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One of the best Customer Engagement platform I've ever used
What do you like best about the product?
Two words, "Customer Journeys". Way too easy to understand and set-up. The best in industry. One platform for almost every engagement step.
What do you dislike about the product?
Reporting platform can be improved a lot. Customized reports is something that's missing.
What problems is the product solving and how is that benefiting you?
Marketing automation is what we wanted and we got. Everything at one place, WebEngage.
Simple, Powerful and KPI oriented
What do you like best about the product?
1. Journeys is a great tool and really easy to use and setup for the marketers. It can be really helpful when solving for important business flows.
2. Support team is always proactive and ready to help with new campaign ideas and improve the existing ones.
2. Support team is always proactive and ready to help with new campaign ideas and improve the existing ones.
What do you dislike about the product?
1. Reporting could be much better.
2. Introduction of actionable funnels would be great.
3. Every screen view should be downloadable.
2. Introduction of actionable funnels would be great.
3. Every screen view should be downloadable.
What problems is the product solving and how is that benefiting you?
1. User Retention Rates and Repeat Purchases
2. Targeting and engaging users at integral leakages and drop-off points.
The tool has helped a great deal in recovering the abandoned carts and add to the revenue while keeping the CAC under control.
2. Targeting and engaging users at integral leakages and drop-off points.
The tool has helped a great deal in recovering the abandoned carts and add to the revenue while keeping the CAC under control.
One platform for all customer communication needs resulting in better engagement & retention rates.
What do you like best about the product?
Webenage is a powerful tool providing host of features for marketing, analytics and product use-cases. Things that impresses are:
1. Webengage Journeys are definitely a delight! It empowers us to reach our users across their lifecycles and communicate with them in hyper personalised ways. The tool provides lots of flexibilities and covers most of the advances use cases.
2. User segmentation - Provides multiple ways to segment & target users across all channels.
3. Unmatched support - Webengage support team is always accessible and our customer success manager has been always there when needed.
1. Webengage Journeys are definitely a delight! It empowers us to reach our users across their lifecycles and communicate with them in hyper personalised ways. The tool provides lots of flexibilities and covers most of the advances use cases.
2. User segmentation - Provides multiple ways to segment & target users across all channels.
3. Unmatched support - Webengage support team is always accessible and our customer success manager has been always there when needed.
What do you dislike about the product?
- There is a lot of room for improvement in analytics. Many features in terms of analytics still lack.
- Speed of certain dashboards is also slow and can be improved.
- Segmentation with events based filtering take quite a time to brew.
- Does not allow sending emails to users who have not signed up on platform.
- Speed of certain dashboards is also slow and can be improved.
- Segmentation with events based filtering take quite a time to brew.
- Does not allow sending emails to users who have not signed up on platform.
What problems is the product solving and how is that benefiting you?
We are using Webengage for multiple product & business use cases that have directly translated in growth in our KPIs. Few of them are:
1. Nurturing new users - Personalised communication strategies for newly signed up users to enable product discovery
2. Re-activating inactive users - Automated communications that helped us reduce churn rates
3. Improving conversion rates - Used journeys to send personalised communications in time via different channels
1. Nurturing new users - Personalised communication strategies for newly signed up users to enable product discovery
2. Re-activating inactive users - Automated communications that helped us reduce churn rates
3. Improving conversion rates - Used journeys to send personalised communications in time via different channels
Recommendations to others considering the product:
Webengage is really a powerful tool to address multiple business and product needs. I would recommend this tool to all companies who need an automation tool out of box.
Engagement made easy!
What do you like best about the product?
1. Ease of segmenting the users basis different attributes
2. Low reliance on tech once the integration is done.
3. Webengage gives you a lot of flexibility to play with communication/engagement using their journey module & can help you in deriving key insights
2. Low reliance on tech once the integration is done.
3. Webengage gives you a lot of flexibility to play with communication/engagement using their journey module & can help you in deriving key insights
What do you dislike about the product?
1. The analytics & reporting engine of the webengage is atleast 2-3 years behind. Pulling data for the purpose of the analysis is not easy & you need to take help of the support team to get basic data.
2. Survey module is very basic. Doesn't work properly on the mobile site. Links that you add as part of message are not clickable & you can't create integrated journeys with them which is quite bad for a marketing automation tool!
3. Funnel module is poorly built. You can analyze only one funnel at a time
4. In-app notifications are very slow even with the latest sdk integration
2. Survey module is very basic. Doesn't work properly on the mobile site. Links that you add as part of message are not clickable & you can't create integrated journeys with them which is quite bad for a marketing automation tool!
3. Funnel module is poorly built. You can analyze only one funnel at a time
4. In-app notifications are very slow even with the latest sdk integration
What problems is the product solving and how is that benefiting you?
1. We are trying to optimize our sales funnel using marketing automation engine of webengage. It has helped us a lot in creating interactive journeys & nudge users towards their milestones.
2. Targeting users basis their behaviour & interaction with the platform has become much easier
3. Near zero product maintenance
2. Targeting users basis their behaviour & interaction with the platform has become much easier
3. Near zero product maintenance
Good for running campaigns bad at reporting
What do you like best about the product?
