Demandbase
DemandbaseReviews from AWS customer
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Great ABX Platform for enterprise marketing
What do you like best about the product?
AI Agents are transforming how we do work and providing new insights to improve pipeline generation. Helps unify sales and marketing. Provides solutions for complex segment challenges and targeting.
What do you dislike about the product?
Folder system doesn't allow for multi folders to have the same name even though they're in different parent folders.
What problems is the product solving and how is that benefiting you?
Unifying sales and allowing us to solve complex segmentation and targeting challenges.
Great start
What do you like best about the product?
I have only been using Demandbase a short time, but so far I have experienced an intuitive interface and a logical user experience. The insights have been invaluable.
What do you dislike about the product?
As a relatively new user I am still exploring the software.
What problems is the product solving and how is that benefiting you?
Helping me identify journeys of existing and prospect accounts
Cutting edge of next generation advancements in ABM and AI
What do you like best about the product?
Easy to use and gives me the data I need
What do you dislike about the product?
Lots to learn up front, but gets easier.
What problems is the product solving and how is that benefiting you?
Gives us visibility of our accounts
ABM is a strategy and Demandbase is the key
What do you like best about the product?
Demandbase One helps us deliver an ABM strategy at scale. Identifying high intent accounts, nurturing them and passing to Sales.
What do you dislike about the product?
It's not really a dislike, it's more of a learning...connecting Demandbase to your CRM is more complicated than I have thought. You need to ensure that all the experts are in the room to make integration work.
What problems is the product solving and how is that benefiting you?
Identifying the right accounts to contact at the right time.
Flexible and productive platform for marketing and sales
What do you like best about the product?
As a marketing and sales leader, Demandbase has been incredibly useful for both activating marketing and understanding the intent and activity on the website - which dovetails great into the SDR/BDR teams that I've run, where it's incredibly difficult to usually quantify and understand whether the activity that the sales team is doing is yielding the intended results.
Demandbase allows you to be able to achieve both of those aims and get better results all round.
Demandbase allows you to be able to achieve both of those aims and get better results all round.
What do you dislike about the product?
Previously the interface was a bit clunky - but this has changed and I'd recommend definitely doing the integration to your CRM such as Salesforce.
What problems is the product solving and how is that benefiting you?
Figuring out how effective our marketing is - as well as enabling my SDR team to make the most of their outbound activity.
Best for accounts based marketing
What do you like best about the product?
Able to see the complete funnel. And prioritise accounts appropriately.
What do you dislike about the product?
Integration can be complicated without help on the software.
What problems is the product solving and how is that benefiting you?
Intent based accounts and advertising to the right ICP
Great product, innovative and forward thinking which is refreshing when building GTM
What do you like best about the product?
Platform is fantastic, integrations are solid and very user friendly
What do you dislike about the product?
Not a huge amount, interface wasn't the smoothest when I was a user but it's come a long way in the last 5 years!!
What problems is the product solving and how is that benefiting you?
Identifying new prospect accounts and feeding my sales team!
Amazing insights and great team support9
What do you like best about the product?
The integration to other our data and other tech stacks to show a seamless picture of an account
What do you dislike about the product?
Navigation is a clunky and could be more intuitive
What problems is the product solving and how is that benefiting you?
How to bring all sources of intent into one platform to help make clear, insightful decisions - both at tactical and strategy level
Excellent platform with great roadmap
What do you like best about the product?
Datasets are really comprehensive, especially for international businesses. Onboarding was exceptional with so much help for our team.
What do you dislike about the product?
Haven't really experienced anything negative on the platform yet. However, our team hasn't explored all components yet.
What problems is the product solving and how is that benefiting you?
Better targeting for our advertising spend. More comprehensive account research and overlaying of intent data with our 1st party data.
Enabling the ABM GTM strategy
What do you like best about the product?
Customer success team is always responsive and helpful. They try to understand use cases and problems to solve and place their best positioned person to support.
What do you dislike about the product?
The "unknown" data in Europe due to GDPR
What problems is the product solving and how is that benefiting you?
Combining intent data with other dat to ensure you target the whole buying group for an account.
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