Demandbase
DemandbaseReviews from AWS customer
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Demandbase is a great ABM tool
What do you like best about the product?
We have been using Demandbase for the analytics tool for some time - mostly as a way of tracking which accounts have been engaging with our content on our website. It's a fantastic tool to help us identify which of our accounts have been visiting our website during our social media campaigns and also which accounts have been 'uplifted' which enables us to focus our marketing efforts on those accounts which have greater intent.
We recently started using the advertising module as well with a podcast that the firm has produced so I'm excited to see the results.
We recently started using the advertising module as well with a podcast that the firm has produced so I'm excited to see the results.
What do you dislike about the product?
Nothing, I find the user experience great and we have great account managers.
What problems is the product solving and how is that benefiting you?
Helping to identify which of our key clients are most engaging with our brand and which pages on the website (thought leadership, service pages etc) they are most engaging with.
Supportive in our new campaign launch!
What do you like best about the product?
Really supportive team, that helped us roll out our new podcast. Assisting with campaign roll out and specific targeting and regular updates.
What do you dislike about the product?
Nothing so far, there is a lot of information that I still need to get through at try different components of demandbase
What problems is the product solving and how is that benefiting you?
audience targeting
reporting in a more digestible format
reporting in a more digestible format
demandbase and ABM
What do you like best about the product?
it shows intent data and signals. ease of use.
What do you dislike about the product?
reporting. monitoring more accounts at the same time
What problems is the product solving and how is that benefiting you?
It provides visibility of the targeted accounts.It shows intent and makes it easier to work with sales.
Great ABM tool for professionals
What do you like best about the product?
Reporting metrics are great and especially that they are automated.
What do you dislike about the product?
Inability to send scheduled reports and sometimes data hygiene issues
What problems is the product solving and how is that benefiting you?
getting a list of domains and/or people for us to target
Powerful go-to-market ABM platform
What do you like best about the product?
Deep insights into company engagement seamlessly linked to multiple sales and marketing platforms
What do you dislike about the product?
Could be better at bringing the right information to end users, especially sales with low adoption of the platform. AI features appear to be addressing this however
What problems is the product solving and how is that benefiting you?
Wasted resources on targeting the wrong accounts and the wrong time. Platform is being used as the basis to drive account based GTM approach in the business
It gives as all the insights we are looking for
What do you like best about the product?
It helps us know what's happening in accounts we are monitoring, but also discover other accounts with current activity or intent that we weren't focusing on
What do you dislike about the product?
Some times customisation can get complex
What problems is the product solving and how is that benefiting you?
Identifying intent. We are able to know what's happening in certain accounts
Good product
What do you like best about the product?
Great interface and it's easy to use. I like how you can quickly make your own reports
What do you dislike about the product?
Sometimes it can be slow to use and you do need training to be able to use the platform.
What problems is the product solving and how is that benefiting you?
We are a able to target our key account using another channel with live reporting
Demandbase review - customer for over a year
What do you like best about the product?
The advertising platform for targeted campaigns
What do you dislike about the product?
I haven't had any dislikes, I will look forward to seeing the new AI integrations
What problems is the product solving and how is that benefiting you?
Finding companies with high intent and targeting them with relevant content / messaging
Digital Advertising
What do you like best about the product?
Vast amount of data that can be difficult to find
What do you dislike about the product?
Too many dashboards, would be great to see all insight in one place
What problems is the product solving and how is that benefiting you?
Identifying accounts with high intent and engagement
A market leading tool to gain hard to reach and collate data.
What do you like best about the product?
The ability to curate target client list and see insights around paid campaign activity, engagement with core content and overall account engagement growth
What do you dislike about the product?
The interface for occasional users is not the easiest.
What problems is the product solving and how is that benefiting you?
Our market is constantly evolving and the need to remain agile around client needs and drivers is critically important.The tool allows us real-time insights without needing to deploy new tools and technology all of the time.
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