.
Everything I was looking for in ABM software
What do you like best about the product?
I love how easy it is to understand the information presented in the Engagio heatmaps. We get so much out of just being able to roll our information up to the account level and display it this way.
What do you dislike about the product?
The PlayMaker hasn't been that impressive for us. While the tool is certainly improving and has some really great elements if you don't have a similar tool, for us it's pretty much redundant. Our sales team is very comfortable using the HubSpot Sales Pro tools and while I wanted the Play Maker to help us improve transparency between our teams - it ended up being like a glorified checklist.
What problems is the product solving and how is that benefiting you?
We've been able to take our primary accounts and identify engagement and gaps in engagement, gaps in contacts, and even gaps in our data hygiene. We've been able to go back to our sales team and say here's what we have and here's what we're missing. For instance, I can't create a segmented email campaign to different roles if we don't have job title/role information on the contacts.
We've also been able to clean up our contacts and leads in Salesforce with the Lead to Account matching in Engagio. This has been very helpful.
Third, we're now able to identify opportunities by seeing highly engaged accounts to whom we haven't reached out yet.
Of course we can also track the success and increased engagement of accounts through our ABM campaigns over time and see what works and what doesn't.
We've also been able to clean up our contacts and leads in Salesforce with the Lead to Account matching in Engagio. This has been very helpful.
Third, we're now able to identify opportunities by seeing highly engaged accounts to whom we haven't reached out yet.
Of course we can also track the success and increased engagement of accounts through our ABM campaigns over time and see what works and what doesn't.
Recommendations to others considering the product:
I personally think this is the best ABM tool out there if you're looking to get data on contact saturation, engagement, etc. and if you don't have a tool for creating sequences of outreach you'd probably be very happy with the Play Maker. Engagio is constantly making great updates and improving their integrations and they're very active on Slack if that's your jam. I've really enjoyed working with them and they definitely want to help me be successful.
Demandbase brings in leads
What do you like best about the product?
Demandbase is easy to use and brings in quality leads for the sales team. ABM done right.
What do you dislike about the product?
Our leads weren't targeted quite right at first, but that could have been a problem with our tuning.
What problems is the product solving and how is that benefiting you?
The ability to specifically target certain stakeholders at specific kinds of companies. With a small team, it's very hard to do this without outside resources.
Great service, great product
What do you like best about the product?
The team is always responsive and very engaged with your business problems. They helped us a lot throughout the on-boarding period. They keep checking in on a weekly basis even when they are not supposed to. You can really see their client success approach. It's so good that at some point I felt I was being held accountable for not using the dashboards, etc.
What do you dislike about the product?
I think it can be expensive for small companies. You do not have to have a robust marketing and sales teams and operations to find value in their products and services. But it does feel like their pricing structure is for bigger companies and bigger teams.
What problems is the product solving and how is that benefiting you?
The main problem we were trying to solve was improving the marketing targeting efforts. They have this service which can help you target the companies you want on your advertising campaigns. The greatest benefit is that you get greater visualization on the ROI of your marketing efforts, which is one of the main problems of modern marketing.
Recommendations to others considering the product:
If you are following a disciplined Account Based Marketing process, this is a really good companion for it.
Solid Tool for Marketing and Sales Personalization and Account Optimization
What do you like best about the product?
Demandbase has been a critical tool for marketing and sales organizations. Our Marketing Analytics team is able to truly understand how the companies that we are engaged with on deal cycles, are driving revenue through an account-based view of site traffic. Marketing is able to ensure that they are delivering customized website experiences and improving conversions across the funnel. Sales has been able to identify the right individuals to contact within each account and tackle communication head on through highly personalized outreach.
What do you dislike about the product?
Demandbase can get expensive, given the complexity of the product and feature set.
What problems is the product solving and how is that benefiting you?
We are able to spent our critical time accelerating revenue growth through marketing and sales efforts to the accounts that we value the most. Our sales and marketing teams are able to discern great value using Demandbase across the organization.
Recommendations to others considering the product:
Demandbase has been an incredible turnkey solution for turning insights into sales actions. The Demandbase ability to personalize outreach and maximize quality of conversations has been incredible.
Senior Manager, Marketing Campaigns
What do you like best about the product?
The UI is very slick. It seems to be very easy to navigate and the levels of support from what I can tell is unparalleled. The support team is extremely prompt - they are always helpful with answering questions.
What do you dislike about the product?
Security permissions/views are weak. As an early adopter, we are encountering some bugs with integration in our Salesforce database. There is no one-stop shop between analytics and playmaker when it would be easier to combine them into one tool.
What problems is the product solving and how is that benefiting you?
We are launching an ABM strategy and need a few platforms/tech stacks to get us started and coordinate activities with
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