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Reviews from AWS customer

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10,016 reviews
from and

External reviews are not included in the AWS star rating for the product.


    Nicholas F.

Easy to adapt CRM

  • November 13, 2018
  • Review provided by G2

What do you like best about the product?
For me I like that HubSpot does everything they can to make sure their customers understand how to use their product. The best scenario I can think of is when I was first trying to build a report and our lovely account support manager Leah not only walked me through how to build a report but also went in a built it for us. I am also a huge fan of the live chat tool and am patiently awaiting the arrival of newer reporting measures. Finally HubSpot's ability to constantly change and improve is amazing, I know some people are not huge fans of this however they (in a way) force you to adapt to new technology and new ways of doing things and being a new marketer it's helps keep my creativity going.
What do you dislike about the product?
My only dislike and I'm only doing this because it's required, is the lack of deeper reporting measures. I know HubSpot must be working on this and have yet to announce it but from all the information that can be gathered via a form, landing page, CTA, live chat I feel like when you are looking to pull specific information on a topic it can be difficult to know exactly how to extrapolate.
What problems is the product solving and how is that benefiting you?
Although I was not here for the inception of our HubSpot account I have seen its development and implementation throughout the office and I must say to overall reception from the rollout was very positive. We have somewhere north of 25 users and they are split between marketing, sales and business development rolls all working in different areas of the product. Sales benefits a lot from the email templates and the sequence tools, it allows them to not miss out on an opportunity. Our Business Development team has only just begun to unlock the full potential of Deals. The highest users of HubSpot though is the Marketing team, we use it for the majority of our days and have implemented major product campaigns, blog posts, specific reporting measures.
Recommendations to others considering the product:
It is a great product from a company that truly wants to change the way Sales and Marketers do their jobs for the betterment of the consumer.


    Ky S.

Simple to use interface, sometime too simple at times

  • November 13, 2018
  • Review provided by G2

What do you like best about the product?
The campaign tool is an easy way to see various tools working together to drive a goal. I like how there are multiple ways to do something so you can find the right way that works for your business. The interface is easy to use and easy to understand.
What do you dislike about the product?
The simple interface can be limiting at times. A theme that will appear in these reviews is Customization. There are a lot of instances where I want to be able to take over the process further. This is most apparent in the Reporting feature. There are so many limits to how I can build parameters into reports. Often times I find myself exporting CSV data and creating reports outside of Hubspot. I understand the need for simplicity, but being able to do better multivariate analysis would be ideal. Specifically, how are each email subscription type performing? How are campaigns performing compared to each other on a deeper level than 7 prechosen attributes?
What problems is the product solving and how is that benefiting you?
We are automating our emails, A/B testing, campaigns, etc. Being able to plan these in advance and then build our future plans on how the current automation is working is very valuable.


    Education Management

Inbound Marketing Captures Data and Converts to KPIs

  • November 09, 2018
  • Review provided by G2

What do you like best about the product?
HubSpot is the pioneering lead of inbound marketing! Consequently, they do an exceptional job of collecting customer data. Once active the dashboard become a critical part of one's day as a marketer. It allows one to start to connect the dots between the inbound campaigns and the actual customers who respond. In addition, HubSpot offers additional marketing automation solutions that one can plug into that allows marketers a complete understanding of their interactions with their audience.
What do you dislike about the product?
HubSpot is a fantastic company, but the problem is vendor lock. Once you become a customer, it becomes very difficult to leave or export one's data to 3rd parties without HubSpot throwing up a lot of road blocks. HubSpot makes it easy to join, but very difficult to leave. One should think twice if committed to traditional forms of marketing (which are still very important). If so, you will have a difficult time integrating such efforts with HubSpot.
What problems is the product solving and how is that benefiting you?
I had a couple clients who are sold on the idea of HubSpot's inbound marketing philosophy. They wanted a turn-key solution and as a result we invested in HubSpot and found a good home. Great company with a lot of valuable customer support. The marketing library is incredible as it is loaded with an endless amount of free, up-to-date reports on industry trends and best practices.
Recommendations to others considering the product:
HubSpot is an incredible company, but the issue of vendor lock is real. Be careful about committing if you are still going to leverage traditional marketing channels.


