Demandbase
DemandbaseReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
1,639 reviews
from
External reviews are not included in the AWS star rating for the product.
We use Demandbase to customize our marketing
What do you like best about the product?
We learn something everyday about our customers from using the Demandbase platform. We are seeing what our target accounts are searching for, reading about and when their web activity is surging.
What do you dislike about the product?
I don't have as much time as I would like to have time to spend in the platform.
What problems is the product solving and how is that benefiting you?
Using Demandbase has helped bring the marketing and sales team onto the same page. Sales feels engaged and see value in the data we are getting from DB and they feel like marketing 'helping them' reach their target accounts.
Great features, still a bit buggy and at times difficult to scale with
What do you like best about the product?
The conversion alerts are great for the sales team, and having a great reach to advertise to our regional account lists. We also like to have the ability to setup lists for different regions or territories so sales reps can leverage the audience platform to be proactive in finding new accounts to go after.
What do you dislike about the product?
There are a decent amount of bugs which can be discouraging to see. Mainly in the audiences with SFDC reports in particular having difficulty. the alternative is to use CSVs, which greatly hinders the ability to be agile with campaigns and programs. There are also bugs occasionally in the advertising, which is where the investment is highest. We still are looking for Demandbase to impliment a retargeting piece to their advertising, which would make their advertising platform as a whole 100% more useful in bringing prospects through the buyer's journey.
What problems is the product solving and how is that benefiting you?
We are using Demandbase to solve account segmentation for the different sales teams across the board, as well as identifying best fit prospects based on website activity and intent data. We've realized that this can help us identify accounts looking at competitors, and that it can be further leveraged for reps to further scope out "hot" leads outside of their ABM lists in their territories.
Recommendations to others considering the product:
They have an expansive feature set so make sure to take a look at each one, and their proven performance in using AI has helped our segmentation greatly. If you are looking to leverage Demandbase globally, make sure they have good reach into those regions.
Good partnership that should go to Greater lengths
What do you like best about the product?
B2B Account identification to granular level with multiple classifications. Personalized Content delivery based on the account identification. Opportunity to upgrade the account list for targeting or personalization on a periodical basis to be in sync with the organizational decisions and strategies.
What do you dislike about the product?
Rolling up of Target Accounts into their respective Geography or Regional buckets is still to be improved. Personal/ISP Visitor issue definitely has to be tackled. The customer success or service teams really have to be extremely proactive as well as reactive to the customer's expectations, concerns, issues and most importantly, the queries. The process of updating the accounts for targeting should be made more convenient for the customers rather than expecting the customers themselves to do their due diligence. Updates for integration with other tools should be done proactively.
What problems is the product solving and how is that benefiting you?
B2B Account Identification based on priorities; Segregating quality traffic from the overall traffic on the website based on IP address; better reporting & analysis, Campaign ROI, Strategy, Execution, Benchmarking & Optimization; Determining the proportion of Personal/ISP Visitors to drive sales and marketing; Attribution the website success based on the account identification; Integration with Analytics Environments.
Recommendations to others considering the product:
Demandbase will not reach out to customers and makes sales for you. It only offers a new approach to marketing in a B2B business model. The rest of the job is up to you. However, Demandbase allows you to target the accounts that are in need so that you can have a higher probability of closing sales and increasing profits.
Good intentions, but going through growing pains, redundancy and lack of QC in processes.
What do you like best about the product?
ABM approach in general. Cooperation in trying to reach niche audience.
What do you dislike about the product?
Lack of clarity in processes, lack of communication in changes to platform, lack of platform training, lack of transparency in metrics.
What problems is the product solving and how is that benefiting you?
Reaching niche audiences in a more targeted approach.
One of Top Firmographic Data Vendors
What do you like best about the product?
Demandbase offers many helpful firmographic data services which are essential to our account based marketing strategy:
- Firmographic data in analytics
- Firmographic data for personalization
- Firmographic data for form enrichment
- Personalized ads across their network of white-labeled sites
They also provide many analytics capabilities within their own platform, where you can help identify new accounts to target as well as measure the lift from account based marketing activities.
- Firmographic data in analytics
- Firmographic data for personalization
- Firmographic data for form enrichment
- Personalized ads across their network of white-labeled sites
They also provide many analytics capabilities within their own platform, where you can help identify new accounts to target as well as measure the lift from account based marketing activities.
What do you dislike about the product?
Demandbase definitely comes at a higher cost than others vendors in the space, but they also provide superior quality
What problems is the product solving and how is that benefiting you?
Demandbase is a key component of our account based marketing efforts, from targeting and advertising, to personalization and analytics.
