Demandbase
DemandbaseReviews from AWS customer
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Robust software
What do you like best about the product?
HTML customization was a smooth process, great reach of audience
What do you dislike about the product?
Initially gaining access to certain pages of the software were restricted, could have smoother onboarding.
What problems is the product solving and how is that benefiting you?
We were able to target audiences through personalization, which we weren't doing before.
Forms plugin and Google Analytics data augmentation is invaluable
What do you like best about the product?
The ability to pull in "hidden" data about the person and their company in web forms without adding the fields to the form.
What do you dislike about the product?
I dislike the setup of the GA and forms - I wish we could do more of the configuration changes ourselves.
What problems is the product solving and how is that benefiting you?
Augmenting inbound data and web traffic data. We have realized benefits of much better inbound data (so easier lead routing and qualification). We can now do GA reporting on the website that looks at more specific Account level data that is relevant to Account executives.
Recommendations to others considering the product:
Amount of information you want to gather and how frequently those data requirements will change.
Very expensive with poor customer service and reporting
What do you like best about the product?
The personalization tool is great at identifying Enterprise level companies.
What do you dislike about the product?
Demandbase in very expensive, the customer service is lacking, and their reporting is pretty terrible (a simple excel doc).
What problems is the product solving and how is that benefiting you?
We are utilizing their personalization tool to show specific content to B2B prospects at the company level.
Recommendations to others considering the product:
Make sure you do your homework and compare their features to the competition, as you can get more bang for your buck elsewhere.
Good product, but the client services team makes it worth it.
What do you like best about the product?
The best part about demandbase is really our client services team. We had some initial implementation issues with it that took several months to resolve. The issue wasn't actually on Demandbase's end but rather the downstream system, but our client services team did an amazing job of really trying to make it work. I don't think we even spend nearly as much as some of their other customers, but we were getting the royal treatment all along the way and they were fully committed to dedicating the resources and time to getting the issue solved.
What do you dislike about the product?
If there was one thing I could complain about, I think the documentation could be greatly improved. While the client services team dedicated an amazing amount of resources into our implementation, some things could have been more rapidly resolved with more recent/better documentation.
What problems is the product solving and how is that benefiting you?
While we originally purchased Demandbase for web personalization, we've also seen a host of benefits in using it to identify web activity from our customers. This piece of data has been instrumental in some of our business decisions and something we did not intend on using initially.
Great products for B2b marketing
What do you like best about the product?
Conversion solution and Account selection tools provide good insight and intent data for companies
What do you dislike about the product?
lack of communication for support with utilizing and optimizing product
What problems is the product solving and how is that benefiting you?
Honing in an the right accounts to target and using the intent data to penetrate the accounts.
Powerful ABM Platform
What do you like best about the product?
- Audience creation
- Advanced Analytics for measurement
- Consistent product improvements
- Advanced Analytics for measurement
- Consistent product improvements
What do you dislike about the product?
- CSM understanding how to best support our success with multiple products
What problems is the product solving and how is that benefiting you?
Powerful intent data deployed to sales team has allowed us to enter opportunities early in the research process while improving sales velocity.
Can't wait to see the data!
What do you like best about the product?
Since I've taken over the role to lead a new ABM initiative at my company, my CSM & Strategist have been very responsive, patient and helpful. ABM is completely new to my organization so the support and responsiveness of the Demandbase team is vital for this program to be implemented properly.
I've also enjoyed getting to know my contacts on a professional level. They've been so friendly and unpretentious. It's refreshing!
I've also enjoyed getting to know my contacts on a professional level. They've been so friendly and unpretentious. It's refreshing!
What do you dislike about the product?
- I don't recall seeing a high-level timeline of how long it typically takes organizations to get up and running.
- It would be nice to have additional resources/best practices available in the knowledge center to help me figure out how to work with my internal teams most efficiently. The Knowledge Base information is great and my Demandbase contacts have been responsive when I've asked questions, it would just be nice to have more information in the Knowledge Base.
- It would be nice to have additional resources/best practices available in the knowledge center to help me figure out how to work with my internal teams most efficiently. The Knowledge Base information is great and my Demandbase contacts have been responsive when I've asked questions, it would just be nice to have more information in the Knowledge Base.
What problems is the product solving and how is that benefiting you?
We're working on creating a new, much more collaborative relationship between our sales and marketing teams, which we expect will result in higher CLV and increased sales from new clients. Demandbase is the primary platform we're using to administer our newly targeted marketing campaigns supporting the sales team's efforts.
We're still in the implementation stages, so we haven't seen any actual numbers from our activities yet. However, I've seen increased communication and engagement from sales with an air of collaboration - something that previously wasn't a common thing at my company.
We're still in the implementation stages, so we haven't seen any actual numbers from our activities yet. However, I've seen increased communication and engagement from sales with an air of collaboration - something that previously wasn't a common thing at my company.
Good set of tools
What do you like best about the product?
The account management team is very responsive and helpful. On the flip side we've had our accounts team switch 3 times in 7 months.
What do you dislike about the product?
Small add-ons can be expensive. The Eloqua account based scoring add-on is seriously lacking in best practice or how-to guides, and we have seen no value from the product.
What problems is the product solving and how is that benefiting you?
We have been able to reach our target accounts and measure their activity more accurately than before.
Recommendations to others considering the product:
I would recommend looping in all technical, IT, and development resources on sales calls with Demandbase, to ask questions and prevent any snags with implementation.
The best Customer Support Team!
What do you like best about the product?
Demandbase has lots of great tools that are customizable.
The customer success team takes communication seriously and are always willing to get on a call to go over any questions.
The customer success team takes communication seriously and are always willing to get on a call to go over any questions.
What do you dislike about the product?
The only tool I would improve is the ads tool, currently, the user does not have access to update ads, the Demandbase team needs to do the changes.
What problems is the product solving and how is that benefiting you?
Demandbase was the first B2B tool used at my company. We were able to use the customization and personalization and ads options. We also used the sales tool. We were able to personalize our website to verticals.
Variety everywhere
What do you like best about the product?
I like the number of functions you can perform when conducting studies, whether personal or work-related, on a variety of data, and then proceed to combine them in this great app. With its graphing system, it allows us to see all types of data in an orderly manner more easily. It allows you to see results more dynamically and thus, improve them.
What do you dislike about the product?
Its use when downloading data is a bit unfortunate, as the only way is by downloading it in a live Chrome file, when, in reality, there are easier ways to open them.
What problems is the product solving and how is that benefiting you?
I am solving sales problems, as the program helps you with the sales departments and marketing analysis.
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