Demandbase
DemandbaseReviews from AWS customer
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Great Data Provider
What do you like best about the product?
Accuracy of the overall data is far more reliable than our previous provider(ZoomInfo)
What do you dislike about the product?
The InsideView data set needs to be improved. What they can provide on the accuracy front, they severely lack from a quantity standpoint. Also, the Admin tools need a complete overhaul. Having to contact my sales rep or "Success Manager" every time I need to add a user is not the way to do business.
What problems is the product solving and how is that benefiting you?
Gaining direct contact information for prospecting purposes. We have seen a much higher contact rate than ZoomInfo.
Recommendations to others considering the product:
Make sure the tools you purchased are working properly. We had a few difficulties with one of the products, but the support team was able to identify the issue.
Must have tool for sales reps at companies that employ ABM marketing
What do you like best about the product?
Being able to see who is engaging with your website is an absolute must.
What do you dislike about the product?
It's a little confusing to set up, and to toggle between views. It's also hard to set up a search..
What problems is the product solving and how is that benefiting you?
I'm able to see exactly who is coming to our website. I have set up several meetings with people engaged with our company, simply because I knew they were on our website. I wouldn't have known to reach out otherwise.
Recommendations to others considering the product:
make sure you understand exactly how to use the platform, and test adoption with other users. They will need to know if this is something that they can use, and if it's something they will use, in order for it to be worth it for your team.
Insight to key contact's engagement
What do you like best about the product?
To be able to see where and what people are spending time on, is the best information I have gotten as a salesperson. Our team can review and target which contact we shall spend more time and what contents they are interested in. This makes much easier to connect with the right people.
What do you dislike about the product?
More intel and transparency of the prospects, not only prospects that we have sent been in contact
What problems is the product solving and how is that benefiting you?
Spending my time to the right prospect with what they are interested in.
Recommendations to others considering the product:
I recommend it
slow to sync with SFDC
What do you like best about the product?
I do like the reporting functionality that pulls in the visual force pages.
What do you dislike about the product?
I dislike the slowness it takes to sync within the UI to get the new reports to be created.
What problems is the product solving and how is that benefiting you?
Tough sales that we are trying to close we are trying to grab contacts which are engaging which we have not reached out to.
Engagio - Great for Sales Teams!
What do you like best about the product?
Implementing it with our sales team to use data and analytics to smarter in prospecting high value accounts.
What do you dislike about the product?
Sometimes the data is not as detailed. Minor flaw.
What problems is the product solving and how is that benefiting you?
It helps our team develop more meaningful contact with high value accounts. The benefits are allowing us time savings with prospective customers.
Know which accounts to go after
What do you like best about the product?
It's great to see what page of our website users are visiting most often and when.
What do you dislike about the product?
Don't always know who is doing the activity.
What problems is the product solving and how is that benefiting you?
Able to engage new people in companies where our champion has gone dark or left.
Sales Rep using Engagio
What do you like best about the product?
Engagio does a great job providing visibility on prospects/customers that are engaging with your digital properties. I would have never even known prospects were engaging with my company otherwise. This gives me a compelling reason to reach out and understand if they are in a buying cycle.
What do you dislike about the product?
It needs to a little more actionable from a notification perspective. I am sent a weekly PDF of engagement across my accounts but it is a static PDF list that is often forgotten/overlooked.
What problems is the product solving and how is that benefiting you?
As a rep I am solving for driving top of funnel within my accounts to build more pipeline.
Recommendations to others considering the product:
n/a
Great, actionable intelligence
What do you like best about the product?
Seeing who is engaging with my content. Being able to organize prospects by the amount of interest or content they view.
What do you dislike about the product?
GUI is not particularly intuitive. It can be difficult to navigate down to account level and tedious when trying to get reports that match exact criteria you're looking for.
What problems is the product solving and how is that benefiting you?
I am able to prioritize my prospects based on their engagement levels resulting in much more targeted activities and messaging.
Recommendations to others considering the product:
Just try it and you'll be sold!
Good, but not great yet
What do you like best about the product?
Love the insights provided on how people engage in our company, but sometimes those insights are simply unsubscribes. Would be good to have an easy filter for that.
What do you dislike about the product?
The dashboards and reports are a bit cumbersome to navigate and get data from.
What problems is the product solving and how is that benefiting you?
Who is looking at our content and when. What solutions are they researching from our product suite.
Insightful for new engagement
What do you like best about the product?
Automatic weekly emails help keep the platform top of mind. The Sales Force integration is useful for contact tracking. Best part is uncovering newly engaged contacts.
What do you dislike about the product?
The "minutes" scoring method is somewhat ambiguous; the newly engaged contacts are potentially redundant as a result of prior engagement directly with me or a colleague, but when they are actually new it's incredibly insightly
What problems is the product solving and how is that benefiting you?
Finding contacts in organizations I couldn't find elsewhere, including franchise groups, even if only minimal engagement.
Recommendations to others considering the product:
Assess how minutes are accounted for. The data is only as good as the CRM its integrated to!
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