GTM Buddy
GTM BuddyReviews from AWS customer
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GTM Buddy wins where most others, in this category, fail - Sales adoption
What do you like best about the product?
Sales enablement is challenging for many reasons. GTM Buddy has managed to demand attention from both our Sales teams and is proving to be an excellent tool for PMMs to help enable them right info at the right time.
Sellers don’t need to switch from their existing tools as GTM Buddy provides buyer-centric content in their Outlook, calendar, or Hubspot. Our sellers are better prepared for meetings by reviewing relevant content based on the opportunity stage, buyer persona, industry, and competitors involved. Finally, sellers can focus their time and effort on closing deals by accessing information when they need it and saving time by not building new content. Our Sales team loves the list of name drops that they can do with every deal. The content, by the way, is auto-indexed and avoids the tagging/organizing nightmare for the enablement teams.
Sellers don’t need to switch from their existing tools as GTM Buddy provides buyer-centric content in their Outlook, calendar, or Hubspot. Our sellers are better prepared for meetings by reviewing relevant content based on the opportunity stage, buyer persona, industry, and competitors involved. Finally, sellers can focus their time and effort on closing deals by accessing information when they need it and saving time by not building new content. Our Sales team loves the list of name drops that they can do with every deal. The content, by the way, is auto-indexed and avoids the tagging/organizing nightmare for the enablement teams.
What do you dislike about the product?
Not much. GTM buddy is an ambitious team with a good pace of delivery on features/ updates, etc.
What problems is the product solving and how is that benefiting you?
1. Contextual Content + Client References + Talk Tracks/ Objections
2. Helps enablement team manage content better + Visibiity on document usage/ built-in feedback loop and more.
2. Helps enablement team manage content better + Visibiity on document usage/ built-in feedback loop and more.
If I have to sum up GTM Buddy in three words - Auto-Organize, Ease of Discovery, Collaboration.
What do you like best about the product?
Even though I’ve used Showpad and other sales enablement tools in the past, I find GTM Buddy much more effective because it integrates with a seller’s workflow. In other words, it’s simpler to use. A document doesn’t have to be tagged by an enabler.GTM Buddy is a one-stop-shop for all our content needs, including blogs, FAQs, competitive pages, and YouTube/Vimeo videos. We love that GTM Buddy content is always available to sellers, no matter where they are - whether it’s in email, CRM, or a social network like LinkedIn. We came to the decision to buy the product due to its AI-powered Content Recommendations. It’s a feature that’s unique to GTM Buddy and has helped our reps find and share content more efficiently. Content that was previously unused or unexplored is now being used as an enabler.
What do you dislike about the product?
Some features and functionalities can drive greater value for bigger/more mature sales organizations.
What problems is the product solving and how is that benefiting you?
There was a huge gap between the content that the Marketing team was producing versus the content that sellers needed. In order to bridge this gap, GTM Buddy provided an interface for sellers and marketers to communicate and give feedback. With this information combined with prospect engagement on shared content, we were able to understand which content was effective and which wasn’t.
Great product to enable salespeople
What do you like best about the product?
GTM Buddy closes the gap between marketing and Sales. Loading up all the collateral in one place has increased accessibility. The availability of elastic search is terrific since one doesn't necessarily have to know what they're looking for. Typing in a keyword is enough. That coupled with directly integrating the material in emails, tracking open rates, engagement, etc. is killer
What do you dislike about the product?
Not much. There are some gaps since the product is new but the team is extremely proactive and actively work on feedback to quickly fix any niggles
What problems is the product solving and how is that benefiting you?
Enabling the sales team with more information, better accessibility. The immediate short term benefit we've seen is the drastic reduction is research time and time spent on internal legwork
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