Demandbase
DemandbaseReviews from AWS customer
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Engagio allows me to find prospects that may have not been discovered by other platforms we use
What do you like best about the product?
Engagio allows me to know what contacts have engaged on our website, how long, and what specifically the prospect and /or customer was looking at. I recommend using Engagio no matter who you are within the demand generation/Sales team.
What do you dislike about the product?
I think that some of the solutions we use such as Demand Base does nearly exactly what you guys are doing, at least in understanding and seeing which new people/prospects have engaged on our site. It almost feels like Demandbase is a bit ahead of the curve in terms of transparency and clarity into how our prospects are engaging on our site.
What problems is the product solving and how is that benefiting you?
Helping prospects further by understanding the true value of how we can help teams reduce their overall risk.
Recommendations to others considering the product:
More intel and transparency into NEW prospects, not prospects that we have sent emails or phone calls to
Great platform
What do you like best about the product?
it is easy to use for tech users, works fast and doesn't glitch too much
What do you dislike about the product?
if you're a not very tech-savvy it can be hard to start at the beginning
What problems is the product solving and how is that benefiting you?
the possibility to have all the softwares in one place.
Recommendations to others considering the product:
It's a good platform to use and I'd recommend it.
Engagio for B2B Startup
What do you like best about the product?
Engagio is really useful for aggregating account-level data. Once we reached an agreement between marketing and sales for the list of accounts we should target, we were able to tier that list and drop it into the ABM scorecard to look at snapshots for account engagement relative to our other prospect lists. We're still early in our ABM implementation so we won't know more of the picture until later in 2019, but Engagio is a crucial component of our account-level reporting.
Also, our customer success manager has been great. She's really responsive and has been a great help with enhancing our implementation and getting me familiarized with the new orchestrator. This seems like it will be a really powerful tool, and one of the things that has already been an improvement is the ability to build smart account lists in Engagio rather than having to sync over from a SFDC report every time.
Also, our customer success manager has been great. She's really responsive and has been a great help with enhancing our implementation and getting me familiarized with the new orchestrator. This seems like it will be a really powerful tool, and one of the things that has already been an improvement is the ability to build smart account lists in Engagio rather than having to sync over from a SFDC report every time.
What do you dislike about the product?
You'll require a higher amount of implementation time to see valuable returns on it. If you have a small marketing team (I'm the only person who owns our marketing tech stack and keeps it running) it may be difficult to dedicate the time that I think is necessary to invest in order to see worthwhile returns. It's important right off the bat to reach an organizational agreement on how you want to score marketing and sales activities to tag accounts with engagement minutes, and whether you want to filter certain account groupings differently than others.
What problems is the product solving and how is that benefiting you?
Engagio really gave us our first unified view of account-level engagement across our target accounts. As we embarked upon an ABM-focused strategy, we were really lacking that level of reporting.
Being able to see all website activity for a given account in a single SFDC dashboard, in addition to marketing/sales engagement minutes, is a useful data point for the SDR team.
Being able to see all website activity for a given account in a single SFDC dashboard, in addition to marketing/sales engagement minutes, is a useful data point for the SDR team.
Great ABM Platform
What do you like best about the product?
I like the ability to create account lists for my sales team and segment them the way we want. It's also great to be able to now see opportunity reporting in the platform.
What do you dislike about the product?
The interface is pretty easy to use but the intricacies of the platform are not very intuitive, for example, understanding the cookie logic.
What problems is the product solving and how is that benefiting you?
We are using Engagio to measure account engagement for our ABM efforts. We've realized the benefit of recognizing which accounts are engaging with our website and sales then being able to reach out to warmer prospects.
Recommendations to others considering the product:
They're doing great!
Account Development
What do you like best about the product?
Finding what my best leads are from engagio as well as where I can prioritize my team
What do you dislike about the product?
Click on stuff and doesnt take me to places I think they'll take me.
What problems is the product solving and how is that benefiting you?
Helps prioritize what accounts I should focus on and where best opportunities lie.
Recommendations to others considering the product:
Not sure
Engagio for customer insights is key!
What do you like best about the product?
I love how you can track who is looking at your website and what they are spending their time researching from a customer perspective.
What do you dislike about the product?
Can't think of anything at the moment outside of anonymous web traffic - no way around this.
What problems is the product solving and how is that benefiting you?
Solving the big question of what is appealing and to whom.
Recommendations to others considering the product:
Engagio is hands down a great insight tool to gather data on customers and prospects and super helpful in understanding what marketing is working and what is not.
Great ABM solution for marketers
What do you like best about the product?
Easily understand how engaged your prospects are, and what content is being viewed
What do you dislike about the product?
As a rep, I find it difficult to understand what's really happening and how healthy/impactful the engagement is.
What problems is the product solving and how is that benefiting you?
Engagio was brought on as a way to help marketing understand the impact their efforts are having on top prospects, as well as help reps identify engaged accounts that they should be focusing on.
Engagio has allowed me to better understand my top prospects, by providing me actionable insights
What do you like best about the product?
Engagio helps you weigh your prospects better to leverage the "Pareto Law" mentality within sales operations.
What do you dislike about the product?
I wish I could create custom reports where I can choose certain prospects for Engagio to update me on regularly vs others. Maybe the capability is there and I couldn't figure it out, in which case, I wish it was more apparent.
What problems is the product solving and how is that benefiting you?
I innovate sales and marketing operations, so it helps my reps to be more effective and efficient with their sales funnel processes.
Engaged with Engagio
What do you like best about the product?
I love having a platform that gives me relevant leads and allows me to set up my prospecting quick and easy.
What do you dislike about the product?
I do not like that some of the data is not accurate with my SF
What problems is the product solving and how is that benefiting you?
It gives me better leads faster which allows me to build more pipeline and close more business.
Really great way to see surging accounts/contacts for selling
What do you like best about the product?
It's helpful with automation to see which accounts to prioritize to get into from a business development perspective. The team uses this to target accounts each week.
What do you dislike about the product?
Sometimes it's reactive rather than proactive and only shows surging accounts after you have already reached out to them.
What problems is the product solving and how is that benefiting you?
The team uses this to accelerate getting into the right accounts from a business development perspective which is very helpful.
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