    Jennifer H.

Hubspot offers great integrations and features, I highly recommend it

  • November 07, 2018
  • Review provided by G2

What do you like best about the product?
I love that hubspot helps me keep track of my customers and their information. I love that it connects directly to my email. I like that it gives my other coworkers access to my emails. They can still be included and in the know of whats going on.
What do you dislike about the product?
Every morning when I login, it tells me its the wrong information but its is the right information. I just have to click login again and then it lets me in.
What problems is the product solving and how is that benefiting you?
Keeping track of peoples information. It auto logs the email address I come in contact with. It make its really easy to just add their name and number and save it in file. I don't have to worry about keeping track of emails and numbers because hubspot does it all for me. Its so nice.
Recommendations to others considering the product:
make sure you connect it to your email to make things easier.


    Stephanie S.

All in one solution for small and medium sized businesses

  • November 05, 2018
  • Review provided by G2

What do you like best about the product?
Hubspot helps us streamline our marketing efforts within one tool. In Hubspot, we track our lead to customer journey, client communication, and utilize smart lists. We also build our LPs, emails, lead flows, and workflows. Hubspot is also capable of managing a blog and social media posts. Their design tools include a simple drag and drop editor as well as supports complex HTML. The user interface is easy to navigate and their customer service is responsive.
What do you dislike about the product?
Site navigation has changed a few times in the last couple of years, so keep in mind there may be a learning curve with the platform updates. Also, there are some limitations to RSS that may restrict personalization and design elements. However, Hubspot does update the features quite regularly, so hopefully, this will be improved in the future.
What problems is the product solving and how is that benefiting you?
Our agency has three brands specializing in advertising, digital marketing, and web solutions. With all three brands using Hubspot, we’re able to employ smart lists, workflows, and customized contact properties to properly communicate to our prospects so that we can best meet their needs based on their actions.
Recommendations to others considering the product:
If you are looking for one platform that your sales and marketing teams can use in conjunction this is a good choice.


    Brad M.

It's good for what it is. It's not Salesforce. It can't be. But it's good for what it is.

  • November 01, 2018
  • Review provided by G2

What do you like best about the product?
Histories of property changes on any record are simple, straightforward, and easily accessible. There is never a question of how your data is changed over by time, or who and what.

Most integrations are easy to connect, intuitive to use, and fairly robust in their functionality.

Support is fantastic. They have a lot of product to support, and while they don't always get it right, you get a transparent experience. You speak to humans who understand the pains you're going through, what you're trying to accomplish, and what blockers exist in the way. They are leagues beyond most software support teams I've ever worked with.
What do you dislike about the product?
I'm a Salesforce administrator. I'm used to that ecosystem. Shifting to the HubSpot ecosystem requires getting creative. While you're used to a virtually-unlimited schema in Salesforce, HubSpot essentially has four objects in its model; those objects speak to their analogs, and only their analogs, in Salesforce.

Getting HubSpot talking to all the places in Salesforce you need to is often an exercise in doing all the necessary data manipulation in Salesforce, and getting it to a place where the connector can see it.

This would be a manageable-enough task if HubSpot had the full set of data manipulation functions other tools had.

Want to timestamp something? Good luck - you can't create a datetime property unless your dev team does so via the API.

Want to multiply a property by 2 in a HubSpot workflow? The functionality does not exist.

Text parsing beyond a contains function? You won't find any.

Date literals? These do not exist.

The end result is a dissatisfying set of Hobson's choices when it comes to taking any data, and translating it into other ways the business needs to use it. As far as in-app DML is concerned, you have very little flexibility.