I like the automated journeys feature, easy stop and start tracking of the events and easy integration with the third party products.
What do you dislike about the product?
Dashboard is too slow and we face a lot of technical setbacks at their end with affects our campaigns. Also the reporting and analysis aspect is lacking in the tool. Have to do a lot of manual calculations.
What problems is the product solving and how is that benefiting you?
We are solving cross channel communication with webengage and able to reach out efficiently to our dropped out customers with better segmentation.
Recommendations to others considering the product:
You need to be very analytically strong and have a deep understanding of user flow on your product.
A complete solution for your marketing automation needs
What do you like best about the product?
The best part of Webengage is the one-stop solution it provides to all your personalized marketing needs. You can check the user funnel, create journeys based on user behavior on your products and send the communication based on every behavior.
Moreover, the best part is the API support it has. You don't need to add fixed data, just call your API within the journey or any other communication medium to personalize the content in real time.
Moreover, the best part is the API support it has. You don't need to add fixed data, just call your API within the journey or any other communication medium to personalize the content in real time.
What do you dislike about the product?
Sometimes it's a bit difficult to add customizations like page delay or scroll percentage which were not available till the last time I used webengage.
What problems is the product solving and how is that benefiting you?
As a growing company looking to increase customer conversion, personalized communication was a big challenge as we as a product marketing team didn't want to spam the user. Webengage's user journey came in handy at this time. Through this solution, we were not just able to grow exponentially but with such volatile and price sensitive industry our retention and conversion percentage also increased in double digits.
Makes automation great again
What do you like best about the product?
There are all kinds of automation tools out there - rule based, trigger based, segment based, journey based, AI-ML driven, customer preference driven, and the list goes on. Some are developer first, some boast of no-developer-required integrations.
There is no one solution that fits all.
We wanted a product that helped us create manageable journeys and gave us freedom for a lot of testing. WebEngage fits that bill perfectly. When it comes to automating customer journey's - I can't think of any other tool that does it better.
There is no one solution that fits all.
We wanted a product that helped us create manageable journeys and gave us freedom for a lot of testing. WebEngage fits that bill perfectly. When it comes to automating customer journey's - I can't think of any other tool that does it better.
What do you dislike about the product?
Their 'Survey' module is a bit dated and lacks ease of use, when compared to other tools like OptinMonster, SumoMe or GetSiteControl. But of all the features WebEngage offers, Survey is like a Bonus that they are giving out of good will.
What problems is the product solving and how is that benefiting you?
Being in insurance industry, we send a lot of emails and messages. Previous products we used had a flow-chart based journey builder that used to take up lots of nodes when the journey became complex. It was unmanageable after a certain point. On WebEngage we were able to implement the same thing with 1/4th the number of nodes, owing to their UX.
Better management of states and clear reporting helped us improve upon our efficiency.
Better management of states and clear reporting helped us improve upon our efficiency.
Recommendations to others considering the product:
If you are looking for a journey based orchestration then this is the right tool for you. It does what it says it does, and does it well. You'll be extremely satisfied if you use it to solve your communication hassles.
If you are looking for full-blown automation tool with analytics, attribution, on-site optimisation and everything that comes along, then you might be a little disappointed.
If you are looking for full-blown automation tool with analytics, attribution, on-site optimisation and everything that comes along, then you might be a little disappointed.
Powerful Multi Channel User Engagement Tool
What do you like best about the product?
Drag & drop journey builder is really helpful - "Key is one can use multi channel at a time". With data accuracy it gives me more confidence in taking decisions. Cohort & Funnels are next best thing which comes handy. Flexibility of playing with user event and attribute makes the communication very contextual which leads to higher engagement rates.
What do you dislike about the product?
It's is actually a powerful and easy-to-use tool, however I wish WebEngage team should not restrict this superb product for user analytics and engagement WebEngage should incorporate "Product Analytics (Both App and Web)" I am sure with hybrid of user engagement and product analytics it will not only empower the marketing team but also as a product it will dominate.
What problems is the product solving and how is that benefiting you?
Improving user engagement, wining back the churned users and improving the LTV are the key problem I am working on and trust me WebEnage made it super easy by felicitating me take data and insights backed decisions.
Recommendations to others considering the product:
Must have tool, it will actually help you and your team taking data and insight based decisions.
Excellent Marketing Automation Tool
What do you like best about the product?
Journey Designer Is So Easy To Use And Very Helpful With Event-based Marketing. WebEngage is constantly adding communication channels through their platform, widening Marketers reach to respective clients, which we are big proponents of!
What do you dislike about the product?
Some reporting features between events and lead data would be nice to improve.
What problems is the product solving and how is that benefiting you?
We have more capabilities with WebEngage than ever before allowing us to communicate with students in was we thought were not possible through automation.
Been using Webengage since 2012 - Gets better every year
What do you like best about the product?
The fact my team can create journeys instantly.
What do you dislike about the product?
Would like automated reporting to management on performance of campaigns and journeys.
What problems is the product solving and how is that benefiting you?
Retention of customers and re-engagement.
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