We do a lot of website personalization on our site (powered by Optimizely of course) and use the data from Demandbase to personalize the website experience for our customers and visitors based on vertical, company size, company name, and other firmographic data.
We are then able to analyze account activity by pushing the data into Google Analytics and creating automated reports for our Sales team so that they can see how their accounts are behaving on our site, and what content resonates the most with their target prospects.
We also use Demandbase's advertising product for our top accounts, providing 1-1 personalized ads using their dynamic HTML5 ads that are personalized for each company.
We do a lot of website personalization on our site (powered by Optimizely of course) and use the data from Demandbase to personalize the website experience for our customers and visitors based on vertical, company size, company name, and other firmographic data.
We are then able to analyze account activity by pushing the data into Google Analytics and creating automated reports for our Sales team so that they can see how their accounts are behaving on our site, and what content resonates the most with their target prospects.
We also use Demandbase's advertising product for our top accounts, providing 1-1 personalized ads using their dynamic HTML5 ads that are personalized for each company.
Great tool for showing ROI for your ABM program
What do you like best about the product?
The reporting, the account selector and the Google Analytics plugin
What do you dislike about the product?
Expensive CPM compared to other display vendors, but the targeting is precise so its wroth it
What problems is the product solving and how is that benefiting you?
ABM, identifying accounts that visit our website, upsell campaigns
Good for knowing the companies visiting your website
What do you like best about the product?
I like the Google Analytics plug in. Integrates firmographic data into all the standard Google Analytics reports.
What do you dislike about the product?
Would be nice if the API ping wasn't itself set up as an event in GA. This artificially inflates the event numbers. Also, would be nice if there were a smaller percentage of anonymous/unidentified companies.
What problems is the product solving and how is that benefiting you?
DemandBase has helped us improve our reporting to clients and give them insights on companies that they can use for business development and lead generation.
Slow start - but excited for next steps
What do you like best about the product?
Demandbase has shown us a lot of insight about how companies interact with our website and who is showing intent. The customer service team is also diligent about following up and trying to move the ball forward.
What do you dislike about the product?
We may have jumped into this platform before we were ready. Our team wasn't very knowledgeable about ABM before kicking off, and we should have taken a year or so to lay the groundwork and get ready.
What problems is the product solving and how is that benefiting you?
We're finally ready to run our first ad campaign, so I think we'll have a better idea of this in a few months!
Recommendations to others considering the product:
This is a great platform for taking your ABM plan to the next level, but be sure to have the groundwork laid out ahead of time so that you are ready to start implementing the platform.
Requirement for any successful ABM campaign
What do you like best about the product?
Demandbase is a GREAT tool not just for us Marketing folks but also for the Sales organization. It has helped us align goals and breakdown silo's between Marketing and Sales orgnization just by its ability to show immediate results and activity to the Sales team. Thats just benefits from the Audience platform!
What do you dislike about the product?
We are an enterpise level organization with a lot of older data systems and platforms. The biggest negative is the lack of integration with the Microsoft suite of products, such as Dynamics, Teams, and Flows.
What problems is the product solving and how is that benefiting you?
Breaking down barriers between Sales and Marketing. Giving actionable insights directly into Sales hands every single day.
Recommendations to others considering the product:
If you're looking for a platform whole intelligence and advertising ABM platform, look no further than Demandbase.
A good tool as long as you have a specific use case in mind. Can be difficult to implment
What do you like best about the product?
The amount of data the tool can provide your team is incredible. It eliminates the need to wait for accounts to "raise their hand" and allows you to move more swiftly, IF and it's a big "if" you can operationalize it. They have good people on their team to help you understand the tool and provide additional information, but they were still figuring out how their integrations with popular tools like Salesforce would work.
What do you dislike about the product?
Integrations with Salesforce and Pardot are lacking, documentation is poor and implementation is very difficult. No easy way to view and report information. A key issue to consider is that you must work closely with your Sales team if you hope to have this product be a success in your organization. This isn't a "marketing" tool, it's an organization wide ABM tool and has to be thought of in that way. While they are willing to help with implementation, they were clearly not sure exactly how they wanted their buyers to utilize their tool. Taking the data that they provide and simply getting it into an email marketing campaign was very difficult.
What problems is the product solving and how is that benefiting you?
Demandbase most certainly can solve issues for certain organizations. I would personally only recommend that a mature marketing organization that has a good relationship with their Sales side of the organization utilize it.
Recommendations to others considering the product:
You need to determine a specific way you are going to use the information that will be provide and determine how you will operationalize it. The information is there, but it can be very difficult to put it into your standard marketing automation process.
showing 1,161 - 1,170