HubSpot is not a viable tool for larger-sized enterprises without significant customization through HubSpot's extremely robust APIs. If you do not have development resources in your org, there is a very painful ceiling to what you can do with data.
What problems is the product solving and how is that benefiting you?
HubSpot essentially acts as a layer for our BI tools, between our in-app products and Salesforce, with a pinch of automated emailing in between. Its analytics are invaluable to our process, and most of the properties from the analytics package are mapped to external tools for further analysis and/or automation.


    Computer Software

Hubspot? A Salesman's Best Friend!

  • October 13, 2018
  • Review provided by G2

What do you like best about the product?
Workflow and Sequence automation. A tool should enhance your abilities within your profession. As any salesman would say, time is money, and any good sales representative NEVER has enough time. That's where HubSpot's automation tools come into play. Enrolling contacts in sequences and onboarding workflows allows the rep to spend their time doing what they do best: selling, while HubSpot takes care of the rest.
What do you dislike about the product?
It can be buggy at times. Thankfully, HubSpot provides superb support. Whenever there's been an issue, a quick chat/email would get things resolved promptly. Even with product-wide issues, Hubspot's status page (https://status.hubspot.com/) is quickly updated to ensure that all of their customers are actively aware of any pressing matters.
What problems is the product solving and how is that benefiting you?
I am a Sales Team manager. My number one priority is that my team is not only able to obtain inbound leads, but maintain proper follow up. With HubSpot, I can trust my team has all the tools they need to track their personal leads and provide them the proper follow up they deserve.
Recommendations to others considering the product:
Spend time using their Learning Center resources and examining YouTube videos. It may be "easiest" to just use the basics and "wing it" from there, but where HubSpot really shines is in an in-depth understanding of its various features and how they synergize with each other.


    E-Learning

Okay-ish

  • September 28, 2018
  • Review provided by G2

What do you like best about the product?
Hubspot is pretty good at organizing people and making sure that it is easy to find people. Lots of cool templates and articles popping up frequently.
What do you dislike about the product?
I don't like how Hubspot isn't efficient in presenting meaningful analytic data. The data is very low quality and something I could create on my own in Excel.
What problems is the product solving and how is that benefiting you?
Sales Prospecting and doing market research. It is useful to be able to look at properties from an outbound touch (time, location) and then improve upon it by using a formula. This guides outreach strategies. Hubspot is also very good for managing pipeline and showing different deal stages in a way that is very comprehensive and easy for anyone to understand. Deal stages are customizable and clearly laid out making understanding pipeline a simple process.
Recommendations to others considering the product:
If this is someone's first time with a CRM, I would highly recommend it. That being said, it is a little overpriced.


    Shaun S.

Expensive But Great Features

  • July 31, 2018
  • Review provided by G2

What do you like best about the product?
Having created the first CRM system for our company through Hubspot, I have found that the large amount of features and customisable options has made the whole process simple.

Being able to create your own customisable fields has been a life-saver and a game changer for setting up a CRM ecosystem.
What do you dislike about the product?
To gain the full functionality of the Hubspot suite is prohibitively expensive for a SME.

However, there are workarounds and enough links to third-party systems that help mitigate this.
What problems is the product solving and how is that benefiting you?
Previously my company had no central database for customer data, so installing Hubspot in our day to day work flow has been game changing.
Recommendations to others considering the product:
Go for it. The content management features are superb and really easy to use. We will never go back to not having a customer contact CRM. It has proven to be invaluable.


    Kanad M.

Awesome CRM tool for visual representation of sales activities

  • July 30, 2018
  • Review provided by G2

What do you like best about the product?
I really like the way we could customize the sales funnel and add the stages we follow while reaching out to prospects.
The mobile app is another best thing about HubSpot, the app makes it very easy to record and update information in the system.
What do you dislike about the product?
Nothing specific. It has sales analytics packages that I would like to have someday but for now, I really like the way it represents the sales pipeline
What problems is the product solving and how is that benefiting you?
We have sales teams in India and the US and we reach out to customers all around the globe for process improvement. For a small team like ours Hubspot is the perfect solution to generate weekly MIS reports and see the effectiveness of our campaigns.